The Real Deal- Not Your Ex Or Mine, Twitter Rebranding Has Changed The Play.
The story unfolds.
We now notice how this social media platform sports an “X” logo on the apps for Android or Iphone.
It starts with how Musk bought Twitter and renamed it to X, the Everything App.
Walt Isaacson’s biography revealed Musk’s visionary plans to revamp Twitter even before officially taking charge. The seed of this idea was planted in late 2022 when Musk casually tweeted about his willingness to create “X” to consolidate everything in one place.
True to his word, Musk initiated the transformation by merging Twitter Inc into a new entity named X Corp. Expanding on this venture, he simultaneously established another organization, with a primary focus on artificial intelligence, aptly named X.AI.
The unfolding narrative showcases Musk’s forward-thinking approach and his drive to reshape the digital landscape.
X looked at delivering EVERYTHING as a prospective change for the youth. Linda, Twitter’s CEO had suggested rebranding twitter for having a chance at building an impression. She was found to agree to Musk’s plans for a super app that would be powered by AI, centered in messaging, payments, audio, video, all of it.
What Makes Musk So Interested In The Letter X?
The letter is like a symbol for the unknown. It shines across with an appealing air of mystery. Musk’s love for the letter X began in 1999 when he started a financial start-up called X.com.
This eventually transformed into the well-known payments giant PayPal after merging with a company co-founded by Peter Thiel and Max Levchin.
Musk uses X in his business settings not just once!
1. SpaceX
Originally called Space Explorations, that is reduced to the current name.
2. Tesla Model X car
Well these rich people have strange, funny obsessions. Four cars that Tesla made after Roadster would be spelled out ‘SEXY’, and X is a part of the chain.
3. X Corporation
At the beginning of his career, Musk had started this software organization right when the internet revolution had started to boom up. He essentially bought one of the web addresses with a uni letter called X.com. The URL has been retained despite being insanely pricey. This website contains a single lowercase x. He would intend to build on this ‘holding company’.
• Twitter has swapped its blue bird logo for a stylish X.
• x.com would redirect to Twitter.
Do People Like The Concept Of Rebranding Twitter?
Honestly, X App downloads have reduced greatly after the change of name. The position of the app has also fallen in the app store charts, suggesting how people had not realized about the name change earlier.
Apparently the stark difference of the visual appeal of the icon wasn’t helping as much either.
After all speculations rise on how such an experienced entrepreneur would be willing to abandon a well-loved logo, familiar to literally one and all. Many also criticize him for being a billionaire with extreme budgets of branding but unable to produce a better logo. A calculated
mistake is what people view it as.
Mini Fact File-
- Musk starkly replies to Marques Brownlee on his comment when he says he would continue to call it Twitter, with a persistent “Not for long”.
- It shows his attitude and resilience with instilling the new brand name in the hearts of billions in the near future.
Is Twitter the right platform for businesses in 2024?
It is quite possible for businesses to thrive on this platform. Ranging from restaurants, to e-commerce stores, to salons, to gift centers, the presence of customers on Twitter would make the business successful.
• A will to invest on social platforms should start from Twitter, as customers remain proactive!
• Usually small business owners would not have the budget for comprehensive strategies and high-cost marketing like the larger counterparts.
• Business owners should levy their interest on lower cost alternative platforms like WhatsApp, Facebook & Twitter which do not take time for maintenance like traditional offline marketing mechanisms.
Unpaid social media and email marketing usefully introduces a brand to the world. It can tactfully ensure a growing customer base without advanced budgets or expertise. However, emails do not encourage two-way conversations. When posts open up an opportunity for interactions, trusted relationships are built with a natural inflow of followers. Networking can occur only through social media channels by developing a loyal fan base.
Ways To Find If Twitter Is The Right Place For Your Business?
Asking Customers
As simple as it gets, the best method to seek active customers on the platform is to ask through quick surveys. It can be about asking customers about the channels they frequently use, the brands they follow, or content they share.
There are various survey templates that can be customized to learn more about the audience.
Compare Target Audience to Twitter’s Audience
Every platform contains groups of people showing differing levels of activity or engagement to something particular. A target audience is a desired group who would be most interested in a business’s product or service.
The demographics of a target audience such as age, location, income, gender, interests, and values need to be compared with the social platform that one is intending to proceed with, for marketing.
For instance, Twitter has more Millennials, while Tik Tok is ruled by Gen Z’s! What suits your product? Don’t waste time trying to sell a sugar beverage to a health-conscious person, get the point!
Track Competition
Check for where potential customers are resting! List where the customers for some of your brand’s competitors are located.
In case they are on Twitter, then quite naturally it is well-suited to your business as well. If the competitors do not find Twitter suitable, signs are it is not the right platform.
But there can be reasons to believe otherwise if you have existing customers already on Twitter.
It might also on the contrary act as a goldmine if yours ends up being the first brand people discover.
How Would Your Business Grow?
Twitter is largely used by B2C marketers, consisting of the ones that work for brands selling to customers, instead of businesses.
88% marketers amplify the business’s exposure through social media efforts. 79% report an increase of traffic to the website.
Other advantages include improving sales, customer base or partnerships.
So What Content Should You Put Up For Your Business?
Owing to the fast-paced nature of Twitter, content needs to be relatable with attractive, punchy visuals or texts.
A consumer would not spend more than a second on a post if it does not grab their attention enough.
• Thought-Enriching- Get the value of your brand out and make heads turn. Messages that represent the brand, and also engage people enough to drive their inputs or opinions could be a desired outcome.
• Humorous Tone – The brand can gain a sense of approachability with relatable humor through memes or jabs on issues.
• Pop Culture – Include news items in your pitch for connecting with people on the basis of current proceedings of the world.
Best practices for your small business
Scheduling Tweets for Maximum Engagement
Tweets seen on a timeline are displayed reverse-chronologically. There is a chance of reaching more followers if tweets are made at the right time. Managers of social media usually do not have time to wait and tweet as and when they want to, hence scheduling proves to be a great help.
Algorithms in social media engagement helps in reaching more people. As people respond to tweets, good business practices need to reap benefits from these responses.
Why Do You Need To Schedule Tweets?
Tips to Schedule Tweets
Schedule but ensure awareness-Automation has its own benefits but scheduling and forgetting can cause conundrum!
• Schedule Tweets in Advance using tools of social media management
• Select the best time to be posting on Twitter when the audience is there.
• The Tweet Content should be mixed up for Sustaining Interest.
• Relying on scheduled tweets alone can be alarming- Posting and Ghosting by not responding to replies after scheduling your tweets can get you in trouble!
• Set out time for Engaging and Interacting with Followers.
• Analyze Tweet Performances- Check how your posts are going regularly for finding out what’s working for you and what’s not! This would be a chance to adjust content strategies!
Final Thoughts
So rebranding Twitter as X could be strategically well-planned for breathing life into the platform, emphasizing a fresh start and innovation. But the success would depend on an understanding of user preferences and the evolving landscape in 2024.
The suitability of businesses in 2024 alongside the platform’s dynamics would be shaped by social media trends, technological advancements, and user engagement. Twitter’s real-time nature would be an opportunity to connect with the audience, share timely updates and partake in relevant conversations.
Businesses need to closely monitor trends, adapt strategies and leverage new features for aligning with ever-evolving user expectations. A keen eye for adaptation and flexibility for matching the modified environment of social media would be crucial for
businesses wanting success on Twitter this year.
