Top 22 Best AI Tools for Digital Marketing Which You Must Use in 2023

The robots are already here.

And the era of Artificial Intelligence (AI) has just started. However, contrary to common misconceptions, AI is not a curse. Its purpose is to enhance our work while cutting down on the monotony.

So, what does this mean for marketers?

AI marketing revenue is expected to surpass half a trillion in 2023 alone! And with AI tools like Midjourney and ChatGPT revolutionizing the way content is created, it is no surprise that AI is the talk of the town.

So, if you want to revolutionize your digital marketing game in 2023, we got you covered!

In this article, we have our handpicked selection of the top 22 AI tools for digital marketing, that can take your digital strategies to new heights! So, without any more delay, let’s delve right in.

What is AI in Digital Marketing?

AI tools for marketing are software or platforms that utilize data collection and analysis to generate automated decisions, greatly simplifying the prediction of buyer behavior.

In many cases, human involvement becomes unnecessary. By efficiently processing vast quantities of information from diverse sources like social media and email, AI enhances the importance of data in marketing, while simultaneously saving significant amounts of time and money.

This eliminates the need for dedicated personnel to handle such tasks, enabling organizations to allocate resources to other critical areas of their operations.

We all know that data is the key to success in marketing. And AI can handle vast quantities of data extracted from diverse sources, including social media and email.

Remember how Google and Netflix show us recommendations based on our search preferences?

How Amazon shows us products based on our search history?

How Spotify recommends new songs?

This is the role of AI.

Recreate graphic using Nico branding

 

Does your business currently use Automation Tools?

A survey from Social Media Today shows that 75% of business owners are currently using AI to leverage their marketing.

 

AI Marketing Use Cases

Artificial Intelligence empowers organizations to enhance their marketing endeavors by automating tasks such as email scheduling, sending, and campaign performance prediction.

Moreover, AI enables personalized experiences for marketers and consumers.

Given the significance of speed, efficiency, and personalization in the modern customer journey, utilizing digital marketing AI tools to forecast demand and make intelligent decisions has become imperative.

The graph below denotes which areas of marketing are automated by AI currently.

Source: Social Media Today

Some uses of artificial intelligence tools for digital marketing are:

1. Automation

AI marketing tools enable teams to automate repetitive tasks like emails, reporting, and common queries, freeing up time and resources.

2. Customer segmentation

Marketers can utilize various AI tools to group customers based on similarities, allowing for targeted campaigns that cater to different segments.

3. Personalization

Leveraging AI personalization marketing, marketers can customize customer experiences based on behavior, feedback, interests, and popularity.

For example, restaurant owners looking for a solid digital marketing strategy for restaurants (interlink with digital marketing for restaurants blog) can use AI tools to create tailored customer experiences.

4. Content creation and moderation

AI marketing tools equipped with natural language processing facilitate scalable, unbiased content generation and moderation.

5. Data analytics

AI tools assist marketing teams in making informed decisions, discovering insights, establishing data relationships, and predicting key metrics such as the business churn rate.

6. Natural language processing

NLP enables companies to analyze and understand customer sentiments, opinions, and feedback from various sources, including social media, reviews, and forums.

This information helps in sentiment analysis, reputation management, and adjusting marketing strategies accordingly.

7. Image and Video Recognition

AI-powered image and video recognition systems can analyze visual content to identify objects, scenes, and even emotions.

Companies leverage this technology for targeted advertising, brand monitoring, and user-generated content analysis.

8. Ad optimization

AI algorithms can analyze vast amounts of data to optimize digital advertising campaigns in real time. They can adjust bidding strategies, target specific audiences, and allocate budgets effectively, resulting in improved ad performance and ROI.

 

Will Digital Marketing be fully automated in the future?

Change is the only constant.

A few years back a lot of marketing processes like cold calling, responding to emails, managing client accounts, responding to support queries, etc. were done manually. Nowadays, these processes are software-based.

Digital marketing automation is revolutionizing the marketing industry by streamlining processes, optimizing campaigns, and leveraging data.

While certain tasks can be automated, creative and strategic aspects still require human intervention.

Although AI will continue to streamline various marketing processes, it will never replace the innovative spark and strategic thinking that only humans can provide. Thus, the magic of digital marketing will always rely on the synergy of humans and machines.

Source: https://www.statista.com/statistics/1365145/artificial-intelligence-market-size/

Top 22 best AI tools for digital marketing to elevate your marketing game

With a basic understanding of the capabilities and limitations of AI, we present to you a curated selection of the 22 best AI tools for digital marketing.

These tools are designed to handle various tasks such as content and copywriting, text-to-image generation, automating tasks, and even website creation, among others.

These tools are further segregated based on the tasks they perform.

1. Best AI Content Writing Tools

AI content writing tools are computer programs that use natural language processing and machine learning algorithms to generate written content automatically.

These tools can assist content creators by suggesting topic ideas, generating outlines, or even writing entire articles, blogs, social media posts, or just about any piece of content that you want to produce.

Jasper

Jasper is an AI tool, that can write marketing copies for social media, blogs, and even websites. Now writer’s block is a thing of the past.

Key features

• Jasper uses advanced algorithms to analyze target audiences, research topics, and keywords, and generate compelling titles and outlines.
• It employs NLP and machine learning to understand and interpret human language. Moreover, Jasper AI can be interacted with using voice or text.
• In addition to content creation, the platform can automate data entry, customer service inquiries, and appointment scheduling.

Best suited for: Businesses seeking to automate routine tasks, streamline workflows, and create compelling content with ease.

 

ChatGPT

ChatGPT is a popular conversational AI model that uses the GPT-3 deep learning algorithm to generate natural-sounding responses to queries.

Key features

• It can give content prompts, ideas, and titles, and even write full blog posts.
• The platform is easy to use, with a simple virtual assistant interface, and has a wide range of applications from food recipes to data science and coding.
• Tutorials are also available for those who need assistance.

Best suited for: Individuals and businesses who want short and long-form content on just about any topic.

Copy.Ai

Copy.ai is a versatile tool that enables fast creation of various forms of web content, including blog posts, social media updates, and product descriptions.

Key features

• A cost-effective solution, ideal for businesses seeking to generate engaging content that attracts their desired audience and directs traffic to their website.
• Offers a selection of writing styles, empowering users to craft content that aligns with their brand voice.

Best suited for: Businesses looking for a cost-effective solution to generate engaging web content, with a range of writing styles to suit their brand voice.

Article Forge

Article Forge is an advanced content creation platform that utilizes artificial intelligence and natural language processing to automatically generate high-quality articles on a wide range of topics.

Key features

• Article Forge can generate articles from scratch, providing unique and original content without the need for manual writing.
• The platform leverages machine learning algorithms to produce articles that are well-structured, coherent, and written in a natural language style.
• The platform ensures that the generated content is original and unique by utilizing advanced plagiarism detection mechanisms.

Best suited for Content creators, marketers, and businesses looking to generate large amounts of high-quality articles efficiently and save time on manual writing.

2. Best AI SEO Tools

AI SEO tools are applications or platforms that incorporate advanced technologies like artificial intelligence (AI) and machine learning to enhance search engine optimization (SEO) efforts.

These tools utilize algorithms and data analysis to generate insights and actionable recommendations aimed at improving website visibility and organic search rankings.

Growth Bar

Growth Bar is a powerful SEO (Search Engine Optimization) tool designed to help businesses improve their website’s visibility and drive organic traffic from search engines.

Key features

• Offers keyword insights for targeted optimization.
• It performs on-page SEO analysis and highlights areas for improvement.
• Users can analyze competitor strategies and backlink profiles.
• Backlink analysis also helps identify opportunities for high-quality link building.

Best suited for website owners, digital marketers, and SEO professionals looking to optimize their website’s performance, increase organic traffic, and improve search engine rankings.

Surfer

Surfer is a comprehensive SEO tool that assists businesses in enhancing their website’s search engine performance. It helps you boost your ranking and visibility to get you the sweet web traffic you always wanted.

Key features

• Provides keyword research and optimization suggestions.
• Conducts on-page SEO analysis and identifies areas for improvement.
• Allows users to analyze competitor strategies and backlink profiles.
• Helps identify opportunities for high-quality link building through backlink analysis.

Best suited for: Website owners, digital marketers, and SEO professionals seeking to optimize their website’s performance, increase organic traffic, and improve search engine rankings.

Semrush

An all-in-one SEO tool, Semrush helps you optimize your ads, social media, and content. It is equipped with an extensive keyword and competitor research database, a thorough content auditing process, and excels in identifying back linking and ranking opportunities.

Key features

• Offers comprehensive keyword research and optimization tools.
• Conducts in-depth on-page SEO analysis and provides actionable recommendations.
• Allows users to analyze competitor strategies and backlink profiles.
• Assists in identifying opportunities for high-quality link building through backlink analysis.

Best suited for: Website owners, digital marketers, and SEO professionals aiming to optimize their website’s performance, increase organic traffic, and improve search engine rankings.

3. Best AI Social Media Tools

Break free from the social media doldrums with AI marketing tools! Stay organized while taking your marketing to new heights.

AI social media tools help analyze engagement data, gain real-time insights, and elevate your campaign performance. Check out the best free Ai tools for social media below!

Lately.Ai

Looking for an effortless way to create captivating social media posts? Meet Lately, the ultimate tool for repurposing your best-performing content.

Key Features

• Analyzes audience interactions to generate fresh posts using impactful words and phrases
• Transforms blog posts and videos into engaging social media content.
• Allows you to set your brand voice and content style for consistent posts.
• Provides feedback on audience messaging.
• Available in 6 languages, catering to a global audience.

Best suited for: Social media managers and content creators looking to streamline their content creation and maintain a consistent brand voice across different platforms.

Later

Wanna post your LinkedIn article, later?

Later is an AI-powered scheduling tool for Facebook, LinkedIn, and Instagram. It analyzes your content to find the best time for maximum engagement, ensuring a steady stream of high-performing content.

Now, social media managers can enjoy weekends free while maintaining consistent success.

Key features

• Accelerates content creation and posting across Facebook, Instagram, LinkedIn, and more with AI-generated content.
• Empowers users with a user-friendly, visualized, drag-and-drop social media calendar for efficient planning and organization.
• Delivers in-depth analytics to track social campaign performance based on engagement, reach, and follower growth.

Best suited for: Small business owners, social media managers, and creators to bridge creativity and commerce.

Buffer

Buffer may be the ultimate social media management tool out there. It offers AI-generated content creation and cross-platform scheduling from a central dashboard.

Key Features

• Writes engaging social media content for you with their AI assistant, accelerating your workflow across all social platforms.
• Streamlines the campaign and content planning process with efficient workflows and customizable permissions.
• Provides comprehensive social analytics to help you identify new insights, plus lets you publish with campaign optimization.

Best suited for: Social media managers and content creators looking for a centralized social media management tool.

Hootsuite

Old is gold, and Hootsuite has been around pretty long to prove it. It offers a comprehensive social media management tool with a unified dashboard, empowering users to create, schedule, and distribute content seamlessly across multiple platforms.

Key features

• Streamlines social media management across platforms with a comprehensive dashboard.
• Creates, schedules, and monitors social content seamlessly.
• Also has AI writing tools that generate content for various platforms like Facebook, Twitter, and Instagram.
• Collaborates, analyzes and reports with built-in tools.

Best suited for: Hootsuite is best suited for marketers, social media managers, and businesses of all sizes looking to efficiently manage and optimize their social media presence across multiple platforms.

Emplifi

Want those juicy social media insights?

Look no further than Emplifi. It acts as a robust platform that can be your data analyst for social media platforms. From traffic data to metrics and demographics, it’s all at your fingertips.

Key features

• Engage and respond to your audience swiftly with real-time social community management.
• Experience multi-channel management with AI-powered recommendations for seamless scheduling and posting.
• Utilize AI content creation tools to effortlessly craft social posts in no time.

Best suited for: Social media managers, content creators, or individuals looking for data-backed social media reports to create tailored campaigns.

4. Best AI Email-marketing tools

Cracking the code of email marketing is no easy task. Hours spent crafting the perfect email and tweaking subject lines can often result in low open rates.

But don’t fret! AI-powered email marketing tools are here to rescue you.

With AI, you can personalize emails, boost open and click rates, and transform those non-readers into devoted customers. These tools also dive into vast data sets, uncovering campaign insights you never knew existed.

Seventh Sense

Seventh Sense is a powerful tool that focuses on driving engagement with email marketing campaigns, specifically tailored to work seamlessly with HubSpot and Marketo.

Key features

• Optimizes email timing for maximum impact.
• Strikes the right balance in email frequency for audience receptiveness.
• Controls email sending rate to maximize the deliverability.
• Gains valuable insights from advanced analytics to improve engagement.

Best suited for: Agencies that manage client email marketing campaigns and are dedicated to driving higher return on investment (ROI) for their clients.

Smartwriter.ai

Looking to automate your outreach efforts? Look no further than Smartwriter.ai.

With Smartwriter.ai, you can supercharge your LinkedIn outreach, create personalized icebreakers, tailor backlink requests, and deliver contextual pitches effortlessly.

Key features

• Automate hours of research and personalize emails to your prospects.
• Enhance LinkedIn outreach with customized messaging.
• Tailor backlink requests for effective link building.
• Craft contextual pitches that resonate with your audience.

Best suited for: Smartwriter.ai is ideal for agencies that heavily rely on cold outreach as part of their digital marketing strategy and seek to achieve significant response rates at scale.

Mailchimp

One of the world’s most well-known email marketing platforms, Mailchimp offers an integrated analytics suite to effortlessly track email open rates, click rates, unsubscribes, and more.

With powerful AI features, it enables you to monitor customer purchase behavior and conduct split tests on subject lines.

Key Features

• AI-powered customer insights help users gain valuable engagement, demographic, behavioural, and sentiment data.
• Utilizes AI-analysed data to deliver customized content for an enhanced recipient experience.
• Maps out personalized experiences based on individual interactions with your business.

Best suited for: Users seeking to enhance their email marketing efforts with AI-powered customer insights, personalized content creation, and a customer journey builder.

Optimove

Optimove provides cloud-based email marketing software that delivers highly personalized and targeted emails.

Its AI technology dynamically adjusts email content based on customer preferences and behavior, empowering marketers with in-depth analysis of customer engagement and conversion drivers.

Key Features

• Tailor your marketing strategy with AI-powered historical, real-time, and predictive data insights.
• Gain valuable customer behavior and trend insights for data-driven decision-making and improved campaign performance.
• Create personalized campaigns at scale, delivering relevant messages and product recommendations to your customers.

Best suited for: Marketers and businesses looking to optimize their marketing strategies, enhance customer engagement, and drive campaign performance through data-driven insights.

5. Best AI Customer Support Tools

Catering to the individual needs of various customers can be daunting. However, this is where Ai steps in to make things effortless.

They effortlessly automate customer support, simulating conversations through text or voice. As marketers, we can leverage these tools to deliver personalized experiences, keeping customers engaged and showcasing our products and services more compellingly.

Check out the best Ai customer support tools below.

Drift

Created for B2B companies, Drift is a great cloud-based AI chat tool, that can provide customers with personalized experiences, by engaging them throughout their journey.

The platform gathers extensive user data, enabling businesses to obtain valuable insights into customer behavior and take actionable steps based on that information.

Key features

• Enhances user experience by facilitating real-time engagement with visitors through live chat and AI-powered chatbots.
• Improves lead capture and qualification efficiency by automating initial interactions, gathering information, and connecting visitors with the right person.
• Boosts conversion rates through AI-driven insights that enable personalized content and messaging.

Best suited for: Businesses and marketers seeking to improve user engagement, streamline lead capture and qualification processes, and increase conversion rates.

Zendesk

Both user-friendly and versatile, Zendesk might be the real deal when it comes to Ai chatbots.

From fully customizable options to integration with other apps and media, you can use it from your phone, pc, or Nintendo (assuming you have one).

Key Features

• Provides an all-in-one customer service solution that integrates email, chat, and social support channels.
• Customizable platform for seamless integration with existing processes.
• Includes robust analytics and reporting tools for tracking performance metrics, identifying trends, and optimizing support.

Best suited for: Businesses that require consolidated support systems, flexible platforms, and the option to optimize and analyse their support performance.

Netomi

Wanna impress your customers? Let Netomi do it for you.

By harnessing the power of AI, this chatbot boasts an impressive 70% accuracy rate in autonomously resolving customer inquiries, eliminating the need for human intervention. Sounds good right?

Key features

• Facilitates swift, precise, and effective customer service via intelligent chatbots and virtual assistants.
• Automates routine tasks and reduces the workload on the support team.
• Seamlessly integrates with popular CRM systems, messaging apps, and customer support platforms for a cohesive multi-channel experience.

Best suited for: Businesses that prefer flexible customer support options with seamless CRM support integration.

6. Best AI marketing design tools

In the realm of marketing, graphic design holds the power to deliver captivating digital experiences that drive conversions.

However, the landscape is ever-evolving, demanding a proactive embrace of AI design tools to maintain a competitive edge.

Dall-E 2

Brought to life by OpenAI, DALL-E 2, the next evolution of DALL-E is a groundbreaking AI design tool. It harnesses the power to transform your text prompts into stunning, lifelike images and artwork.

Simply describe what you envision, and in a matter of seconds, DALL-E conjures up a diverse array of captivating creations for your delight.

Key features

• Transforms text prompts into unique and creative visual content
• Simplifies the design process for content creators and designers
• Generates images quickly and efficiently
• Provides customization and control through complex prompts
• Enables high-level personalization for specific visual requirements

Best suited for: Designers, content creators, and even individuals who want to create swift and efficient designs from text prompts.

Adobe Sensei

Cool name right?

But what this nifty AI tool does is even cooler. It helps to enhance your graphics through Adobe creative cloud, while also streamlining your marketing workflow.

Moreover, it gives insights into what visuals or creatives will work best for you. Talk about being a sensei.

Key features

• Utilizes AI to streamline creative workflows, enabling faster and more efficient content creation.
• Automates repetitive tasks and optimizes content elements such as image selection and typography adjustments.
• Enhances visitor experience by delivering personalized and targeted content
• Increases engagement levels through improved content quality and relevance

Best suited for: Whether you are a creative, marketer, analyst, business professional, or even an advertiser, Adobe Sensei can help you work smarter and faster.

7. Notable mentions

Discover two hidden gems in the realm of AI tools that deserve your attention and are worth exploring.

10Web AI Website Builder

Imagine answering a few questions about your company and getting a readymade website in seconds! This is exactly what does 10Web’s AI Website Builder do.

Simply provide some key details about your company, including the company name and the services you offer.

Once you do, the website will automatically populate with customizable elements, content sections, paddings, forms, and sliders tailored to your preferences.

Key features

• AI generates content and images based on your business needs.
• Automatically recreate desired landing pages by inserting the URL.
• User-friendly interface and drag-and-drop editor powered by Elementor.
• Consistent styling and design elements across pages for a cohesive look.
• Full control over customization and alterations using the AI Builder-generated website.

Best suited for: Individuals or businesses looking for a streamlined website creation process.

Tome.app

Effortlessly craft awe-inspiring presentations without any design or programming skills.

By Harnessing the cutting-edge capabilities of GPT-3 and DALL-E 2, Tome AI generates captivating presentation drafts in mere seconds, transforming your ideas into visually stunning masterpieces.

Key features

• Build powerful stories with any type of content.
• Experience frictionless creation and embrace the magic of design.
• Seamlessly integrate live, interactive web content with Figma.
• Enhance storytelling with video narration.
• Explore a wide range of templates for extraordinary presentations.

Best suited for: Professionals or individuals looking for a user-friendly solution to create stunning presentations.

Pictory.ai

Want to create faceless YouTube videos?

Pictory is here to help. It is an advanced AI video editing software that effortlessly transforms visual content into captivating and shareable stories.

Key features

• Provides advanced AI algorithms for accurate image-to-text conversion.
• Customizable output to match your brand’s voice and tone.
• Has multilingual support for content in various languages.
• User-friendly interface for a seamless experience.
• Bulk image processing for high-volume projects.
• Cloud-based platform for any time, anywhere access.

 

Best suited for: Content creators or individuals looking to transform their visual content into engaging narratives.

Final thoughts

In conclusion, the digital marketing landscape is constantly evolving, and harnessing the power of AI tools has become essential for success.

These 22 AI tools mentioned in this blog provide a remarkable range of capabilities, from automating tasks to enhancing analytics and personalizing customer experiences. By leveraging these tools, marketers can unlock new levels of efficiency, precision, and creativity in their campaigns.

So, embrace the power of AI and propel your digital marketing efforts to greater heights.