Nico Digital
Google Ads Agency · Specialist Account Rebuilds

Spending Heavily on Google Ads - and Tired of Wondering Where the ROI Went?

Most accounts above ₹3L/month in spend are leaking 25-40% of budget to broad match drift, half-tracked conversions, and Performance Max creative no one has audited in months. We rebuild Google Ads accounts that move CPA down and ROAS up - Search, Shopping, YouTube, Performance Max, the lot.

$50M+ ad spend managed across India + global accounts4.2% average post-rebuild conversion rate
Get a Free Account Audit

90-min audit · written report · no obligation

Short answer

Nico Digital is a Google-Ads-specialist agency for brands already spending who want a senior team to rebuild their account. We focus on Search, Shopping, YouTube, and Performance Max - diagnosing where budget is leaking, fixing conversion tracking, restructuring campaigns around buyer intent rather than keyword volume, and reporting tied to revenue not impressions. We have managed $50M+ in Google Ads spend across India and global accounts.

10+

Years managing Google Ads campaigns

$50M+

Google Ads spend managed

1,100+

Successful client relationships

4.2%

Average conversion rate achieved

Why It Matters

Turn Every Click Into a Measurable Business Outcome

Google Ads is one of the most powerful PPC campaign tools available - but without expert management, it becomes a money pit. The right keyword strategy, bidding approach, and ad copy can mean the difference between a 2% conversion rate and a 6% one. That gap is worth everything.

At Nico Digital, we combine certified Google Ads expertise with data-driven optimisation to ensure your budget is always working as hard as possible. We reduce wasted spend, increase Quality Scores, and build campaigns that compound in performance over time - including the organic CTR lift from Google Ads that many advertisers overlook. Businesses that want to diversify beyond search often combine Google Ads with Meta Ads for full-funnel coverage.

Trusted by brands across industries

VarmoraRMXMy SunarMacklySGSInnoviti

What We Do

Our Google Ads
Management Services

Google Search Ads

Capture high-intent traffic at the exact moment people are searching for what you offer. We build precise keyword strategies, compelling ad copy, and optimised landing pages that convert.

Google Shopping Ads

Put your products directly in front of buyers with Shopping campaigns optimised for maximum visibility, click-through rate, and return on ad spend. See our Google Shopping setup guide for a full walkthrough of feed optimisation and campaign structure.

YouTube Ads

Reach your audience with engaging video content on the world's second-largest search engine - from skippable in-stream ads to bumper campaigns and YouTube Shorts.

Performance Max Campaigns

Leverage Google's AI-powered Performance Max to reach customers across Search, Display, YouTube, Gmail, and Maps - all from a single goal-based campaign.

Google Display Network

Build brand awareness and retarget previous visitors with visually compelling display ads across millions of websites in Google's extensive publisher network. Our Google Display Network tips cover targeting, creative strategy, and optimisation techniques that generate real results.

Analytics & Conversion Tracking

Full Google Analytics 4 setup, goal tracking, and conversion attribution to ensure every dollar of ad spend is measured and reported accurately.

Results In Action

What Changes When
We Take Over

A snapshot of how a typical Google Ads account transforms in the first 90 days.

Before working with us

$94

Cost Per Lead

32

Leads Per Month

1.8%

Conversion Rate

4/10

Quality Score

After 90 days

$28

Cost Per Lead

148

Leads Per Month

6.1%

Conversion Rate

8/10

Quality Score

Real results from a B2B SaaS client. Individual results vary.

How We Work

How We Manage Your
Google Ads Campaigns

01

Account Audit & Strategy

We begin with a comprehensive audit of your existing Google Ads account (or competitive landscape if you're starting fresh) to identify wasted spend, keyword gaps, and growth opportunities.

02

Keyword Research & Match Types

Using advanced tools and first-party data, we build a precise keyword strategy with the right mix of broad, phrase, and exact match types to balance volume and intent.

03

Campaign Architecture & Setup

We structure campaigns with tight ad groups, relevant keyword themes, and audience layering - ensuring high Quality Scores and efficient spend from day one.

04

Ad Copy & Creative Development

Our copywriters craft multiple ad variants with compelling headlines and descriptions. We test different messaging angles to find what resonates most with your audience.

05

Landing Page Alignment

We audit and recommend improvements to your landing pages to ensure they match the intent of your ads - reducing bounce rates and increasing conversion rates.

06

Bid Management & Budget Optimisation

We continuously manage bids using Smart Bidding strategies, manual adjustments, and dayparting to maximize conversions within your budget.

07

A/B Testing & Negative Keywords

Regular A/B testing of ad copy and creative, combined with aggressive negative keyword management, keeps your campaigns efficient and your CTR high.

08

Reporting & Proactive Scaling

Monthly reports with clear ROI metrics and proactive recommendations for scaling top-performing campaigns into new audiences and keyword sets.

Why Choose Us

Why Businesses Choose Nico Digital
for Google Ads

E

Expert-Certified Team

Our Google Ads specialists are certified across Search, Display, Shopping, and Video - with hands-on experience managing campaigns across dozens of industries.

X

eXact Audience Targeting

We go beyond basic demographics with layered targeting using in-market audiences, customer match, and intent signals to reach users most likely to convert.

P

Proven ROI Framework

We measure every campaign against clear ROI targets - Cost Per Lead, ROAS, or Revenue - and optimize relentlessly until we hit and exceed them.

E

End-to-End Campaign Management

From initial keyword research and ad copy to landing page recommendations and bid strategy, we handle every detail so you don't have to.

R

Real-Time Reporting & Transparency

Full access to live performance dashboards plus monthly reports with clear metrics, no jargon, and honest assessments of what's working and what's not.

T

Tailored Strategies for Every Business

No cookie-cutter campaigns. We build bespoke Google Ads strategies based on your industry, competition, budget, and specific growth objectives.

Ready to Get Started?

Not Getting Enough Conversions
from Google Ads?

Book a free audit and we'll show you exactly where your spend is being wasted - and how to double your results.

No spam · No pressure · Honest assessment

Who We Serve

Google Ads Services Across
Every Industry

eCommerce

Shopping campaigns, Performance Max, and dynamic remarketing strategies that maximize product visibility and drive profitable revenue growth. Pair with SEO for long-term organic gains.

B2B & SaaS

High-intent search campaigns targeting decision-makers, with lead generation funnels and CRM integration to track revenue, not just clicks.

Healthcare & Medical

Patient acquisition campaigns for clinics, practices, and telehealth providers - compliant, precise, and consistently generating new appointments.

Real Estate

Buyer and seller lead generation with geo-targeted search ads, lead form extensions, and retargeting campaigns built for competitive markets.

Finance & Insurance

Highly regulated, compliant PPC campaigns for financial services, insurance brokers, and investment platforms targeting high-value clients.

Education & Training

Student acquisition campaigns for universities, online courses, and vocational training providers - optimised for enrollment conversions.

Home Services & Trades

Local service ads, geo-targeted search campaigns, and Google Guarantee setup for plumbers, electricians, HVAC contractors, and more.

Hospitality & Travel

Booking-optimised campaigns for hotels, restaurants, tour operators, and travel agencies with seasonal budget management.

Legal & Professional Services

High-value lead generation for law firms, accountants, and consultants with competitive bidding strategies and strong ad copy.

Engagement

Custom-Scoped Engagement

Every engagement is scoped to your site, your competitors, and your revenue goals - there is no one-size template. Tell us about your business and we will come back with a tailored proposal: deliverables, milestones, and the realistic outcome timeline.

30-min scoping call · No deck · No pressure

FAQ

Frequently Asked Questions

Find answers to common questions. Still unsure? Reach out.

Pricing varies by site size, competitive depth, and scope of work - we don't publish flat rates because they're rarely accurate for any specific business. Tell us about your goals and current setup, and we'll come back with a custom proposal: deliverables, milestones, and the realistic outcome timeline. There's a contact form below or in the top nav.

A Google Ads agency is a certified team of specialists who manage paid advertising campaigns across Google's advertising network on behalf of businesses. This includes Google Search ads, Shopping campaigns, Display Network ads, YouTube video ads, and Performance Max campaigns. Agencies handle strategy, campaign architecture, keyword research, bid management, ad copy, conversion tracking, and ongoing optimisation to maximise return on ad spend.

The honest answer is: it depends on your category. Local service businesses and niche B2B can see signal on small budgets because CPCs are low. Competitive categories - insurance, real estate, BFSI, ecommerce - need significantly more click volume before the data is reliable. We benchmark your category's typical CPC during the audit and recommend a budget sized to generate signal, not so small the campaign starves.

A Google Ads agency brings certified expertise, access to advanced tools, cross-industry benchmark data, and a team dedicated solely to paid search performance. In-house managers often lack time for continuous optimisation, A/B testing, and staying current with Google's frequent platform updates. Agencies also manage campaigns across dozens of accounts simultaneously, giving them pattern recognition that's impossible to develop managing a single account.

Yes - and they work best when strategically coordinated. Google Ads provide immediate paid traffic and conversion data, while SEO builds long-term organic authority. Data from your Google Ads campaigns (which keywords convert, which landing page messages resonate) can directly inform your SEO content strategy. Running both simultaneously often results in owning both paid and organic positions for the same queries, dramatically increasing click-through rates and brand trust.

Ready to Make Google Ads
Your Most Profitable Channel?

Let's audit your account and show you exactly where the opportunity is.

No spam · No pressure · Honest assessment