Planning to take your business online? But unsure of which platform you should use. Well, we’ve been there too.

With so many CMS platforms, choosing the best one out of them can be pretty confusing. Moreover, features, costs, and functionality are major factors to consider when choosing your web hosting platform.

So, is there a one-size-fits-all solution?

Yes, and the answer is WordPress.

There are many companies that use WordPress to create their business websites. However, if you are new to the world of WordPress, you may ask about the necessity of using this platform. 

And its also completely normal for you to think  that your old custom-coded website is working fine and you could carry on with that.

But if you want to re-design your website and ensure it does everything you want,  you can try WordPress. 

Why? Check out the reasons why WordPress is the answer for your website design.

Top reasons to choose WordPress over other pre-coded sites

There are several different types of website builders out there on the internet. However, WordPress is by far the most popular among them.

Moreover, most of the top brands that we know today like Sony, Time Magazine, Facebook, Disney, Target, The New Yorker, etc., use WordPress to power their websites. 

So, what makes WordPress so popular? Why should you use it over a pre-coded site?

Let’s find out.

1. WordPress is free

We love it when things come free. And WordPress is completely free. WordPress is a open-source software which means you can download, run and modify it according to your needs.

The software allows you to download, modify, install or use any of its features without any cost. However, there’s one thing that you have to remember. While WordPress is free, you have to purchase a domain name and web hosting to install your domain on WordPress. You can also get the paid version of WordPress to get more benefits.

Since you get to choose from a number of themes in WordPress, you can create a customized website with zero investment. On the contrary, you may need to invest additional amount on a custom-coded website to create a theme as per your requirements. WordPress is also custom-coded website. However, the codes are already written for you.

2. WordPress saves you time

When you are designing a website from scratch, it takes time. The developers need to code your website as per your requirements. The website needs to go through trial and error to see whether every feature is working or not. Usually, it takes weeks and sometimes months to make your website go live depending on how extensive a website you want. Besides, it also requires that you hire at least a website designer and a website developer.

Contrary to this, WordPress allows you to make your website live within minutes. You can make moderations as you wish. Since the coding is already done, all you need to do is use your content.

You can easily make and control your website’s content, change how it looks, and set it up in the dashboard that comes with it. You can also add more features to your website easily using plugins.

3. WordPress is great for SEO

Without SEO your website will drown in the depths of search engines, never found again. However, WordPress is here to help. As we mentioned earlier, WordPress is created with pre-written codes. Now, these codes are high in quality and they allow search engines crawlers to crawl easily. Hence, it is much easier for WordPress websites to rank on Google.

The above image depicts the basic SEO conditions WordPress provides  that you need to fulfill to rank your blog. Moreover, on the right hand side, you can see the SEO score.

Here, you can see the SEO conditions which have been fulfilled and the SEO score is also high.

If your website is made on WordPress, chances are your website will rank higher than usual given that the content you provide is also superior. Thus, WordPress websites are SEO friendly and they provide the best SEO results that you can expect from your website. 

The best part is that you don’t have to settle with what you get. You can further optimize and get even better SEO results with WordPress plugins for SEO.

4. WordPress offers you multiple themes

Most of the websites that you see when you search are made on WordPress. And trust me, most of the owners of these websites are neither programmers nor are they web designers. So, it can be assumed that these owners don’t know how to design a website. So, how do they manage to create the outstanding websites that not only look good but also work well?

WordPress has many themes to choose from. No matter what type of website you have, WordPress has at least one theme on that. I mentioned before that WordPress allows you to customize without any cost.

So, you can customize your website depending on what you want it to look like. You can change the colors, the background, your company logo, etc. You can add sliders, hamburger menu or other details that you want.

You can also add contact forms, blog page, career page and many other pages within your website. Depending on the plugins that are available on WordPress, you can add more functionality.

5. WordPress is safe

WordPress was developed to make websites more secure. The internet is a place where many people try to make a career by hacking into websites. However, the combined efforts of WordPress developers and plugins makes sure your site stays safe. WordPress also has a dedicated security team that actively works on improving its security and also addresses any vulnerability before it becomes a threat.

Moreover, WordPress plugins help keep your website safe by stopping brute force attacks, getting rid of harmful software, and preventing spam comments. Others help by making sure your website is regularly backed up and adding extra security like two-factor authentication and strong password rules.

6. WordPress is great for blogging

Content is king for SEO. Thus, if you want people to visit your site you need to create content that people will want to view. And WordPress offers you just that.

WordPress was created initially for blogging. Thus, it is no surprise that the platform is great for blogging purposes. Its one of the best platforms to publish your blogs.

Source: Ahrefs

It helps you to manage your content, make any necessary changes and also keep track of reader’s comments. Moreover, there are plenty of plugins available that are dedicated to blogging.

7. WordPress is easy to maintain

WordPress is fairly easy to maintain. However, there is a checklist that you need to follow.

If you start using WordPress, most of the items in the checklist won’t take much time. Moreover, you can update your stuff with the click of a button. What’s more, your WordPress dashboard is always present to remind you of any important updates or activities that you won’t want to miss.

Your WordPress dashboard is your go-to place for any important notifications or updates.

Final thoughts

In conclusion, WordPress is versatile and more user-friendly than other CMSs out there, which empowers you to create and manage your online presence easily. From its themes, pluigins and customisation options, you get the flexibility to tailor your website to match your unique needs.

Thus, if you want to get your business online, WordPress may just be the answer for you.

Ready to elevate your WordPress experience and unlock the full potential of your online presence? Look no further than Nico Digital – your trusted partner in WordPress excellence. 

Our team of dedicated experts is committed to transforming your vision into a stunning reality, leveraging the power of WordPress to create a website that stands out in the digital crowd.