76% of people turn social browsing into buying. We build the strategy that captures them - and turns followers into measurable revenue.
7-min Loom · written notes · no obligation
Short answer
A social media marketing agency plans, produces and manages a brand's presence on platforms such as Instagram, LinkedIn and Facebook, and runs paid social on the same platforms, so that social activity produces leads, orders and pipeline rather than follower counts. Nico Digital is a Kolkata-headquartered social media marketing agency in India, with an office in Mumbai, serving D2C, B2B, fintech, SaaS and ecommerce brands across India, the US and the UK. Organic content and paid social are run from one brief and reported against revenue; a published Meta Ads engagement produced 662 loan leads at Rs 11.8 per lead. Engagements are scoped to platforms, cadence and creative volume rather than priced from a template.
A social media marketing engagement covers six workstreams. Programmes that skip one usually stall on it.
Source: campaign figures from the published Nivi Loans case study; client and tenure figures from Nico Digital internal records. Not third-party audited.
Why It Matters
Stop treating social media as just a branding tool. It's a 24/7 sales engine waiting to be unlocked. At Nico Digital, we build strategies that put your brand in front of the right audience, at the right time, with the right message.
From compelling content to high-converting ad campaigns, we turn followers into loyal customers and engagement into revenue you can measure - not just vanity metrics that look good on a dashboard.
Trusted by brands across industries






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What We Do
Social Media Strategy & Planning
Data-driven strategies tailored to your brand, ensuring every post and campaign drives measurable business growth.
Paid Social Media Advertising
Precision-targeted ads designed to maximise ROI, increase conversions, and grow your sales faster across every platform. For Facebook and Instagram campaigns run as a dedicated function, see our Meta Ads agency.
Community Engagement & Management
Build loyal online communities through authentic interactions, timely responses, and meaningful conversations. We also help brands leverage WhatsApp Channels for business - a rapidly growing broadcast channel that most brands are still underutilising.
Content Creation & Scheduling
Engaging, on-brand content planned and scheduled for maximum reach, impact, and audience engagement.
Influencer Marketing & UGC
Leverage trusted voices and authentic user-generated content strategy to boost credibility, brand awareness, and customer trust. Our micro-influencer marketing guide breaks down how to identify, activate, and measure influencer partnerships that drive real ROI.
Social Media Analytics & Optimisation
Track key performance metrics, analyse insights, and refine campaigns continuously for better engagement and ROI.
What You Get
Every retainer is built from these six workstreams. The scope decides how much of each you get; the workstreams do not change.
Audience research, platform selection, content pillars, KPI tree from reach to revenue, quarterly plan.
Set at onboarding, reviewed quarterly
A monthly calendar of posts per platform with captions, hooks and hashtags, approved by you before anything is scheduled.
Monthly, 48-hour approval window
Static graphics, carousels, short-form video edits and Reels in your brand system, produced by an in-house design team.
Per calendar, volume scoped to plan
Scheduling, publishing, comment and DM response within agreed hours, review handling, WhatsApp Channels where relevant.
Daily, business days
Meta, Instagram and LinkedIn campaigns briefed from the same content that earns organic saves and shares, with pixel and conversion setup.
Always-on, optimised weekly
One monthly report tied to leads, orders or pipeline, with what changed and what we are testing next.
Monthly call plus dashboard
Where We Work
Instagram marketing is the planned use of Reels, carousels, Stories and shopping features to move an audience from discovery to purchase. For Indian D2C and lifestyle brands it is usually the platform that produces first orders. We run the content calendar, creative production, community management and Instagram ads together, so the Reel that earns saves is the creative that gets budget. The approach is set out in our Instagram marketing strategy guide for Indian brands.
LinkedIn marketing for a B2B company covers the company page, founder and leadership profiles, a posting programme built from real sales conversations, and LinkedIn Ads run from the same brief. We help you connect with decision-makers, generate quality B2B LinkedIn marketing leads, and turn profile views into real opportunities. Reporting is on qualified conversations and pipeline. If you already run LinkedIn Ads, our LinkedIn Ads playbook for B2B SaaS shows how the organic and paid sides should share one message.
Facebook marketing combines page content, community and Meta advertising across Facebook and Instagram, bought through Meta Ads Manager. We craft engaging posts, ads, and video content that spark conversations, drive clicks, and convert followers into loyal customers, and we run the paid side as a dedicated Meta Ads agency function with pixel, audience and creative testing. Understanding marketing to Gen Z is central to our audience strategy - this cohort demands authenticity and platform-native content, not repurposed ad copy.
Results In Action
Finance-sector benchmarks against a published Meta Ads campaign we ran for a personal-loan provider.
Industry benchmark
Rs 150+
Cost per lead, finance search ads
1.5%
Average CTR, finance
Tier 1
Where most budgets go
Nivi Loans · Meta Ads
Rs 11.8
Average cost per lead
2.3%
CTR
662
Qualified leads
Meta Ads campaign for a named lending client, 2026. Instant Forms delivered 480 leads at Rs 8-10 per lead and landing pages 182 leads at Rs 15-20. Individual results vary. Full method in the Nivi Loans case study.
How We Work
Discovery & Goal Setting
We understand your brand, audience, and goals to build a tailored strategy focused on measurable results.
Strategic Content Planning
Content calendars that blend creativity and data, ensuring posts align with brand voice and drive engagement.
High-Impact Content Creation
Visually compelling, on-brand content - from videos to graphic design for social media - that tells your story and drives action.
Targeted Campaign Execution
Precisely targeted campaigns, optimised for maximum reach, engagement, and conversion at every stage.
Analytics & Optimisation
We monitor performance, analyse insights, and refine strategies to continually improve ROI and drive sustainable growth.
Why Choose Us
Dedicated Social Media Manager
A dedicated manager oversees your brand's social presence - consistent content, quick responses, strategies aligned with your goals.
Creative Excellence
Our design team blends innovative storytelling with compelling visuals to create content that connects emotionally and drives action.
End-to-End Service
We handle everything - profile setup, strategy, content creation, campaign management, optimisation, and monthly reporting.
Data-Driven Decisions
Every strategy is backed by analytics, ensuring your campaigns are optimised for engagement, reach, and maximum ROI at every step.
Custom Social Media Strategy
Tailored strategies using data insights and creative storytelling, ensuring every post and campaign drives measurable results.
Continuous Optimisation
We constantly track performance, test new ideas, and refine strategies to keep your brand ahead in the ever-changing social landscape.
Free Social Media Audit
We'll audit your current social presence and show you exactly where growth is being left on the table - no commitment required.
7-min Loom · written notes · no obligation · best suited for brands spending Rs 50,000 or more a month on social
Who We Serve
From e-commerce and real estate to healthcare and lifestyle brands - we understand the unique challenges of each sector. Sector programmes for D2C brands and B2B companies run social alongside search.
Dental Services
Build patient trust and increase appointments with targeted social outreach.
Healthcare
Educate, engage, and build patient confidence through strategic campaigns.
Law Firms
Establish authority and build trust with professional legal social content.
Financial Advisors
Build credibility and attract clients with thought-leadership strategies.
Insurance
Build trust and generate policy enquiries through effective social campaigns.
Real Estate
Generate qualified leads and showcase properties with targeted campaigns.
Plumbing
Build trust and attract urgent service requests through consistent visibility.
Cleaning Companies
Secure bookings and grow repeat clients via engaging social campaigns.
Carpet Cleaning
Showcase results, drive local leads, and encourage recurring customers.
Landscaping
Attract homeowners and generate requests through creative storytelling.
HVAC Services
Increase seasonal service calls and build local trust with social engagement.
Fitness Gyms
Drive memberships and showcase transformations through motivational content.
Beauty Salons
Attract new bookings and keep clients returning with engaging campaigns.
Wedding Photographers
Showcase portfolios and secure bookings through visually-driven strategies.
Cost & Investment
Social media marketing pricing in India is not a fixed number - it scales with how many platforms you run, how often you post, how much creative each post needs, and whether paid budget is managed alongside. A single-platform programme for a local business and a four-platform programme with Reels production and always-on paid social for a national D2C brand are different engagements. Rather than publish flat rates that mislead, we scope a custom proposal after a 30-minute call.
What drives the price up or down
For the retainer bands Indian agencies actually charge across metro tiers, see the pricing section of our guide to social media marketing agencies in India. Or tell us your goals and we'll send a scoped proposal - deliverables, milestones, and a realistic outcome timeline.
30-min scoping call · No deck · No pressure
FAQ
Find answers to common questions. Still comparing partners? Read our guide to the best social media marketing agencies in India, or reach out.
The best social media marketing agency for a D2C brand is the one that reports revenue, not reach: it runs organic content and paid social from one brief, ties every campaign to orders or leads, and shows you named results before you sign. Nico Digital runs social this way for D2C, B2B and fintech brands from Kolkata and Mumbai. Our buyer's guide to the best social media marketing agencies in India scores eight agencies, including us, on the same criteria so you can compare fairly.
Social media marketing in India is priced by scope: the number of platforms, posting cadence, creative volume, community management hours, and whether paid social budget is managed alongside. We do not publish flat rates because they mislead. Our guide to social media agencies in India publishes the retainer bands most Indian agencies charge across metro tiers, and we send a scoped proposal after a 30-minute call.
Yes, with one condition. Social media marketing produces revenue for small businesses and startups when there is a clear offer and a budget for at least two platforms plus some creative production. Our small-business engagements usually start with Instagram and one more platform, a fixed monthly content calendar, and a monthly reporting call. If the budget is below what a consistent programme needs, we say so on the first call.
Yes. LinkedIn marketing for B2B companies covers the company page, founder and leadership profiles, a posting programme built around your sales conversations, and optional LinkedIn Ads run from the same brief. We report on qualified conversations and pipeline, not follower counts.
Our custom graphics are professionally designed visuals created in Adobe suite. We use your brand colours, fonts, and logo to create engaging images for your posts, ensuring a consistent and professional look. We do not include stock photography purchases in the base package.
You do. Once content is created and delivered, you are the full owner. We only retain the right to use it in our portfolio (with your permission) to show other potential clients examples of our work.
Once you sign up, we onboard you to Freshdesk where you can approve content, provide feedback, and message your dedicated manager. We also schedule a quick monthly call to discuss strategy.
Typically within 3-5 business days after the onboarding call and first payment. The process includes a strategy session, access gathering, and content planning to ensure we start strong.
Access to your social accounts (as a Contributor - we never need your personal password), your brand assets (logo, fonts, colour codes), and a quick onboarding call to understand your goals.
Absolutely. All content is uploaded to a shared content calendar for your review and approval before anything is scheduled. We require a 48-hour feedback window to keep our schedule on track.
No. We work month-to-month because we believe in earning your business every single month. 30 days' notice to cancel. Clients who commit to 3-month pre-paid plans receive a 10% discount.
Stripe, PayPal, and Bank Transfer.
No setup fees. No hidden costs.
You'll see consistent activity immediately. Tangible results - meaningful follower growth and lead generation - typically take 3-6 months of consistent effort. We focus on sustainable growth, not vanity metrics.
Not necessarily - we develop the content strategy ourselves. That said, we strongly encourage you to share customer questions and behind-the-scenes glimpses, as these often produce the most authentic and engaging content.
We've worked across a wide variety of industries. The onboarding call is crucial for us to deep-dive into your world. We commit to researching your industry and competitors to ensure our content is relevant and effective.
Yes. Meta Ad Management is available as a separate add-on, charged as a management fee on top of your ad budget. See our Meta Ads agencypage for how we run Facebook and Instagram campaigns, or let's discuss on a strategy call to see if it's the right fit for your goals.
Yes, at any time. We prorate the difference for the following month. Just notify us before your next billing cycle.
Advance payment secures your spot in our content calendar and allows us to allocate designers, writers, and strategists to your account. Standard practice across the industry.
Case Studies
Published Meta Ads outcomes from named engagements, with the method and the numbers. Organic social case study to follow.
How Nico Digital Generated 662 Loan Leads at ₹11.8 CPL for Nivi Loans
Nivi Loans (Profirst Fincare Pvt Ltd) needed consistent qualified personal loan leads from Tier 1 and Tier 2 cities while keeping cost per lead as low as possible. Competing in India's crowded fint...
Read the case study →Low Spend, High Impact: How Nico Digital Delivered a 154% PPC Performance Increase for NDC Deals
When NDC Deals, a leading NDC-powered booking portal connecting travel agents directly with top airlines, approached us, their mission was crystal clear. They wanted to generate a steady stream of ...
Read the case study →How Nico Digital Generated 1,500+ Enquiries for Homebytes with Multi-Channel PPC
Homebytes operates as an official IRCTC e-catering partner, delivering fresh, hygienic, FSSAI-approved meals across 400+ stations with zero cancellation fees and round-the-clock ordering.
Read the case study →Let's audit your current social presence and show you exactly what's possible.
7-min Loom · written notes · no obligation