For retail brands
Customized digital growth for direct-to-consumer expansion
Increase your DTC revenue from the ground up to over 40% with a team that integrates seamlessly and fosters innovation.
COMPANIES WE'VE HELPED GROW
We grew Varmora's Organic website traffic by 560% and achieved #1 ranking on SERP
Enterprise Ecommerce SEO and Digital PR, that’s how an 11-year-old homeware brand, Varmora Plastech & Homeware increased its website traffic by 560%
Thank you for your outstanding work on our website launch. Your dedication and creativity exceeded our expectations, resulting in positive feedback on the design and functionality. Your commitment and adaptability were commendable, making the process enjoyable and stress-free.
We’re excited about the website’s potential for our growth and look forward to continued success with your agency.
Adith G Nair - Vice President-Strategy & Business Planning
Words from our clients
“We are taking digital marketing and other websites related services with Nico digital from past 5 years. Very happy with the services. They are superb in terms of customer relationship. Whether it’s management team or technical team, everyone is approachable and they try their level best to understand the problem statement and to provide the best innovative solutions. Thanks Prabha for enabling such a wonderful tech team (Rhea, Shubodeep, Dhruv and others) on our project. I know it’s not easy job to impress the customers but you guys managed it nicely 🙂. Kudos !!”
Silky Mahajan
Top Nutritionist, Bengaluru
Words from our clients
“I had the pleasure of working with Rhea as my primary point of contact for Nico digital. From the start, Rhea impressed me with her exceptional managing ability and attention to detail. They consistently went above and beyond to understand my needs and provide tailored solutions to meet my unique requirements.
She always available to answer any questions I had, and their follow-up was prompt and thorough. They made the entire process seamless.”
Mishal Anas
Sustainable Mindz
Words from our clients
“I’m very happy with a logo design that they created for my organisation. The team loved their creativity and I even got compliments from several clients. Will work with them again in the future.”
Madhuri Sethia
HILTI
Words from our clients
“Nico digital has the best team when it comes for website designing and digital marketing services. I am highly impressed by their attention to detail and timely delivery of work.
Thank you Aditya, prabha and shamreen.”
JATAN SINGH SONI
Tanishas Dental Wellness
Words from our clients
“Nico built a great website for my company – attractive, user friendly and SEO-compliant. I’m impressed by their technical know-how and work ethic. They also ran social media campaigns and got fantastic results for us. I recommend everyone to use their services.”
Binod K Sethia
HILTI
Words from our clients
“Thank you, Rhea for the fantastic newsletter that you made for us. You exactly understood the requirements and very patiently converted all our requirements into reality. Everybody in the organization greatly appreciated the newsletter. And I am personally thrilled with the final outcome. Look forward to some great work in future too. Well done!”
Ruchira Priyadarshini
Nandos India
Words from our clients
“We have been extremely happy with the service of everyone at Nico Digital. The creative work of Prabha Shaw & her team colleagues was exceptional. Everyone we dealt with was extremely helpful and so pleasant to deal with. We recommend this company without reservations.”
John Campbell
Miracle Relationship
Words from our clients
“We got our organization’s half yearly newsletter designed and digitized by Nico Digital. Rhea has done an amazing work with the designs and ensured the reading experience for everyone specially the team members was eye catching and engaging. Excited for the next edition.”
Naina Soin
Nandos India
We drive digital growth for
enterprises like yours
Execute global strategy with precise customer insights
Accurate customer insights are crucial for strategic decisions and creative breakthroughs. We help you harness your data for innovation.
Enable your team for direct-to-consumer growth
Recognizing the need for comprehensive updates in marketing strategies, tools, and team structures is essential for DTC expansion. We guide your team through this critical transition, fostering innovation at every step.
We excel at working smarter and accelerating growth.
case study
case study
We grew Mackly's Organic Revenue generation by 50% by achieving #1 ranking on SERP in less than 3 months
case study
case study
We achieved 5x Digital Visibility Growth for Raymonds with just three influencer collaborations in a month.
A well-acclaimed fashion brand with a veteran presence and a loyal customer base, understood the importance of adapting to the new digital edge. Solution? Influencer Marketing.
Nico Digital’s vast network of Influencers came in handy and offered Raymond a 5x Digital Visibility Growth with just three influencer collaborations in a month.
Discover our systems and processes.
An endless system for constant progress
Nico Digital's Co-founder
Aditya Kathotia
Nico Digital has grown into a proud family of 120+ members. Our vision is to be the top SEO & content marketing company in South Asia by 2025, known for providing true value. We've grown by delivering exceptional results for our clients, always under-promising and over-delivering.
We hope to work together and make your experience with us fruitful and memorable.
To your success!
How we scale
e-commerce brands
brands lies a multi-faceted strategy involving full-funnel
marketing, UX, CRO, CVO and all you need to take your
brand to the next level.
Design and build compelling, high-converting landing pages that carry your narrative cohesively from the initial ad-hook to the final conversion on the thank-you page.
Craft striking media assets that can communicate your unique selling proposition effectively and guide your audience strategically toward conversion.
Optimize and refine your tracking pixels to attract high-quality leads. Make smart ad spend decisions, scale campaigns effectively, and induce confident marketing strategies.
Implement email automation systems that tackle conversion challenges, enhance brand trust, and maintain ongoing customer engagement.
Our comprehensive approach accelerates brand growth by integrating full-funnel marketing, high-converting landing pages, and SEO among essential elements for rapid expansion.
At the core of our approach to scaling e-commerce brands lies a multi-faceted strategy involving full-funnel marketing, UX, CRO, CVO and all you need to take your brand to the next level.
OUR PARTNERS
Case studies - Results we've achieved
We look at them not as clients, but partners who worked with us.
We achieved results that the competition could not, and yes, we are proud of it.
Nature Creations SEO Case Study
An e-commerce brand struggling to get website traffic, with unoptimized product pages, and poor onsite
Altius Investech
A staggering 2163% surge in organic traffic! Nico Digital’s SEO expertise didn’t just enhance Altius
Greenbuild Supply
A revolutionary Australian company with a vision to redefine safety with their environmentally friendly electrical
Nativ Techniks
From a modest 449 clicks to a staggering 2,500 in just six months, Nativ Techniks’
Nature Creations SEO Case Study
An e-commerce brand struggling to get website traffic, with unoptimized
Ready to grow beyond $100,000/month?
Frequently asked questions
FAQ
If you have both online and offline stores, SEO offers significant benefits for both:
For your online store, SEO helps drive free, organic traffic to your website, reducing your reliance on costly performance marketing to generate sales. By optimizing your website with relevant keywords, improving user experience, and building authority, your online store can rank higher in search engine results, attracting more potential customers.
For your offline store, focusing on optimizing your Google Business Profile (GBP) is crucial. A well-optimized GBP ensures your business appears in local "near me" searches, such as "leather bag near me" , "perfume shop near me” or "formal shirts shop near me." This improves your visibility in Google's Local 3-Pack, helping local customers find and visit your store.
SEO supports both channels, driving online sales and increasing foot traffic to your physical location.
- Analyzing Competitor Websites: We examine their site structure, content, and SEO strategies to identify strengths and weaknesses.
- Backlink Profile Review: We assess the quality and quantity of backlinks pointing to their site, helping identify opportunities for improving your own link-building strategy.
- Keyword Analysis: We identify the keywords driving the most traffic to their site, uncovering opportunities to target high-value keywords and improve your rankings.
- Content Gaps: We identify content areas your competitors excel in, helping you create or optimize content to outperform them.
Yes, SEO can significantly help with demand generation for your products. By ensuring your website consistently ranks on the first page of Google for high-intent transactional and commercial keywords, you gain valuable, organic visibility. This allows potential customers to find your products without relying solely on paid ads, giving you a competitive edge over businesses that depend heavily on performance marketing. In the long term, SEO builds sustained visibility, driving consistent traffic and increasing product demand
Yes, we offer comprehensive digital PR services to help you gain press coverage. We can get your website featured on high-authority platforms like Forbes, Outlook, and Bloomberg. Our PR packages are tailored to businesses of all sizes and industries.
For example, if you're a service-based business, we'll ensure your website gets published on other authoritative sites within your niche, boosting your credibility and online visibility. This strategic approach enhances your brand's reputation and drives more traffic to your site, helping you stand out in the competitive market.
Over the last 15 years we have worked extensively across multiple industries and verticals, including B2B and B2C sectors. This experience allows us to apply proven strategies and insights to optimize your SEO effectively, ensuring that we understand the unique challenges and opportunities within your specific industry.
Yes we most certainly do! Our team includes a broad spectrum of content writers, each managed by subject matter experts to ensure quality and relevance. We have skilled professionals experienced in various sectors, including retail, fashion, food and beverage, SaaS, fintech, and more, enabling us to deliver precise and engaging content tailored to each industry's unique needs.
We suggest using three types of keywords for an eCommerce website: Transactional, Commercial, and Informational. Here’s how we approach each type:
1. Transactional Keywords: These keywords are targeted for product pages and are focused on driving sales. For instance, if the eCommerce site is selling Sony televisions, a good transactional keyword would be:
• Example: "Sony TVs on Sale"
2. Commercial Keywords: These keywords are ideal for blog topics and help attract potential buyers researching options. They address what people are looking for before making a purchase decision.
• Example: "Top 10 LED TVs to Buy in 2024" or "Best TV to Buy"
3. Informational Keywords: These keywords are used for content that educates the audience. They help in attracting visitors who are in the research phase.
• Example: "LCD vs. OLED: Which Technology is the Best?" (Keyword: "LCD Display vs. OLED")
By strategically using these keyword types, we enhance the website's visibility across different stages of the buyer journey, ultimately driving more traffic and sales.
The time it takes to see your website rank on search engine results pages (SERP) depends on several factors, including keyword competition and search volume. Here’s how the process works:
- Initial Steps: After completing on-page SEO, we focus on building high-quality backlinks to enhance your website’s authority.
- Realistic Expectations: Many SEO agencies claim they can guarantee rankings within 10 to 15 days. However, the reality is that ranking takes time, and anyone promising guaranteed results quickly is likely misleading you.
- Timeline: From our experience, it usually takes around 2 to 3 months to start seeing noticeable improvements in your rankings on SERP.
Patience and consistency are key in SEO. Trust the process, focus on quality, and the results will follow.
We track key performance indicators (KPIs) to measure the success of our SEO efforts. These include:
- Website Traffic: Monitoring the number of visitors to your site.
- Number of Clicks: Tracking how often your site is clicked on from search results.
- Click-Through Rate (CTR): Measuring the percentage of impressions that result in clicks.
- Impressions: The number of times your site appears in search results.
- Demographics: Understanding the audience visiting your website.
We provide detailed weekly and monthly reports so you can easily monitor progress and assess the impact of our work on your site’s performance.
For effective results, it’s recommended to commit to SEO for at least 6 months. The first 1 to 2 months are typically spent completing technical fixes and on-page SEO optimizations. After these changes, it takes time for Google to recognize and reflect these improvements in your rankings. SEO is a gradual process, and consistent efforts over time will yield the best results.
While using ChatGPT for content creation might seem convenient, relying solely on AI-generated content can harm your website in the long run and limit its growth potential. The ideal approach is to use ChatGPT to draft an outline and then enrich it with your own knowledge and insights, especially for content that requires a personal touch.
For factual or universally accepted information, like “How many planets are there in our solar system?” AI-generated content works well. However, when writing about personal experiences, such as travel stories, relying on AI alone won’t add any unique value and may fail to engage readers effectively. Combining AI assistance with your personal expertise ensures that your content is fresh, authentic, and valuable to your audience.
