Boost Your Property Listings
with Targeted Real Estate SEO
Stand Out Locally, Attract Qualified Clients, and Close More Deals
Improve
your rankings
Acquire
more patients
Increase
lead generation
150 + REVIEWS
80 + REVIEWS
80 + REVIEWS
Driven by Real Results for Real Estate Professionals
With our in-depth expertise in the real estate market, our SEO services are tailored to elevate your business in search rankings, attract high-quality leads, and expand your property listings effortlessly.
Trusted by Global Brands
How SEO Drives Higher
ROI for Real Estate Businesses
Maximize Online Visibility
Secure top Google rankings to keep your listings in front of active buyers.
Attract Local Clients with GMB Optimization
Local SEO and Google My Business help capture local buyers and sellers, boosting targeted leads.
Generate Organic Leads
Drive high-quality, cost-effective traffic without relying heavily on paid ads.
Build Trust & Authority
Positive reviews and top search positions establish your brand as a credible market leader.
Outshine Competitors
Effective SEO ensures you stand out against other agents in your area.
Enhance User Experience
Improve site speed, mobile-friendliness, and usability to keep visitors engaged longer.
Our Comprehensive SEO Services Include
help you attract more clients.
Overview
Our Comprehensive SEO Services Include
Our tailored SEO services are designed to increase your online presence and
help you attract more clients.
SEO Audit
Our audit for real estate sites examines technical SEO, on-page elements, backlinks, and content quality.
We assess your website’s speed, overall crawlability, mobile-friendliness, and security through HTTPS. Page load speed is critical for real estate sites, often containing images of high resolution. Tools such as GMetrix and Google PageSpeed Insights help us recognize and resolve load time issues, while a review of XML sitemaps and robots.txt allows search engines to crawl effectively and index all relevant pages.
We analyze components like meta descriptions, title tags, headers, and internal linking. For real estate sites, keywords such as “homes for sale in XYZ location”, or “real estate agents near me” would be strategically placed for visibility enhancement. Also, we ensure user-friendly URL structures for navigability and SEO.
Relevant, high-quality content attracts and engages potential clients. We check the existing content for alignment of SEO, relevance, and readability, suggesting or optimizing new listings, service pages, and blog posts. Rich media such as videos and photos also improve user experience and SEO.
A healthy backlink profile signals trustworthiness to the search engines. We assess the existing backlinks, identify harmful links, and target fresh, high-quality backlinks for enhancing your site’s authority.
Keyword Research and Implementation
Effective keyword research is essential to drive relevant traffic to your real estate site. We recognize industry-specific keywords on the basis of user intent, search volume, and competitive analysis to allow optimal visibility. Targeting high-intent keywords can help drive more qualified leads to your listings of real estate, increasing overall visibility and conversion rates.
Utilizing tools such as SEMrush and Ahrefs, we are able to find keywords that can resonate with your target clients. For instance, these include keywords like “buy a home in XYZ city” or, say, “luxury apartments for sale”. High-intent keywords are able to capture leads closer to making a buying decision.
Long-tail keywords such as “affordable condos in XYZ neighborhood” attract local and specific traffic, which is essential for targeting buyers in niche areas. These keywords often have lower competition but high conversion potential. We integrate these keywords naturally within property descriptions, blog posts, and FAQ sections to enhance relevance for niche markets.
We study top competitors to understand which keywords can drive their traffic and identify gaps where your site can stand out. It involves examining ranking positions, keyword density, and missed opportunities in their overall content strategy.
Keywords remain woven into title tags, headers, meta descriptions, and other than that throughout the main content naturally. Our approach balances keyword density with readability, allowing the content to feel authentic, while also ranking well. We also use latent semantic indexing (LSI) keywords- related terms adding depth to the content, for capturing broader search intent and also improving visibility.
Title Tag and Meta Description Optimization
These elements give the first glimpse that potential clients can have of your content, making them important for real estate SEO. The refinement allows for the enhancement of the site’s attractiveness in the search results, driving higher click-through rates and gaining more visitors to your listings.
A properly optimized title tag involves high-intent keywords while also being engaging. We curate titles such as “Modern Condos for Sale in XYZ City” or “Find Your Dream Home Today”, highlighting key selling points like “modern condos” and respective locations for drawing clicks. We utilize optimal character lengths to ensure titles display fully in search results.
Meta descriptions summarize page content in a way that encourages users to click through. We craft descriptions that address common searcher pain points or desires, such as “Explore our wide range of luxury homes in XYZ Location, with stunning views and convenient amenities.” By adding calls-to-action and location-specific terms, we increase relevancy and click-through rates.
By monitoring click-through rates for every page and making data-driven adjustments to descriptions and titles based on performance. The iterative approach allows for continually optimizing maximum engagement and search engine relevance.
Local Search Optimization
As real estate businesses rely on attracting clients within specific geographic areas, our approach to local search optimization is thoroughly effective. Through our local SEO, we help you attract clients actively looking for real estate services in your area, which can position your brand as a top choice in local searches.
We create or optimize your GMB profile, to ensure it includes accurate information, updated contact details, and high-quality images. This helps the business appear prominently in “local 3-pack” results and on Google Maps, improving visibility among nearby clients.
Consistency in name, address, and phone number (NAP) details across online directories strengthens local SEO. We ensure that your business information is accurate across platforms like Yelp, Zillow, and other real estate directories. Inaccurate NAP data can confuse search engines and diminish local rankings.
We curate blog posts, and guides regarding specific neighborhoods, market trends as well as area amenities. Targeting location-based keywords and discussing the distinctive aspects of your service area, we improve the relevance to local searches and appeal to clients seeking local expertise.
XML & HTML Sitemap Creation
Sitemaps are roadmaps for search engines, guiding them through the structure of your website. Properly creating a sitemap can be especially important for real estate sites having numerous listings and content pages. Effective sitemap creation and submission can ensure your site’s content remains discoverable by search engines, letting clients find information easily.
XML Sitemaps allow it to be easy for search engines for locating essential pages like contact forms, property listings, and blog posts. We form dynamic XML sitemaps, which update automatically when new listings are added, allowing fresh content to be indexed quickly. The submission of these sitemaps to Google Search Console and Bing Webmaster Tools, will enhance discoverability.
HTML sitemaps provide a human-readable version of your site’s structure, improving navigation and helping users find key pages. This benefits user experience (UX) and SEO, as it ensures all content is easily accessible and logically organized.
Content Promotion
The creation of valuable content is only the beginning, content promotion ensures it reaches a wide audience as well as drives engagement.
We promote your content on popular platforms such as Instagram, Facebook, and Linkedin. For real estate, visually engaging posts featuring high-quality videos or images of various properties can capture attention and encourage shares, assisting in reaching a broader audience.
We integrate content into email campaigns and newsletters, sharing recent market updates, blog posts as well as property highlights with the subscribers. Consistent communication builds relationships and also keeps your brand top-of-mind for potential clients.
Collaboration with local influencers or real estate bloggers can expand your reach and boost your credibility. The followers trust their recommendations, allowing these partnerships to build brand authority in the local market.
Phone, Lead & Revenue Tracking
Understanding the impact of SEO efforts is critical for continuous improvement. Our tracking systems give valuable insights into phone calls, lead generation, and revenue growth. Robust tracking helps in providing data-driven, transparent insights demonstrating the real value of your SEO investment, allowing continual optimization and hence, growth.
Utilizing dedicated phone numbers for specific campaigns makes us track which SEO activities generate the most phone calls, giving insight into the channels performing best.
We help in monitoring form submissions and other conversions, attributing every lead to the specific content or campaign that could generate it. The detailed tracking reveals which strategies can yield the highest-quality leads.
We help in connecting revenue data with lead sources, giving you a clear picture of your SEO ROI. By understanding which content, keywords, or pages can contribute to revenue the most, we would be able to refine strategies for even greater effectiveness.
Competitor SEO Monitoring
This strategic approach would leverage the strengths and weaknesses of your competitors. Analyzing the SEO tactics for your competitors would help in refining your strategy to outperform others in the real estate market.
We use tools like SEMrush and Ahrefs to track which keywords drive traffic to your competitors. This analysis helps us identify keyword opportunities you may be missing and adapt your content strategy to target these valuable terms.
Evaluating your competitor’s content and identifying topics they cover or miss is significant. For example, competitors can have extensive neighborhood guides offering more detail or including unique features like virtual tours. The approach can fill content gaps while providing greater value to potential clients.
Evaluating your competitor’s content and identifying topics they cover or miss is significant. For example, competitors can have extensive neighborhood guides offering more detail or including unique features like virtual tours. The approach can fill content gaps while providing greater value to potential clients.
Examining the backlink profiles of the competitors would make you discover high-quality sites linking to them. We then target similar backlinks, reaching out to sites having valuable, relevant content, which encourages them to link back to your site. This strengthens your domain authority.
We continually monitor competitors’ rankings, adjusting your strategy to stay competitive. If a competitor rises in the rankings, we investigate their recent changes and implement similar improvements to keep your site ranking at the top.
Strategic Link Building
Link building is essential for improving domain authority and search engine rankings, where our strategy focuses on acquiring relevant, high-quality backlinks boosting your real estate website’s authority.
We reach out to reputable websites in finance, real estate, and home improvement for guest blogging opportunities. The contribution of valuable content makes us secure backlinks from authoritative sites that can improve your ranking and drive referral traffic.
Local citations from reputable directories like Zillow, Realtor.com, and regional business directories are essential for real-estate. The citations enhance your visibility in local searches and also build your credibility, especially with clients who search for properties or agents in specific areas.
We create resource-rich content like market reports, buying guides, and neighborhood highlights, that can naturally attract links. The resources are valuable to readers and are often cited by other websites, thereby increasing your backlink profile over time.
We can identify broken links on reputable sites related to real estate and also offer to replace them with links to relevant content on your site. It helps in building links and also strengthens relationships with other industry sites.
Through targeted link-building strategies, we improve your site’s domain authority, enhancing its ability to rank higher in search results.
Transparent SEO Reporting
Transparent reporting is fundamental to measuring SEO success and enabling accountability. You should always stay informed about your site’s progress and SEO ROI, which enables better decision-making and goal-setting.
We give detailed monthly reports covering metrics like organic traffic, keyword rankings, conversion rates, and lead generation. The reports help you see which areas are thriving and where there is room for improvement.
Tracking the performance of targeted keywords with time makes adjustments based on rankings and search trends. The real-time tracking ensures your SEO efforts are in alignment with your objectives.
Conversion tracking goes beyond traffic, as it examines how well your SEO strategy would turn visitors into leads. We analyze KPIs like form submissions, appointments, and calls to give insights into conversion rates and lead quality.
Our reports include visual aids like graphs and charts that make complex data easy to understand. The visuals also allow you to assess the impacts of SEO efforts quickly, even if you are someone new to SEO metrics.
UX and Conversion Optimization
Real estate browsing often occurs on mobile, making mobile optimization important. We ensure fast load times and a responsive design for preventing potential clients from leaving, due to either slow or difficult-to-navigate pages.
Clear and logical site navigation guides users easily to important pages such as property listings, neighborhood guides, and contact forms. We streamline navigation with well-organized menus, clear CTA’s, and breadcrumbs, that lead users through the sales funnel.
Optimized CTAs are strategically placed across pages to encourage actions like scheduling viewings or requesting more information. We design high-converting landing pages with persuasive messaging, eye-catching visuals, and clear CTAs that resonate with visitors’ needs.
We run A/B tests on various elements, such as CTA placements, headlines, and page layouts, to determine which versions maximize engagement and conversions. This data-driven approach allows us to continually optimize for the best results.
Quality Content
Quality content is the backbone of any successful SEO strategy, and our team provides high-quality, SEO-optimized copy tailored to the real estate industry.
We create landing pages targeting specific keywords like “luxury homes in XYZ city” or “commercial real estate in XYZ neighborhood”. These pages are informative, easy to navigate, and designed to rank well in search results, making it easier for clients to find you.
Our blog content addresses common client questions and interests. The posts not only educate visitors but also build credibility and trust in your expertise.
We craft detail-rich, engaging descriptions for every listing, highlighting key points that appeal to potential buyers. The descriptions are keyword-optimized and tailored to convey each property’s unique value.
We create case studies showcasing past client successes, which can highlight your expertise and reliability. These success stories resonate with potential clients, helping in building trust.
Optimized Website Architecture
This determines the ways in which search engines and users navigate your site. We can ensure the site’s structure supports both accessibility and SEO goals.
We organize pages in a clear, logical hierarchy, grouping related content under main categories like “Property Listings,” “Neighborhood Guides,” and “Market Insights.” This helps both users and search engines quickly locate relevant information.
A well-planned internal linking structure lets users explore your content while distributing SEO authority across the pages. For example, we link from blog posts to relevant listings, or neighborhood pages, creating a cohesive network of interconnected content.
We optimize URLs to be straightforward, yet descriptive, such as “youwebsite.com/homesforsale/city”. Clean URLs can improve user experience, rankings, and search engine indexing.
Implementing schema markup or structured data, helps search engines to get your content better, letting it be eligible for rich snippets in search results. It can improve visibility for pages such as property listings and increase click-through rates.
Optimizing website architecture enhances both SEO performance and usability, ensuring a seamless experience for clients and search engines alike.
High-Quality Content Creation
High-quality content sets your site apart, helping in attracting and retaining visitors while establishing your brand as an authority in real estate.
We create articles that address potential clients’ needs and questions, from “How to Buy Your First Home” to “Investment Property Tips for Beginners.” Informative, relevant content builds trust and engages readers.
Real estate can benefit largely from visual content, so we induce the development of videos that showcase properties, explain market trends, or provide virtual tours. Video content not only appeals to viewers but also boosts the metrics of engagement.
We form comprehensive guides offering insights into specific areas, highlighting lifestyle, market trends, and amenities. The guides serve as valuable resources for potential clients, researching where to invest or live.
We create articles that address potential clients’ needs and questions, from “How to Buy Your First Home” to “Investment Property Tips for Beginners.” Informative, relevant content builds trust and engages readers.
PPC & Video Production
For faster results, integrating PPC and video production into your marketing strategy is a powerful method to increase visibility and engagement.
We design PPC ads tailored to attract real estate clients, targeting keywords like “buy a home in XYZ city”, or “real estate agent near me”. Targeting specific demographics and audiences ensures that our ads reach those most likely to convert.
We implement remarketing strategies to re-engage users, who previously visited your site. This keeps your brand top-of-mind for potential clients and encourages them to return and complete an inquiry.
Video production enhances the online experience by showcasing property tours, client testimonials, or market insights. High-quality videos convey professionalism and attract engagement, helping your brand stand out in a visually driven industry.
We monitor PPC and video campaign performance, analyzing metrics like click-through rates, view duration, and conversions. By tracking these metrics, we refine campaigns to maximize results and ROI.
With video and PPC production, we amplify your engagement and reach, creating fast visibility and lead generation.
Why Choose Nico Digital as Your
SEO Agency for your Real Estate Company?
Expert SEO Team
Our team consists of SEO specialists focused on helping real estate companies improve their online presence and generate more qualified leads.
Proven Results
We deliver measurable success, enhancing your real estate's company search rankings, increasing traffic, and driving lead generation.
Full Transparency
You'll receive regular updates and detailed reports to keep you informed about how your SEO strategy is performing.
We Put Our Clients First
We develop custom SEO strategies tailored to the specific needs of your real estate project, ensuring maximum results.
We Prioritize Your Timeline
We respect your deadlines and ensure all SEO projects are completed in a timely manner to meet your goals.
24/7 Support
Our support team is available around the clock to address any questions, concerns, or urgent needs.
Dedicated Relationship Manager
We assign a dedicated relationship manager to guide you through your entire SEO journey and serve as your direct point of contact.
Data-Driven Decisions
Our real estate SEO strategies are based on thorough data and research, ensuring marketing decisions are well-informed and effective.
Why Local SEO is Crucial for
Real Estate Companies
Our local SEO strategies focus on:
Optimize Your Google Business Profile
Dominate Local Searches and Appear First on Google Maps- Stand out and Attract more clients in your area with a fully optimized profile.
Ensure Consistent NAP Information Across All Platforms
Build Credibility with Accurate Contact Details Everywhere- Consistency improves your search ranking and builds trust.
Earn Local Backlinks to Boost the Authority
Strengthen Your Ranking with Quality Links from Local Sites- Gain credibility and Visibility with trusted businesses in your community.
Increase Online Visibility and Reach Local Clients
Rise in Google Rankings and Get Noticed by Serious Buyers with Targeted Local SEO.
Generate Organic Leads Without Relying on Ads
Drive Cost-Effective, High-Intent Traffic- A strong local SEO strategy helps in attracting local buyers and sellers.
Build Trust and Authority in the Local Market
Earn Credibility with Positive Reviews and Top Rankings- Position yourself as a trusted real estate expert.
A 7-step Formula for Success
Evaluate Your SEO Performance
Regular SEO audits reveal where to improve and keep your site competitive.
Choose High-Intent Keywords
Target the right keywords that attract clients actively searching for your services.
Create Client-Focused Content
Develop valuable resources that address real client needs and build trust.
Enhance Technical Features
Ensure fast loading, mobile-friendliness, and easy navigation for higher rankings.
Leverage Off-Page Resources
Build authority with quality backlinks and earn credible links to boost your DA and visibility.
Launch Google Business Profile
Stand out locally with a well-maintained profile that attracts nearby clients.
Monitor, Refine, and Track Your Results
Utilize analytics to track success and fine-tune your strategy as needed.
Propel Your Real Estate Business
to New Heights
Target the right keywords that attract clients actively searching for your services.
Explore our revenue-boosting Real Estate SEO packages and pricing tailored to grow your online stores
Pricing custom to you.
Starting
@$399
@$399
@$399
per month.
Case studies Results we've achieved
We look at them not as clients, but partners who worked with us.
We achieved results that the competition could not, and yes, we are proud of it.
Boosted An Interior Design Company’s DA
An interior design company in Charlotte, North Carolina, with stunning offerings had stunted growth. Their
An underperforming online store turned into
An e-commerce brand struggling to get website traffic, with unoptimized product pages, and poor onsite
2163% traffic surge in 3 months
A staggering 2163% surge in organic traffic! Nico Digital’s SEO expertise didn’t just enhance Altius
An eco-cable company’s sluggish website transformed
A revolutionary Australian company with a vision to redefine safety with their environmentally friendly electrical
Boosted An Interior Design Company’s DA
An interior design company in Charlotte, North Carolina, with stunning offerings had stunted growth. Their
An underperforming online store turned into
An e-commerce brand struggling to get website traffic, with unoptimized product pages, and poor onsite
2163% traffic surge in 3 months
A staggering 2163% surge in organic traffic! Nico Digital’s SEO expertise didn’t just enhance Altius
An eco-cable company’s sluggish website transformed
A revolutionary Australian company with a vision to redefine safety with their environmentally friendly electrical
Meet the experts behind your success
Our team of seasoned professionals is dedicated to driving your online growth.
Boost your ROI by 20% With our award-winning B2B lead generation solutions
- Dedicated account manager with an in-house team to develop and implement assets
- All-in-one platform for optimizing, measuring, and reporting SEO's ROI
- Built from your business objectives, market changes, and overall marketing efforts
- In-house project management software, 24/7 help desk, and direct client phone line
Typical SEO agency
- Dedicated account manager that'll need your time to develop and implement assets
- Third-party toolkit for tracking SEO's performance with subscription costs passed to you
- Copy-and-paste checklist for optimizing your site and (hopefully) delivering results
- Regular, but unreliable when site issues happen, and you need help now
In-house SEO
- One or more team members searching for the time to optimize 200+ ranking factors
- Free and paid tools for auditing, monitoring, and measuring rankings and traffic
- S.M.A.R.T. goals, but difficult to achieve with limited resources, time, and skillsets
- Varied with documentation gaps leading to project delays and wasted budget.
Frequently
Asked Questions
SEO aids real estate companies in growing by increasing visibility on search results when potential customers search for insurance solutions on the internet. This improved visibility means increased traffic to your website from those who are actively looking for real estate options.
The Local SEO strategy for real estate agents is focused on enhancing your online presence to attract customers in your particular geographic region. This is essential because many clients of insurance prefer working with local representatives.
The results of SEO typically begin to appear in 3-6 months however, a significant business impact typically lasts between 6 and 12 months.
The use of custom SEO techniques is crucial for various real estate companies since each type of property has its own unique requirements, customers and search habits.
Trending Insights!
Boosted An Interior Design
An interior design company in Charlotte, North Carolina,
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