FinTech SEO That Moves Money: Get Found, Get Funded

Technical SEO is the foundation of any website looking to rank and increase their visibility. Thus, we ensure your website’s backend is fully optimized for search engines. This includes setting up XML sitemaps and robots.txt files, fixing crawl errors and 404s, resolving duplicate content, and implementing canonical tags.

In addition to this, we also integrate structured data (schema markup) for rich results like FAQs and reviews, and improve internal linking to enhance crawl efficiency. These behind-the-scenes improvements help search engines better understand and rank your site.

We conduct extensive and in-depth keyword research which is specific to your FinTech vertical. Be it payments, lending, wealth management or even blockchain, we leave no stones unturned to ensure we find the right set of keywords for your business’ offerings.

Our goal is to identify the most relevant and high-intent search terms your target audience is using. These keywords are then mapped to strategic pages on your site to ensure every query has a clear destination. This helps to maximize both relevance and ranking potential.

On-page SEO involves optimizing certain elements within your website to improve search rankings and user experience.

This includes creating compelling meta titles and descriptions, structuring header tags (H1-H6), optimizing image alt attributes, refining URL structures, among others. We also improve content layout and keyword placement to ensure your pages are both search-engine-friendly and user-focused.

 Oh, and don’t worry if you cannot understand what these terms mean; we ensure you do when we onboard you and share with our customized plan of action.

In the FinTech space, content is a key driver of trust. Thus, we create a tailored content strategy for you that aligns with your user journey, from awareness to conversion.

Our team of experienced content writers develop high-quality blog posts, product explainers, thought leadership articles, and SEO landing pages, which are all optimized for both users and search engines. Every piece of content is designed to rank well, build authority, and guide users through your sales funnel.

Backlinks from reputable sites are essential for building authority in the eyes of Google. This is why we only secure high-quality backlinks through finance-focused guest posts, digital PR campaigns, niche directories, and also through mentions in relevant media. 

Thus, by earning links from trusted domains, your site gains credibility and also ranks higher for competitive keywords. And this is all done without resorting to spammy tactics, a common method used by so called “expert SEO agencies.”

Knowing what your competitors are doing gives you a competitive edge. Thus, we perform a full analysis of your top FinTech competitors to uncover keyword gaps, content opportunities, backlink sources, and on-page strategies. 

Moreover, we also study the current search engine results pages (SERPs) to help you win placements in featured snippets, “People Also Ask” sections, and local packs. This ensures you get maximum visibility across a variety of formats.

In the FinTech space, credibility isn’t just a bonus, it’s a critical requirement. This is why we create SEO content that’s informative, accurate, and fully compliant with financial regulations. This includes avoiding misleading claims, clearly stating disclaimers, and maintaining transparency. 

Thus, whether you're in lending, crypto, or insurance tech, we ensure that your content builds trust with both search engines and your audience. This helps to protect user trust and avoids any costly penalties you might have received.

If your FinTech brand serves multiple geographical regions, we optimize your website for both local and global visibility. For local SEO, we manage your Google Business Profile, ensure NAP (Name, Address, Phone Number) consistency, and build local citations. This helps to attract people who are searching for digital banking, loans or even investment services.

For international reach, we implement hreflang tags, country-specific SEO structures, and multilingual content strategies. These strategies help you rank effectively across different geographies and languages.

At Nico Digital, we believe in full transparency and data-driven decision making. Thus, our custom dashboards provide insights into keyword rankings, traffic trends, bounce rates, conversions, and more.

Also, we use tools like Google Analytics 4, Search Console, Ahrefs and SEMRush to deliver monthly reports that not only show what’s working but also guide continuous improvements to your SEO strategy. Our monthly reports provide you with actionable insights and help you measure your ROI.