First, we look at your industry as a whole. We identify overall market size and growth trends, seasonal patterns that affect search behavior, industry-specific terminology people use when searching, and recent changes or disruptions in your field.

Next, we analyze your competitors - both direct (businesses offering similar products) and indirect (alternatives to your solution). We examine which keywords they rank for that you don't, what content performs best for them, how they structure their websites, their backlink profiles (which sites link to them), and their social media presence and engagement.

Finally, we study your target audience to understand the exact words and phrases they use when searching, questions they commonly ask online, pain points they're trying to solve, which content formats they prefer (videos, articles, etc.), and where they spend time online.

This team typically includes strategists who plan the overall approach, analysts who research keywords and competition, content creators who write optimized articles and pages, technical specialists who fix website issues, link builders who earn mentions from other sites, and data experts who track and interpret results.

For SAAS companies, working with a dedicated team means you don't have to become an SEO expert yourself. Instead, you can focus on developing your product. At the same time, the team handles initial keyword research and competitor analysis, creating and publishing search-optimized content regularly, making technical improvements to your website, building quality backlinks from relevant industry sources, monitoring rankings and traffic, adjusting strategies as search algorithms change, and identifying new opportunities as they emerge.

Competitor Gap Analysis is like creating a detailed map that shows exactly where your competitors are strong and where they're vulnerable. This map reveals specific opportunities where you can gain an advantage and grow your business.

First, we identify who your actual competitors are in search results. These are not always the same businesses you consider your market competitors - sometimes, unexpected websites compete for the exact keywords.

Next, we analyze their digital presence in detail. We examine which keywords they rank for (and you don't), the specific pages that perform best for them, how their site is structured and organized, what content formats they use effectively, which websites link to them, and how they position their products or services.

A Customised SAAS SEO Strategy is like having a personalized roadmap explicitly built for your business journey. Rather than following generic best practices, we create a plan that reflects your unique situation, resources, and objectives.

We consider whether you are focusing on new customer acquisition or retention, if you need to reach specific industry segments, whether you are launching new features that require promotion if you are trying to reduce customer acquisition costs, and whether you want to position yourself as a thought leader.

Based on your specific goals, we develop a tailored strategy that might include different approaches for different stages of the buyer journey. For the awareness stage, we create educational content that helps potential users understand the problems your software solves, targeting keywords they search for before they even know solutions like yours exist.

Our research process involves building a comprehensive "seed list" of potential keywords from multiple sources, including competitor analysis, industry forums, customer support questions, and search suggestions. 

We then expand this list using specialized tools to discover related terms people actually search for. We analyze each keyword for search volume (how many people look for it monthly), competition level (how difficult it is to rank for), intent (what people actually want when searching), relevance to your specific solutions, and potential business value (likelihood of conversion). 

The end result is a strategic keyword map that guides all your content creation, showing precisely which topics to focus on and how they connect to your business goals. This ensures your SEO efforts attract not just any traffic but the right traffic that can convert to trials, demos, and customers.

What makes content for SAAS different is that it needs to address complex concepts in accessible ways, speak to various stakeholders (end users, decision-makers, technical evaluators), combine technical accuracy with engaging storytelling, guide people through a typically longer purchase process, and build trust in your expertise and reliability.

Our content creation process includes strategic planning, where we identify the most valuable topics based on keyword research, competitor gaps, and your business objectives. We then perform content mapping, organizing topics to create logical pathways that guide readers from basic information through to decision-making content. 

We use SEO refinement by structuring content to perform well in search engines while still reading naturally for humans. We enhance content visually by adding helpful diagrams, screenshots, and graphics to clarify complex concepts.

Our approach includes several complementary strategies. We focus on creating linkable assets by developing original research, comprehensive guides, unique tools, or insightful analyses that naturally attract links because they provide exceptional value. 

We employ strategic outreach by identifying relevant industry publications, blogs, and influencers and then building relationships through personalized communication that focuses on mutual value. 

What distinguishes our approach is quality over quantity. Rather than chasing hundreds of low-value links, we focus on securing mentions from authoritative sources that actually influence your potential customers.

On-page optimization is like fine-tuning every element of your website pages to ensure they communicate clearly with both human visitors and search engines. Rather than making random changes, we systematically improve specific elements that influence rankings and user experience.

For SAAS specifically, we focus on optimizing key page types, including feature pages that showcase specific capabilities, solutions pages targeting different use cases or industries, pricing pages that often drive high-intent traffic, integration pages highlighting compatibility with other tools, and comparison pages addressing alternatives.

What makes our approach different is that we balance technical optimization with user experience. Every change aims to improve both search visibility and conversion potential rather than optimizing for bots at the expense of real users. The result is pages that not only rank well but also effectively communicate your value proposition, answer key questions, and guide visitors toward taking action.

We implement secure connections by adding proper HTTPS to protect user data and meet modern security standards that search engines prioritize. We add structured data markup with specific code that helps search engines understand your content type, from software products to pricing to reviews, enabling rich results in search. 

We address duplicate content by identifying and fixing situations where the same content appears on multiple URLs, which can confuse search engines. 

For SAAS websites specifically, we focus on creating clear pathways between related features and solutions, ensuring free trial signups and demo requests work flawlessly.

We conduct user experience evaluations, assessing your site's clarity, navigation, and usability through expert review and user testing. We perform heatmap and session recording analysis using specialized tools to see exactly how visitors interact with your pages, where they click, how far they scroll, and where they get confused. 

We focus on friction point removal by identifying and fixing issues that create doubt or confusion in the user's mind. We enhance motivation by strengthening the presentation of benefits, social proof, and trust signals.

For SAAS websites specifically, we focus on optimizing homepage messaging that clearly communicates your value proposition, feature pages that connect capabilities to customer benefits, pricing pages that address common objections, trial signup forms that minimize abandonment, demo request processes that qualify leads without creating barriers, and onboarding experiences that help users see value quickly.

Analytics and Reporting is like having a mission control center that shows exactly how your SEO efforts are performing. Instead of guessing what's working, you get clear visibility into results, trends, and opportunities for improvement.

We create custom dashboards, building clear visualizations that highlight the metrics most relevant to your specific business goals. We implement conversion tracking, measuring not just traffic but meaningful actions like demo requests, trial signups, or purchases. 

We perform attribution analysis to understand which channels and campaigns contribute to conversions at different stages of the customer journey. We provide regular performance reviews, delivering structured reports that explain what the numbers mean for your business in plain language.

Our process includes comprehensive behavior tracking, using specialized tools to record user sessions, track mouse movements, monitor clicks, and analyze scroll patterns. We perform heatmap analysis by creating visual representations that show precisely where users focus their attention, what they ignore, and where they get stuck. 

We implement form analytics to measure how users interact with signup forms, which fields cause hesitation, and where abandonment occurs. We conduct user path analysis by mapping the typical journeys visitors take through your site, identifying unexpected detours or dead ends. 

For SAAS websites specifically, we examine why potential customers abandon trial signups and which elements of your value proposition get the most attention. Based on these insights, we develop methods to improve conversion rates.

Penalty Recovery is like diagnosing and treating an illness that's preventing your website from performing correctly in search results. Instead of simply applying general SEO tactics, we identify specific issues that have triggered algorithmic or manual penalties and systematically address them to restore your site's visibility.

We implement systematic remediation by creating and implementing a step-by-step plan to address each identified issue, from removing problematic links to improving content quality to fixing technical violations. 

We handle documentation and reconsideration by preparing detailed evidence of all corrective actions taken and, when necessary, submitting formal reconsideration.