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SERVICES

ABOUT US

Turn Clicks into Customers: Achieve
Up to 70% Lower Cost-Per-Lead with Our
Data Backed PPC Campaigns!

The digital marketing landscape is evolving, and businesses are seeking fast, effective ways to connect with high-converting customers. Boost your search engine visibility and achieve immediate results with Nico Digital’s expert PPC management services.

Years as a PPC agency
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Google Ads spend managed
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Maximize Your ROI With Our Award Winning PPC Services

Get everything you need (and nothing you don’t) with Nico Digital’s PPC services. From building to implementing to managing, Nico Digital provides a turnkey solution to pay-per-click management.

Discover how our customizable services can drive significant revenue for your business, just as they have driven more than $10 billion in revenue for our clients. From Google Ads to Facebook Ads, we help our clients reach their buyers on the most effective paid platforms.

SEO vs. PPC
Which is the Right Strategy for Your Brand?

When deciding between SEO and PPC, it’s essential to consider your goals. SEO offers long-term growth by building organic traffic and trust, but it takes time to see results. It’s ideal for brands focused on sustainable authority. On the other hand, PPC delivers immediate visibility and targeted traffic, making it perfect for product launches or quick promotions.

Feature SEO (Search Engine Optimization) PPC (Pay-Per-Click)
Cost Low ongoing cost, but high initial effort High cost per click, ongoing investment
Time to Results Slow (3-6 months) Immediate results
Traffic Quality Organic, long-term traffic Targeted, but stops with budget
Control Limited control over ranking Full control over ads and audience
ROI Higher over time Faster, but can be expensive
Best For Long-term growth, brand authority Quick traffic, product launches, promotion

Scale Your Business with
Our Proven PPC Strategy

The proof is in the results. Take a look at the success we've driven for one of our valued brands.

Before SEO
After SEO

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CTR

PPC Platforms We Manage

At Nico Digital, we specialize in managing PPC campaigns across the most influential platforms
to ensure your brand reaches the right audience.

Amazon Advertising

Let your business shine on Amazon, the world's biggest online marketplace. Our customized Amazon campaigns increase the visibility of your product and help drive substantial sales growth.

Google Ads

Make use of the potential of Google's massive advertising network. From Display to Search, from Shopping to YouTube, we design strategies to target the right audience at every step of their travels.

Meta Ads (Facebook & Instagram)

Reach out to your target audience wherever they are spending the largest amount of time. Meta Ads expertise drives engagement as well as traffic and conversions by utilizing advanced targeting techniques and data-backed strategies.

LinkedIn Ads

Make meaningful connections with decision-makers and professionals. We have designed our LinkedIn campaign to boost your B2B profile and establish your company as a market leader.

What Is Included in
Our PPC Management Services?

At Nico Digital, our PPC management services go beyond the basics. We're dedicated to driving real results with data-driven strategies, creative execution, and a relentless focus on your business goals.

Overview

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A well-structured website is essential to drive more traffic and make customers happy. Therefore, we, as a digital marketing company, prioritize website architecture, improving its crawlability, indexability, and performance.

We make sure that your website architecture is up to date with the current trends of the market so that your website remains relevant to the target audience.

We utilize customized strategies that not only make your website mobile-friendly but also include fast loading speeds to ensure that users are left satisfied.

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At Nicodigital, understanding your competitors is key to achieving success in business.

We thoroughly research your business areas to identify the strongest competitors in the marketplace. We then plan methods and tactics that will overpower your competition and position your business as a trusted brand in the market.

By analyzing your competitor’s weaknesses, we also uncover gaps in the market and help you capitalize on several untapped opportunities to dominate your growth.

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As a digital marketing company, we are well aware that on-page SEO is the foundation of a successful strategy. We, therefore, employ a team of experts who improve the visibility of your website to drive more natural traffic without the unnecessary hassle of paid ads.

Some of our on-page SEO strategies include refining your page titles, meta descriptions, headings, content paraphrasing, and internal linking structures so that your website is more user-friendly to search engines.

We also include services like refining your website’s content to include relevant and trending keywords that highlight the popular trends in the market. Attracting your clients to the website and increasing rankings.

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Just like On-page SEO, Off-page SEO is also a vital element in a successful SEO strategy. Our off-page SEO team focuses on building high-quality backlinks that will help improve your website’s authority and drive more qualified traffic from potential customers.

By doing so, we increase the rate of conversations between you and your clients, establishing a bond of trust and credibility.

Some of our tactics include guest blogging, broken link fixing, and resource page linking to build an authoritative profile that will help improve your website’s ranking, sales, and interaction rates.

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At Nico Digital, we understand the complexity of local SEO for businesses that are in a particular geographic area. We, therefore, employ a set of experts who refine your onlinepresence to improve your website’s visibility in local search and nearby searches.

Near-me searches help your customers find you quicker, making your rank higher on search panels. We also work towards improving your Google My Business listing with the help of local citations and creative content so that you remain relevant to your local audience.

By implementing these strategies, we help you attract more local customers, drive more sales, and consistently grow your business.

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Technical SEO is a vital component in the SEO field. It helps websites optimize their engine rankings. Our team of experts analyzes your website’s technical structure and performance to implement various changes that will help achieve better indexability and performance.

We also work towards tracking your website’s traffic and conversations. To uncover areas for improvement. Our goal is to help your audience understand your products and services more comprehensively.

A lot of attention is paid to the XML site map, which helps search engines remain friendly and responsive. By implementing these changes, we drive more qualified traffic to your website.

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We focus on obtaining backlinks from authoritative websites in your industry. We also pair up with influencers to secure links that increase your domain’s authority and rankings.

Our link-building strategies adhere to search engine guidelines, avoiding techniques that could result in penalties. 

We track the performance of acquired backlinks to check on their impact on your rankings and traffic. Regular reports sent by our team also keep you informed about progress and ROI.

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Our team designs PPC tools and Pay-per-click campaigns that upgrade your SEO efforts. By targeting high-value keywords, we drive immediate traffic while supporting long-term growth.

We align paid ads with SEO to create a unified digital strategy that not only attracts consumers but also helps retain them.

We test A/B tools to make sure that your campaign maximizes ROI and that all your efforts and resources are spent well.

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We track user behavior to identify areas where they drop off.  By identifying weak links, we make sure to strategize effective measures.

Based on insights, Our team focuses on improving navigation and enhancing calls-to-action to build a user-friendly interface.

Once the changes are implemented, we track them by checking bounce rates, metrics, and conversation rates to ensure a final check before they are finally set on the site for user navigation. Our multiple-checking procedure confirms that all functions run smoothly.

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We begin by figuring out the causes of your website’s penalty, whether they are algorithm issues, illegal SEO practices, or other problems.

Once the issues are identified, we start to devise recovery plans to remove harmful backlinks, low-quality content, and technical errors.

Once all the recovery plans are implemented, we will monitor your updated performance to make sure you gain back your ranks and ratings.

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A local SEO strategy will boost your visibility, and you won’t need to waste your money on ads. SEO will increase your organic traffic and customers through regional searches.

What Is Included in
Our PPC Management Services?

At Nico Digital, our PPC management services go beyond the basics. We’re dedicated to driving real results with data-driven strategies, creative execution, and a relentless focus on your business goals.

We carry out an in-depth analysis of the existing PPC campaigns to discover potential strengths and weak points. Account managers are dedicated to providing individual service, completing reviews of performance, and providing a strategic roadmap for optimization. A thorough analysis of competitors reveals opportunities and market dynamics.

Advanced keyword research will target audiences with high interest, with constant improvement to keep up with the latest trends. Dynamic keyword placement personalizes ad content, whereas negative keyword strategies reduce unrelated traffic.

Awe-inspiring ad design and compelling copywriting grab the audience's attention across different platforms. Conversion-focused landing pages drive meaningful actions. A/B testing improves messages and visuals.

Comprehensive tracking of important metrics that measure the effectiveness of campaigns. Analytical insights improve the results. Advanced attribution models understand the customer journey. Regular reports keep you aware of the performance and ROI.

Proactive bid monitoring and real-time adjustments keep you competitive. Effective and cost-effective bidding strategies maximize advertising expenditure. AI-powered tools, as well as human expertise, combine cost and efficiency, focusing on the ROI.

Rigorous A/B testing uncovers the most effective designs and copy. Audience-specific landing pages drive conversions, while enhancing user experience increases engagement and analytics integration improves performance.

How Paid Ads Can Transform
Your Business Growth

At Nico Digital, we understand the power of pay-per-click (PPC) advertising in enhancing
visibility.

Get Your Message to the Right Public

We focus on displaying your ads to those who are most likely to become customers eventually. We carefully choose the right demographics and preferences to ensure that your advertisements are seen by people who are truly interested in what you offer.

Drive Leads and Traffic

Our PPC campaigns are designed to create high-quality leads that meet the specific goals of your business. We bring specifically targeted visitors to your site through engaging ads that encourage the user to click and convert. By increasing awareness of your brand as well as highlighting the uniqueness of your offering, We ensure that your company stands out in a highly competitive market and draws prospective customers who are ready to interact.

Control your budget.

You have complete control of your ad expenditure, which allows you to create budgets that are in line with your financial objectives. We optimize campaigns to achieve maximum return on investment by implementing efficient strategies that are cost-effective and constantly checking performance. Real-time tracking lets you adjust your strategy based on data, ensuring that your budget is used effectively and efficiently.

Increase the visibility of your brand.

We enhance your search visibility, allowing you to compete against top brands and expand your presence online. Through the creation of compelling ads and specific messaging, we make the brand stand out from other brands and draw people's attention to your intended viewers. With a tailored guideline for your campaign, we assist you in breaking the barriers to market and establishing a solid branding presence.

Precision Targeting

Nico Digital leverages advanced audience segmentation, keyword research, and data-driven insights to deliver highly targeted PPC campaigns. We use A/B testing, conversion tracking, and detailed analytics to refine ad performance and maximise ROI. By continuously optimising ad copy, bidding strategies, and audience targeting, we ensure that ads reach the right audience at the right time, driving qualified leads and boosting conversions.

Rapid Performance

Our PPC campaigns will result in immediate results once activated, which will generate leads and traffic rapidly. We give you visibility throughout the night and optimize to ensure long-term growth. Utilizing the initial three months to test and gather data, we constantly enhance the effectiveness of campaigns and increase the ROI.

Quick Experimentation

We use A/B split tests to quickly determine the most effective ad creatives and target options, which allows for quick improvement of the strategy. Through constant optimization of creativity and targeting to achieve the most efficient conversion rates, we are able to identify winning campaigns more quickly, increasing the overall effectiveness and performance.

One-time campaign promotions

We offer the possibility of running short-term promotions or introducing new products through affordable PPC campaigns. This lets you run one-time campaigns that meet certain objectives without commitments to long-term and prioritizing campaigns according to priority or business goals.

Instant and Continuous Traffic

We drive instant traffic to your site while also improving your SEO efforts, resulting in an extensive online presence. By combining PPC alongside other marketing strategies to increase brand awareness, we can maximize exposure and draw customers by delivering targeted, ready-to-convert ads, guaranteeing a consistent stream of new customers.

Expanded Traction Channels

We make use of different tools to reach different social networks and promote your brand on Google, Meta, Amazon, LinkedIn, and more. Through integrated cross-channel marketing strategies, we are able to reach a large audience and boost the visibility of your brand across multiple points of contact.

Full Customization

Our service includes total customization of all aspects of the PPC campaign, from keywords to advertising locations. By adjusting the budgets, targeting your audience, and even ZIP codes, we maximize results and create highly relevant campaigns that connect with your target audience and beat out other competitors.

Not Getting Enough Conversions
from
PPC? PPC? PPC?

Our tailored approach ensures improved conversion rates and better ROI for your PPC campaigns.

How Our PPC Services
Make Your Business Thrive

If you’re curious about how our PPC agency can help your business grow, explore our
F.O.C.U.S. approach to PPC management.

Focused Targeting

Reach the right audience at the right time with precision targeting to maximize engagement and ROI.

Optimized Campaigns

Leverage continuous data-driven optimizations to refine strategies and improve ad performance.

Conversion-Centric Ads

Create compelling ads and landing pages designed to turn clicks into conversions effectively.

Unparalleled Reporting

Get detailed insights and actionable recommendations with transparent and easy-to-digest reports.

Strategic Scaling

Scale campaigns smartly based on performance metrics to maximize growth and achieve sustainable results.

Industries We Serve

Our tailored PPC services are designed to drive high-quality traffic, maximize conversions, and ensure a strong return on ad spend (ROAS) for businesses across various industries. Whether you’re an e-commerce store looking to scale, a manufacturer aiming for B2B leads, or a healthcare provider seeking patient engagement, we create data-driven campaigns that deliver results.

Below are some of the industries we serve:

How does Nico Digital Manage your
PPC Campaign?

Ad Account Setup Set up new accounts as well as set up campaigns to maximize performance. Design ad copy specifically for your audience's needs and goals. Review and finalize the campaign design with the client's approval prior to launch.
Comprehensive PPC Campaign Audit Review historical data and assess the performance of campaigns that are currently in place. Find out your strengths, weaknesses, and areas to improve. Create strategies that are based on current trends and the client's goals.
Campaign Optimization & Adjustments Modify existing campaigns or build entirely based on information insight. Changes in bidding, targeting, and strategies for keywords to boost the results.
Ad Copy Testing and Refinement Test A/B on ad creatives to find the most efficient versions. Always refine your ad's message to improve the engagement of your customers and increase click-through rates.
Keyword Research and Management Choose keywords with high performance and eliminate the ones that don't perform. Update your keyword lists regularly to ensure you remain at the top of your game in the marketplace.
Bid Management and Budget Allocation Check and tweak bids in order to maximize the return on investment while keeping a tight rein on ad spending. Distribute budgets evenly over campaigns to achieve the best performance.
PPC Conversion Tracking and ROI Analysis Monitor conversion rates of campaigns and evaluate the cost-per-lead metrics. Review the results to ensure that campaigns are generating the best possible return on investment.
Reporting and Performance Insights Send regular reports with practical insights and suggestions. Keep customers informed about the status of their campaign, its challenges, and accomplishments.
Proactive Campaign Scaling Increase the effectiveness of high-performing campaigns by scaling them to increase impact and outcomes.

What to look for
when choosing a PPC Agency?

Specialized PPC Expertise

Find a team of professionals who are experienced in conducting efficient PPC campaigns across a variety of industries, with a focus on ensuring customized strategies for your business.

Transparent Processes

A reputable agency offers regular updates, comprehensive reports, and a clear message regarding the effectiveness of campaigns and their optimizations.

Client-Centric Approach

The top agencies can customize PPC strategies according to the specific goals of your business, the audience you target, and the industry needs.

24/7 Support & Timely Delivery

The agency should provide 24/7 support and always meet deadlines for reporting and campaign execution.

Platform Expertise

The agency must be able to demonstrate a track record of running campaigns across major platforms such as Google Ads, Meta Ads, LinkedIn, and Amazon.

Dedicated Account Manager

One contact point ensures an efficient communication process and personal care during all stages of your PPC journey.

Data-Driven Strategies

The most successful agencies rely on insights and analytics to make educated choices, optimize campaigns, and achieve greater outcomes.

Proven ROI

Choose a company that focuses on the measurement of outcomes and tracks the results of metrics such as click-through rates as well as ROI.

Continuous Optimization

A dependable PPC company doesn't end with a launch. They continually refine campaigns via A/B testing, keyword tweaks, and creative tweaks to improve their campaigns' performance.

Make Your Brand a Global Leader

Start a Successful Paid Search Campaign

Transparent PPC Service Pricing
Tailored to Your Business Goals

Custom PPC Plans
Starting at
$650 / month

How we determine pricing

Our pricing is based on ad spend, campaign complexity, and the level of ongoing optimisation required.

Your Ad Spend

We align ad spend with business goals to maximise ROI while maintaining cost efficiency.

Networks and Targeting

We select the right ad networks and refine audience targeting to ensure your ads reach the most relevant users.

Creative Needs

Our team crafts compelling ad creatives tailored to engage your target audience and drive conversions.

Included for All PPC Plans:

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Testimonials
★★★★★
“We are taking digital marketing and other websites related services with Nico digital from past 5 years. Very happy with the services. They are superb in terms of customer relationship. Whether it’s management team or technical team, everyone is approachable and they try their level best to understand the problem statement and to provide the best innovative solutions. Thanks Prabha for enabling such a wonderful tech team (Rhea, Shubodeep, Shatadru and others) on our project. I know it’s not easy job to impress the customers but you guys managed it nicely 🙂. Kudos !!”
Silky Mahajan
Top Nutritionist, Bengaluru
Testimonials
★★★★★
“I had the pleasure of working with Rhea as my primary point of contact for Nico digital. From the start, Rhea impressed me with her exceptional managing ability and attention to detail. They consistently went above and beyond to understand my needs and provide tailored solutions to meet my unique requirements. She always available to answer any questions I had, and their follow-up was prompt and thorough. They made the entire process seamless.”
Mishal Anas
Sustainable Mindz
Testimonials
★★★★★
“I’m very happy with a logo design that they created for my organisation. The team loved their creativity and I even got compliments from several clients. Will work with them again in the future.”
Madhuri Sethia
HILTI
Testimonials
★★★★★
“Nico digital has the best team when it comes for website designing and digital marketing services. I am highly impressed by their attention to detail and timely delivery of work. Thank you Aditya, prabha and shamreen.”
JATAN SINGH SONI
Tanishas Dental Wellness
Testimonials
★★★★★
“Nico built a great website for my company – attractive, user friendly and SEO-compliant. I’m impressed by their technical know-how and work ethic. They also ran social media campaigns and got fantastic results for us. I recommend everyone to use their services.”
Binod K Sethia
HILTI
Testimonials
★★★★★
“Thank you, Rhea for the fantastic newsletter that you made for us. You exactly understood the requirements and very patiently converted all our requirements into reality. Everybody in the organization greatly appreciated the newsletter. And I am personally thrilled with the final outcome. Look forward to some great work in future too. Well done!”
Ruchira Priyadarshini
Nandos India
Testimonials
★★★★★
“We have been extremely happy with the service of everyone at Nico Digital. The creative work of Prabha Shaw & her team colleagues was exceptional. Everyone we dealt with was extremely helpful and so pleasant to deal with. We recommend this company without reservations.”
John Campbell
Miracle Relationship
Testimonials
★★★★★
“We got our organization’s half yearly newsletter designed and digitized by Nico Digital. Rhea has done an amazing work with the designs and ensured the reading experience for everyone specially the team members was eye catching and engaging. Excited for the next edition.”
Naina Soin
Nandos India

Case studies Results we've achieved

We look at them not as clients, but partners who worked with us.
We achieved results that the competition could not, and yes, we are proud of it.

Boosted An Interior Design Company’s DA from 16 to 30 with top keyword rankings!

Boosted An Interior Design Company’s DA

An interior design company in Charlotte, North Carolina, with stunning offerings had stunted growth. Their

An underperforming online store turned into a 243K-click leader!

An underperforming online store turned into

An e-commerce brand struggling to get website traffic, with unoptimized product pages, and poor onsite

2163% traffic surge in 3 months for a Trading Firm with Nico Digital’s SEO!

2163% traffic surge in 3 months

A staggering 2163% surge in organic traffic! Nico Digital’s SEO expertise didn’t just enhance Altius

An eco-cable company’s sluggish website transformed into a sales powerhouse!

An eco-cable company’s sluggish website transformed

A revolutionary Australian company with a vision to redefine safety with their environmentally friendly electrical

Boosted An Interior Design Company’s DA from 16 to 30 with top keyword rankings!

Boosted An Interior Design Company’s DA

An interior design company in Charlotte, North Carolina, with stunning offerings had stunted growth. Their

An underperforming online store turned into a 243K-click leader!

An underperforming online store turned into

An e-commerce brand struggling to get website traffic, with unoptimized product pages, and poor onsite

2163% traffic surge in 3 months for a Trading Firm with Nico Digital’s SEO!

2163% traffic surge in 3 months

A staggering 2163% surge in organic traffic! Nico Digital’s SEO expertise didn’t just enhance Altius

An eco-cable company’s sluggish website transformed into a sales powerhouse!

An eco-cable company’s sluggish website transformed

A revolutionary Australian company with a vision to redefine safety with their environmentally friendly electrical

Client Reviews

Meet the experts behind your success

Our team of seasoned professionals is dedicated to driving your online growth.

Frequently
Asked Questions

Find answers to common questions and get the clarity you need here. If you have any additional questions, feel free to reach out.

Pay-Per-Click (PPC) is a digital advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to buy traffic by bidding on relevant keywords and displaying ads on search engines, social media platforms, and websites. PPC delivers immediate results, making it ideal for driving targeted traffic, generating leads, and boosting conversions quickly.

PPC helps your brand gain immediate visibility, driving targeted traffic to your site. It allows for precise audience targeting, ensuring your ads reach the right people at the right time. With measurable results and flexible budgets, PPC enables you to optimise campaigns for maximum ROI.

PPC service costs vary based on factors like ad spend, industry competitiveness, and campaign complexity. Agencies typically charge a percentage of ad spend (10-20%) or a fixed monthly fee.

PPC services include keyword research, ad creation, audience targeting, bid management, and performance tracking. They optimise campaigns across platforms like Google Ads and social media to maximise ROI. Services also include A/B testing, landing page optimisation, and detailed analytics to ensure continuous improvement and high-quality leads.

A PPC management firm brings expertise, ensuring your ads are optimised for maximum ROI. They handle keyword research, ad creation, bid management, and performance tracking, saving you time and reducing costly mistakes. With ongoing optimisation and data-driven insights, a professional firm can improve campaign efficiency and drive better results.

Nico Digital’s PPC team has over 10 years of experience managing high-performing campaigns across industries. Our experts have successfully optimised ad spend, increased conversions, and delivered measurable ROI for businesses of all sizes.

Trending Insights!

Boosted An Interior Design Company’s DA from 16 to 30 with top keyword rankings!

Boosted An Interior Design

An interior design company in Charlotte, North Carolina,

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