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SERVICES

ABOUT US

Maximize Your ROI with
Expert Google Ads Management Services

At Nico Digital, we leverage data-driven strategies and advanced targeting techniques to optimize your Google Ads campaigns. Our team of certified experts ensures your ads reach the right audience at the right time, driving quality traffic and boosting conversions. With a focus on lowering your cost per acquisition (CPA) and increasing return on investment (ROI), we tailor each campaign to align with your business goals, ensuring measurable and sustainable growth.

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Get Maximum Returns
on Your Advertising Investment

Google Ads is a powerful marketing platform, but it can also be a money pit with the wrong strategy. It is one of the most effective lead generation tools, generating an estimated $8 return in profits for every $1 a business spends. 

Across all industries, the average conversion rate for Google search ads is 4.2%, with survey data showing that this can climb up to 6% for some sectors. The Google Ads platform is user-friendly, and anyone can set up an ad campaign in minutes. 

Scale Your Business with
Our Proven Google Ads services

The proof is in the results. Take a look at the success we've driven for one of our valued brands.

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After SEO

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Expert Google Ads Management Services
Backed by Certified Specialists

Google Search Ads

Bring in high-intent visitors to your site with carefully created search marketing campaigns.

Google Shopping Ads

Present your products directly to prospective buyers to ensure maximum sales.

YouTube Ads

Engage your customers with engaging video advertisements on the world's second-largest search engine.

Performance Max Campaigns

Discover new growth opportunities through innovative, goal-oriented campaigns.

Google Analytics

Utilize data-driven insights to improve efficiency and measure ROI.

Our Power-Packed
Google Ads Management Services Include

Our Google Ads Management Services are designed to deliver exceptional results, helping your business grow and thrive in a competitive digital landscape. Here’s what we bring to the table.

Overview

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A well-structured website is essential to drive more traffic and make customers happy. Therefore, we, as a digital marketing company, prioritize website architecture, improving its crawlability, indexability, and performance.

We make sure that your website architecture is up to date with the current trends of the market so that your website remains relevant to the target audience.

We utilize customized strategies that not only make your website mobile-friendly but also include fast loading speeds to ensure that users are left satisfied.

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At Nicodigital, understanding your competitors is key to achieving success in business.

We thoroughly research your business areas to identify the strongest competitors in the marketplace. We then plan methods and tactics that will overpower your competition and position your business as a trusted brand in the market.

By analyzing your competitor’s weaknesses, we also uncover gaps in the market and help you capitalize on several untapped opportunities to dominate your growth.

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As a digital marketing company, we are well aware that on-page SEO is the foundation of a successful strategy. We, therefore, employ a team of experts who improve the visibility of your website to drive more natural traffic without the unnecessary hassle of paid ads.

Some of our on-page SEO strategies include refining your page titles, meta descriptions, headings, content paraphrasing, and internal linking structures so that your website is more user-friendly to search engines.

We also include services like refining your website’s content to include relevant and trending keywords that highlight the popular trends in the market. Attracting your clients to the website and increasing rankings.

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Just like On-page SEO, Off-page SEO is also a vital element in a successful SEO strategy. Our off-page SEO team focuses on building high-quality backlinks that will help improve your website’s authority and drive more qualified traffic from potential customers.

By doing so, we increase the rate of conversations between you and your clients, establishing a bond of trust and credibility.

Some of our tactics include guest blogging, broken link fixing, and resource page linking to build an authoritative profile that will help improve your website’s ranking, sales, and interaction rates.

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At Nico Digital, we understand the complexity of local SEO for businesses that are in a particular geographic area. We, therefore, employ a set of experts who refine your onlinepresence to improve your website’s visibility in local search and nearby searches.

Near-me searches help your customers find you quicker, making your rank higher on search panels. We also work towards improving your Google My Business listing with the help of local citations and creative content so that you remain relevant to your local audience.

By implementing these strategies, we help you attract more local customers, drive more sales, and consistently grow your business.

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Technical SEO is a vital component in the SEO field. It helps websites optimize their engine rankings. Our team of experts analyzes your website’s technical structure and performance to implement various changes that will help achieve better indexability and performance.

We also work towards tracking your website’s traffic and conversations. To uncover areas for improvement. Our goal is to help your audience understand your products and services more comprehensively.

A lot of attention is paid to the XML site map, which helps search engines remain friendly and responsive. By implementing these changes, we drive more qualified traffic to your website.

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We focus on obtaining backlinks from authoritative websites in your industry. We also pair up with influencers to secure links that increase your domain’s authority and rankings.

Our link-building strategies adhere to search engine guidelines, avoiding techniques that could result in penalties. 

We track the performance of acquired backlinks to check on their impact on your rankings and traffic. Regular reports sent by our team also keep you informed about progress and ROI.

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Our team designs PPC tools and Pay-per-click campaigns that upgrade your SEO efforts. By targeting high-value keywords, we drive immediate traffic while supporting long-term growth.

We align paid ads with SEO to create a unified digital strategy that not only attracts consumers but also helps retain them.

We test A/B tools to make sure that your campaign maximizes ROI and that all your efforts and resources are spent well.

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We track user behavior to identify areas where they drop off.  By identifying weak links, we make sure to strategize effective measures.

Based on insights, Our team focuses on improving navigation and enhancing calls-to-action to build a user-friendly interface.

Once the changes are implemented, we track them by checking bounce rates, metrics, and conversation rates to ensure a final check before they are finally set on the site for user navigation. Our multiple-checking procedure confirms that all functions run smoothly.

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We begin by figuring out the causes of your website’s penalty, whether they are algorithm issues, illegal SEO practices, or other problems.

Once the issues are identified, we start to devise recovery plans to remove harmful backlinks, low-quality content, and technical errors.

Once all the recovery plans are implemented, we will monitor your updated performance to make sure you gain back your ranks and ratings.

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A local SEO strategy will boost your visibility, and you won’t need to waste your money on ads. SEO will increase your organic traffic and customers through regional searches.

Our Power-Packed
Google Ads Management Services Include

The process begins with a thorough study of your company's industry, sector, and group to determine the most pertinent and effective keywords. This requires the use of sophisticated tools and methods to pinpoint search terms customers are likely to use when searching for products or services similar to yours. 

We then carefully use these terms in your marketing campaigns, making sure that your ads are placed at the right people at the right moment. We constantly monitor keyword performance, eliminating keywords that are not performing and reworking our strategy to increase your reach and ROI. 

We go beyond basic demographic targeting by using advanced methods to reach your target customers. This involves using targeted targeting based on interests to connect with people who have displayed particular interests and behaviors. 

We also employ remarketing strategies to engage with past visitors and customers, reassuring them of your product or services and encouraging more repeat business. 

With these sophisticated techniques for targeting, we can ensure that your advertisements are displayed to be more likely to be converted, thus maximizing the impact of your ads. Industry Analysis

We create convincing ad copies that not only draw the attention of your audience but also effectively communicate the distinct benefits of your products or services. 

Our copywriting team is focused on crafting simple, concise, and compelling messages that connect with your people and encourage you to take action. 

We employ persuasive language and emphasize the advantages of your products to increase clicks and converts. We customize the tone and style of content to fit the particular audience and platform, ensuring maximum impact.

We create appealing and effective advertising creatives that grab the attention of your audience and strengthen your brand's message. Our design team is focused on designing visually appealing ads that are optimized for a variety of gadgets and platforms. 

We make sure that your ads are not just visually appealing but also designed strategically to encourage clicks and conversions. This means using high-quality images as well as videos and graphics that are a hit with your intended customers.

We also take into consideration the visual structure and the user experience for creating effective ads.

We use powerful tracking systems to track the effectiveness of your advertising campaigns in real-time, providing you with actionable data for continual improvement. 

This includes tracking important indicators like clicks, impressions, conversions, and cost per acquisition. We utilize advanced analytical tools to analyze the data from campaigns and pinpoint areas that need to be optimized so that the campaigns you run are running at their peak. 

We customize dashboards and reports that help you visualize data and convey insights efficiently.

We can optimize bid methods to make sure that the advertising funds are utilized efficiently and effectively. This means constantly checking and changing bids according to the performance of your business along with market and economic conditions. 

We employ advanced bidding strategies to boost conversions and impressions while minimizing costs, making sure that you receive the best out of your ad budget. 

We use automated bidding tools as well as manual adjustments to ensure the best balance between cost and efficiency.

We create highly converting, user-friendly landing pages that are created to be compatible with your advertising campaigns. 

We create web pages optimized for smartphones and offer an effortless user experience. We make sure the landing page is simple, concise, and compelling, guiding users to convert. 

We are focused on establishing an experience that is consistent with your brand, with clear calls to action and a minimum of distractions.

We analyze the details of your competitors' marketing campaigns to discover opportunities to stay ahead of your field. This involves analyzing competitor keywords as well as ad copy and landing pages in order to comprehend their strategies and pinpoint areas in which we could outperform them. 

This enables us to create strategies that give you an edge over your competition. We employ tools to analyze competitors to get a better understanding of their advertising spending, targeting, and innovative strategies.

We meticulously set up and refine your advertising campaigns to ensure the highest efficiency and alignment with your company objectives. This involves setting the settings for your campaign along with targeting options and bidding strategies to maximize the effectiveness of your campaigns. 

We continuously monitor campaign performance and make adjustments when required to ensure that your campaigns are running smoothly and efficiently. 

Our team uses automated campaign features and frequently reviews the campaign settings to ensure that your campaigns are running at their best.

We offer detailed reports that provide useful insights that help you assess the effectiveness of your marketing campaigns. This includes monitoring key indicators like traffic to websites as well as conversions and revenue. 

We employ Google Analytics and other reporting tools to give you complete information and insight, which allow you to make educated decisions about how to advertise.

We can re-engage customers who previously had a relationship with your company, thereby improving conversion possibilities. This involves creating advertising campaigns that display your advertisements to customers of your site and view your product and/or abandoned shopping carts. 

This can help you recover lost leads and generate additional sales. We employ dynamic retargeting in order to display ads that are personalized in response to user behavior.

We continually test and improve advertising creatives, copywriting strategy, and copy to ensure maximum performance.

It involves conducting A/B tests to evaluate different advertisements and determine which works best. We make use of data-driven insights to make educated decisions on the best ads to run and how they can be optimized to maximize their effectiveness. 

We use Google's latest artificial intelligence-powered ad campaigns to reach multiple channels and meet your marketing goals. This entails the use of Performance Max campaigns to reach your customers across Google's complete network, which includes Search, Display, YouTube, and Gmail. 

This allows us to increase your reach and increase conversions across a variety of channels. We use the optimization of groups of assets and audience-related signals to enhance the performance of campaigns.

We constantly monitor your campaign's performance and offer ongoing assistance to ensure that your campaigns run smoothly and efficiently. This includes analyzing the most important indicators, making adjustments as necessary as needed, and providing periodic updates and reports. 

We are dedicated to offering you the best level of service and making sure that your campaigns are effective. We provide proactive notifications, performance evaluations, and a dedicated account manager.

Comparing the Two Versions of
Google Ads Manager: Free vs. Paid

Factor Ad Manager for Small Businesses (FREE) Ad Manager 360 (PAID)
Cost Free Paid
Target Audience Small businesses and publishers with limited resources Enterprises and publishers looking for advanced ad inventory management
Network Access Access to Google s AdSense and third-party networks Includes first-party audience segments

Why Your Business Needs
Google Ad Management

At Nico Digital, we understand the power of pay-per-click (PPC) advertising in driving targeted results, enhancing visibility, and accelerating business growth.

Reach Your Target Audience

We analyze specific demographics to get in touch with your ideal clients. We connect with active searchers who are willing to engage or convert.

Drive Traffic and Leads

We create high-quality leads that meet your company's goals and increase traffic to your website with advertisements that aim to entice you.

Control Your Budget

We establish precise budgets that ensure that your expenditure is in line with your objectives by optimizing campaigns to maximize ROI using cost-effective strategies.

Boost Brand Visibility

We increase your visibility on the internet and ensure you remain competitive with the best brands.

Granular Targeting

We send targeted messages according to search habits such as demographics, preferences, and other factors to target certain customer segments according to gender, age, location, and type of interests.

Fast Results

We create campaigns that yield immediate results once they are activated.

Quick Experimentation

We test different advertising formats by using A/B split testing to improve your strategy.

Time Campaign Promotions

We conduct short-term promos or launch new products using efficient Pay-per-click campaigns to achieve specific goals.

Immediate and Consistent Traffic

We blend pay-per-click advertising with other strategies for marketing to ensure maximum exposure for your brand.

Expansive Traction Channels

We utilize various platforms to reach a variety of consumers on a variety of networks like Google, Meta, Amazon, LinkedIn, and more.

Trackable Data

We employ Google Analytics and other tools to evaluate and monitor the performance of our website.

Total Customization

We customize audience targeting budgets, budgets, and zip codes in order to maximize the results.

Not Getting Enough Conversions
from
PPC? PPC? PPC?

Our tailored approach ensures improved conversion rates and better ROI for your PPC campaigns.

How Our Google Ads Services
Make Your Business Thrive

If you’re curious about how our PPC agency can help your business grow, explore our F.O.C.U.S. approach.

Focused Targeting

Reach the right audience at the right time with precision targeting to maximize engagement and ROI.

Optimized Campaigns

Leverage continuous data-driven optimizations to refine strategies and improve ad performance.

Conversion-Centric Ads

Create compelling ads and landing pages designed to turn clicks into conversions effectively.

Unparalleled Reporting

Get detailed insights and actionable recommendations with transparent and easy-to-digest reports.

Strategic Scaling

Scale campaigns smartly based on performance metrics to maximize growth and achieve sustainable results.

Industries We Serve

Our tailored PPC services are designed to drive high-quality traffic, maximize conversions, and ensure a strong return on ad spend (ROAS) for businesses across various industries. Whether you’re an e-commerce store looking to scale, a manufacturer aiming for B2B leads, or a healthcare provider seeking patient engagement, we create data-driven campaigns that deliver results.

Below are some of the industries we serve:

How does Nico Digital Manage
your Google Ads Campaign?

Ad Account Setup Set up new accounts as well as set up campaigns to ensure maximum performance. Create ad copy that is tailored to your audience's needs and goals. Review and finalize the setup of the campaign with the client's approval prior to launch.
Comprehensive PPC Campaign Audit Review historical data and assess the effectiveness of current campaigns. Find out your strengths, weaknesses, and potential to make improvements. Develop strategies according to the current status and goals of the client.
Campaign Optimization & Adjustments Modify existing campaigns or build completely from scratch based on the data insight. Make adjustments to bidding, targeting, and strategies for keywords to boost outcomes.
Ad Copy Testing and Refinement Conduct A/B tests on ad creatives to determine the most effective versions. Always refine your ad's message to increase the number of clicks and engagement.
Keyword Research and Management Find highly effective keywords and eliminate the ones that don't perform. Make sure to regularly update your keyword lists in order to remain on top of the competition.
Bid Management and Budget Allocation Review and alter bids in order to maximize return on investment while also reducing ad expenditure. Distribute budgets evenly over campaigns to achieve the best performance.
PPC Conversion Tracking and ROI Analysis Monitor conversions of campaigns and evaluate the cost-per-lead metric. Examine the results to make sure that campaigns are generating the best possible return on investment.
Reporting and Performance Insights Send regular reports that provide useful insights and recommendations. Inform clients about campaign developments, challenges, and successes.
Proactive Campaign Scaling Expand high-performing campaigns to improve their reach and effectiveness. Create different strategies as well as channels that help achieve your business's goals for growth.

What Should You Look For
When Choosing a Google Ads Agency?

Specialized PPC Expertise

It is essential to work with experts with a lot of experience in running successful advertising campaigns for various types of companies.

Client-Centric Approach

The top agencies will design advertising plans specifically tailored to your company, the customers you want to reach, and the industry in which you operate.

Dedicated Account Manager

A single person to speak to is a great way to track your campaign and get individual assistance.

Proven ROI

Choose an agency that is focused on bringing you a profit on your investment. It will track factors like the number of people who purchase items or click on your advertisements.

Platform Expertise

The agency needs to be able to execute successful campaigns across all of the major advertising platforms like Google, Facebook, LinkedIn and Amazon.

Transparent Processes

You can expect frequent updates, precise reports, and clear information regarding how your advertisements are performing and the changes that are taking place.

24/7 Support & Timely Delivery

You want to know you will be able to get assistance whenever you need it and that your reports and campaigns will be delivered on time.

Data-Driven Strategies

Good agencies make use of data and numbers to make their decisions, enhance your advertising, and obtain better outcomes.

Continuous Optimization

A reputable agency will continue developing your ads even following their launch, evaluating different variations, changing keywords, and re-creating the ads to make them more effective.

Make Your Brand a Global Leader

Start a Successful Paid Search Campaign

Transparent PPC Service Pricing
Tailored to Your Business Goals

Custom PPC Plans
Starting at
$650 / month

How we determine pricing

Our pricing is based on ad spend, campaign complexity, and the level of ongoing optimisation required.

Your Ad Spend

We align ad spend with business goals to maximise ROI while maintaining cost efficiency.

Networks and Targeting

We select the right ad networks and refine audience targeting to ensure your ads reach the most relevant users.

Creative Needs

Our team crafts compelling ad creatives tailored to engage your target audience and drive conversions.

Included for All PPC Plans:

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Testimonials
★★★★★
“We are taking digital marketing and other websites related services with Nico digital from past 5 years. Very happy with the services. They are superb in terms of customer relationship. Whether it’s management team or technical team, everyone is approachable and they try their level best to understand the problem statement and to provide the best innovative solutions. Thanks Prabha for enabling such a wonderful tech team (Rhea, Shubodeep, Shatadru and others) on our project. I know it’s not easy job to impress the customers but you guys managed it nicely 🙂. Kudos !!”
Silky Mahajan
Top Nutritionist, Bengaluru
Testimonials
★★★★★
“I had the pleasure of working with Rhea as my primary point of contact for Nico digital. From the start, Rhea impressed me with her exceptional managing ability and attention to detail. They consistently went above and beyond to understand my needs and provide tailored solutions to meet my unique requirements. She always available to answer any questions I had, and their follow-up was prompt and thorough. They made the entire process seamless.”
Mishal Anas
Sustainable Mindz
Testimonials
★★★★★
“I’m very happy with a logo design that they created for my organisation. The team loved their creativity and I even got compliments from several clients. Will work with them again in the future.”
Madhuri Sethia
HILTI
Testimonials
★★★★★
“Nico digital has the best team when it comes for website designing and digital marketing services. I am highly impressed by their attention to detail and timely delivery of work. Thank you Aditya, prabha and shamreen.”
JATAN SINGH SONI
Tanishas Dental Wellness
Testimonials
★★★★★
“Nico built a great website for my company – attractive, user friendly and SEO-compliant. I’m impressed by their technical know-how and work ethic. They also ran social media campaigns and got fantastic results for us. I recommend everyone to use their services.”
Binod K Sethia
HILTI
Testimonials
★★★★★
“Thank you, Rhea for the fantastic newsletter that you made for us. You exactly understood the requirements and very patiently converted all our requirements into reality. Everybody in the organization greatly appreciated the newsletter. And I am personally thrilled with the final outcome. Look forward to some great work in future too. Well done!”
Ruchira Priyadarshini
Nandos India
Testimonials
★★★★★
“We have been extremely happy with the service of everyone at Nico Digital. The creative work of Prabha Shaw & her team colleagues was exceptional. Everyone we dealt with was extremely helpful and so pleasant to deal with. We recommend this company without reservations.”
John Campbell
Miracle Relationship
Testimonials
★★★★★
“We got our organization’s half yearly newsletter designed and digitized by Nico Digital. Rhea has done an amazing work with the designs and ensured the reading experience for everyone specially the team members was eye catching and engaging. Excited for the next edition.”
Naina Soin
Nandos India

Case studies Results we've achieved

We look at them not as clients, but partners who worked with us.
We achieved results that the competition could not, and yes, we are proud of it.

Boosted An Interior Design Company’s DA from 16 to 30 with top keyword rankings!

Boosted An Interior Design Company’s DA

An interior design company in Charlotte, North Carolina, with stunning offerings had stunted growth. Their

An underperforming online store turned into a 243K-click leader!

An underperforming online store turned into

An e-commerce brand struggling to get website traffic, with unoptimized product pages, and poor onsite

2163% traffic surge in 3 months for a Trading Firm with Nico Digital’s SEO!

2163% traffic surge in 3 months

A staggering 2163% surge in organic traffic! Nico Digital’s SEO expertise didn’t just enhance Altius

An eco-cable company’s sluggish website transformed into a sales powerhouse!

An eco-cable company’s sluggish website transformed

A revolutionary Australian company with a vision to redefine safety with their environmentally friendly electrical

Boosted An Interior Design Company’s DA from 16 to 30 with top keyword rankings!

Boosted An Interior Design Company’s DA

An interior design company in Charlotte, North Carolina, with stunning offerings had stunted growth. Their

An underperforming online store turned into a 243K-click leader!

An underperforming online store turned into

An e-commerce brand struggling to get website traffic, with unoptimized product pages, and poor onsite

2163% traffic surge in 3 months for a Trading Firm with Nico Digital’s SEO!

2163% traffic surge in 3 months

A staggering 2163% surge in organic traffic! Nico Digital’s SEO expertise didn’t just enhance Altius

An eco-cable company’s sluggish website transformed into a sales powerhouse!

An eco-cable company’s sluggish website transformed

A revolutionary Australian company with a vision to redefine safety with their environmentally friendly electrical

Meet the experts behind your success

Our team of seasoned professionals is dedicated to driving your online growth.

Frequently
Asked Questions

Find answers to common questions and get the clarity you need here. If you have any additional questions, feel free to reach out.

Google Ads services help businesses create and manage targeted ad campaigns on Google’s search and display networks. These ads ensure your brand appears when users search for relevant products or services, driving quality traffic and increasing conversions.

The cost varies depending on factors such as the competitiveness of your industry, the number of ads, and your budget allocation for clicks and conversions.

Google Ads increase brand visibility, drive targeted traffic, and generate high-quality leads, ultimately boosting sales and ROI.

We offer various ad formats, including search ads, display ads, shopping ads, and YouTube ads, designed to meet your business goals.

We start by understanding your business goals and audience. Then, we conduct detailed keyword research and craft compelling ad campaigns to target the right users and maximize results.

Trending Insights!

Boosted An Interior Design Company’s DA from 16 to 30 with top keyword rankings!

Boosted An Interior Design

An interior design company in Charlotte, North Carolina,

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Tired of shooting in the dark? Want a

Schedule a 1-on-1 SEO Strategy Session
Our Director of SEO will assist in aligning your brand’s SEO strategy for maximum impact.

"We can count on them to bring new ideas to the table consistently"

Our Director of SEO will help you navigate AI SEO without risking your site health.

Get Your Free 1-on-1
SEO Strategy Session
Limited Spots Available!

Our Director of SEO will join you on a call to guide and align your brand’s SEO strategy for maximum impact. This free 30-minute consultation offers the opportunity to discuss specific strategies to boost traffic and sales for your brand.

Spots are filling up fast—don’t miss your chance to get personalized, expert advice that could transform your online presence!