How soon can I expect results from content marketing? Does content marketing even work? Why is it taking so long to see results?

We have heard these questions a zillion times…

And we get it. You have put in the work, tirelessly executing your content marketing plan. Now you want Results!

But here’s the deal.

All good things come with a price. And the price tag here (we get it, you also spent a pretty penny in launching your content campaign) is Patience.

Well-documented content marketing campaigns do yield substantial results – but you just have to wait.

But let’s not be silly and just sit and wait! We gotta measure our content campaign and make sure it’s actually working.

So, if you are looking for a guaranteed time frame for your content campaign, an astrologer might be the best option.

But if you’re ready to discover proven techniques for measuring your results and uncovering the perfect timeframe to achieve success, you’ve come to the right spot.

So, buckle up, and let’s take the plunge.

 

Rapid Fire Stats: Fuel Your Knowledge

HubSpot’s 2015 Benchmark Report revealed a golden nugget: companies that publish over 400 blog posts grab twice the traffic of those with less.

Let this sink in – a content marketing game changer!

But, wait! Hold on to your hats. Companies with over 400 published blog posts snagged a whopping 3x more leads than those who published a measly 0-100 posts.

However, your blog posts alone can’t give you a good measure of your content campaign’s progress.

So, is it possible to assign a sweet time frame that can approximately give small businesses a measure of their success?

Let’s hit the pause button on this question for a while, and try to address a few more factors at play.

What does content marketing success mean for you?

Content success: it means something different to everyone. So, let’s get real – what does “content marketing is working” actually mean to you?

Although some of these metrics can indicate your campaign’s success, most of them are just vanity metrics.

Forbes knows their stuff – and they say there are only two things that truly matter in your marketing strategy.

While there may be other definitions for your “success”, these ones matter the most.

Cracking the Code: Is Your Content Marketing Hitting the Mark?

You’ve nailed down what “success” means for your content campaign – now it’s time to put it to the test and measure your impact!

Most marketers initially face what is known as an SEO slog, which can be a bit of a bummer.

Rand has the inside scoop on overcoming the slog – and it starts with setting proper goals. Luckily, there’s a game-changing strategy you can use.

In steps SMART! To make your content marketing game smarter.

An example of a SMART goal is given below.

This is where a documented content marketing strategy can eliminate your guesswork and enable you to make smarter “SMART” goals.

Once you have your SMART goals set, you need to start analyzing results.

Measure, adjust, and conquer!

Revisit your goals every few months to track progress and make adjustments. Get feedback from your audience to determine what’s working and what’s not, and use that intel to refine your strategy.

Keep building momentum by staying focused on your SMART goals and leaving behind tactics that don’t contribute to your success.

Now let’s address the elephant in the room!

When will the content marketing magic happen?

 

 

will emerge.

Don’t sit and wait for results to roll in. Instead, be patient and consistent with your content marketing strategy to achieve valuable and lasting results over time.

Now you may ask, what’s the holdup? And the answer to this is Sir Google.

When you hit the search bar, Google goes on a scavenger hunt through its index to find the best match for your query. It checks hundreds of factors, including your content’s SEO, quality, and keyword competition.

How high up on the search results you land depends on how well-rounded your webpage is. Keep your content up-to-date and valuable to climb that ranking ladder!

So, while you wait for your content campaign to yield results, here’s what you can do to supercharge your content marketing in the meantime.

Let’s find out.

Getting More Out of Your Content: Quick Fixes for Better Performance

While you are waiting for your content marketing strategy to pay off, here are six steps to take for a solid foundation toward long-term success.

1. Define your audience

Your product or service won’t appeal to everyone, but there will always be someone out there who needs what you have to offer.

To get the most out of your content marketing efforts, direct your resources toward these prospects by developing detailed buyer personas that represent your ideal customers.

2. Highlight what makes you unique

No matter what industry you’re in, you’re likely to face strong competition in the marketplace.

To stand out from the crowd, it’s crucial to understand and capitalize on what sets you apart. Start by crafting a strong mission statement that communicates your unique value proposition.

3. Craft high-quality content

Creating a large volume of low-quality content won’t generate leads or drive traffic to your website.

Instead, focus on producing fresh, useful content that resonates with your target audience. Commit your resources to craft high-quality content that will serve as a lead-generating machine for your business.

Click here to learn more about the benefits of content marketing.

4. Automate lead nurturing

Most visitors to your website won’t be ready to make a purchase right away, but that doesn’t mean they won’t be interested in your offerings in the future.

To build trust with potential customers, use automated lead-nurturing workflows that guide them through your marketing funnel with minimal effort on your part

5. Monitor your metrics

Once you’ve defined your buyer personas and established your goals, it’s essential to track your performance.

To make things simple, use an automated marketing platform like HubSpot to store your ideas and monitor your progress in a centralized location. This will help you to identify what’s working and what needs improvement.

6. Promote your content

Creating great content is only half the battle; you also need to promote it effectively using digital pr.

In addition to optimizing for SEO and addressing hot-button issues, you need to leverage social media, email marketing, and content syndication to get the word out about your offerings and increase your reach.

Now that you know how to leverage your content marketing game, let’s dig deeper into the reasons why your content marketing game might be falling short despite your best efforts.

Crushing the Content Marketing Failures: 8 Reasons Your Business Isn’t Succeeding

Not seeing desired results? Check out these reasons why content marketing fails for some businesses. Use them to identify your problem, and then make strategic adjustments to improve your results.

1. Your budget’s too low

“You get what you pay for”

Investing more time and resources into content marketing can lead to higher quality content and quicker results, while a lack of investment can hinder success.

However, you need to make sure that you are consistent in publishing your content, regardless of your budget.

Refer to the graphic below on content publishing frequency.

 

2. You are not producing the right type of contents

According to the Search Engine Journal, blogs are the most valuable type of content that readers want to see. However, apart from blogs here are other types of content that you want to include in your content marketing plan.

 

3. Your promotions’ not upto the mark

You gotta spread the word!

You’ve put in the effort to create amazing content, but the job isn’t done yet!

Don’t neglect the critical step of promoting your content to achieve higher engagement, more traffic, and better search engine rankings. Spread the word on social media, emails, newsletters, and other relevant platforms to ensure your content gets the attention it deserves.

4. Your content has no value or is poor in quality

Is your content resonating with your target audience?

You probably have heard this question a billion times. However, have you stopped and asked yourself? Does it?

Are you delivering what they want and providing value that keeps them coming back for more?

Crafting high-quality content that resonates with your audience requires relevance, engagement, and excellent writing skills. Your content must establish your authority and expertise in the topic, gaining your audience’s trust.

Plus, it should compel them to take action, whether that’s filling out a form or downloading a PDF. Remember, these are Google’s standards for quality content, so make sure you meet them.

5. Your content publishing isn’t consistent

Consistency is key…

Consistency is key when it comes to producing quality content that resonates with your audience.

The more often you can deliver content that they love, the faster and greater your results will be. So, make a plan that you can stick to and stay committed to it for the long haul to build trust and confidence with your followers.

6. You haven’t got your SEO right

“The best place to hide a dead body is the second page of Google Search”

Without proper keyword research, optimization, and maintenance, your content won’t rank well on search engines, hindering your success.

Don’t hesitate to seek expert help from a marketing agency or consultant to conduct an SEO audit and fix any gaps or weaknesses on your website.

Let experts take care of the SEO brunt!

7. You have exceeded your expectations

In real life, you are often told to exceed your expectations, rather than set boundaries. However, things don’t work the same way in the marketing world.

Comparing yourself to others can lead to disappointment, even if your results are outstanding. Instead, track your progress and compare your success to your own past performance. Give yourself time to build momentum with consistent content creation.

Don’t let unrealistic expectations hold you back from success.

Final thoughts

Content marketing is a long-term investment that requires patience, consistency, and a commitment to quality. While it may take some time to see tangible results, the benefits are well worth the wait.

By focusing on creating valuable content that resonates with your target audience, optimizing it for search engines, and promoting it effectively, you can build brand awareness, increase website traffic, and generate leads and sales.

Remember, success in content marketing is not a sprint, but a marathon. So stay the course, stay focused, and keep creating great content that your audience will love.

Looking to achieve tangible results with your content marketing efforts? Let our team of experts at Nico Digital help you create and implement a custom content strategy that delivers the results you need.