The Studio Bangalore, a luxury interior design brand, approached us when their Domain Authority was just 13 and they were ranking for very few competitive keywords. Their organic presence was modest, struggling to compete with established rivals in the design space.
The results?
Within a few months, we helped them climb steadily in search rankings, secure top 5 positions for highly competitive keywords like Studio bangalore, interior design studios in bangalore and improve their Domain Authority from 13 → 20. This translated into a surge of organic traffic and high-quality client leads.
So, how did we pull off this digital transformation?
Let’s walk through the exact SEO strategy that delivered these results.
Company Overview
The Studio Bangalore, founded in 2010 by award-winning interior designer Nandita Manwani, is a boutique interior design firm in Bangalore. The company has carved a niche for itself by offering high-end turnkey interiors, deep renovations, and specialized lighting design. With an emphasis on personalized service, limited project intake, and a design-centric approach, the Studio is a highly regarded brand in the offline space.
Nandita’s thought leadership through her widely followed design blog, which receives over 2 million views annually, positioned the brand as a knowledge authority. However, despite such a strong offline reputation and a treasure trove of insightful blog content, their digital footprint wasn’t doing justice to their stature.
That’s when Nico Digital came into the picture—to help transform their digital presence into one that mirrored their offline dominance.
The Challenges
During our initial SEO audit of thestudiobangalore.com, it became clear that while the company had credibility and recognition in Bangalore’s interior design industry, their website was underperforming on multiple SEO fronts. The specific pain points were:
- Domain Authority (DA): Starting at just 13, the website lacked the credibility to compete with higher-authority rivals.
- Limited Keyword Rankings: The website ranked for only a handful of keywords, missing a huge pool of search opportunities.
- On-Page Weaknesses: Metadata, headers, and keyword placements were underutilized. Schema markup was missing, and internal linking was weak.
- Competitor Strength: Competitors like DesignCafe (DA 41), The Karighars (DA 23), and Houzz (DA 89) had far better visibility and stronger backlinks.
- Brand Visibility Issues: Even for branded keywords such as luxury interior designers in Bangalore or best interior design company in Bangalore, rankings were inconsistent.
The bottom line? Despite having the talent and thought leadership, the Studio’s digital presence was like a Ferrari idling at a traffic signal—it had the horsepower but wasn’t accelerating.
Nico Digital’s SEO Game Plan
At Nico Digital, we believe SEO is less about tricks and more about creating authority. For The Studio Bangalore, our mission was clear: elevate their online brand authority, drive organic traffic, and generate quality leads.
We devised a multi-layered SEO strategy that combined content brilliance with technical fine-tuning.
1. Content Strategy – Fueling Authority
Content is the backbone of authority building, and The Studio already had a valuable blog. But it lacked a structure for SEO-driven growth. We transformed the blog into a content engine that worked strategically:
- Evergreen Guides: Long-form, timeless content such as Top Interior Design Ideas for Bangalore Homes.
- Transactional Blogs: Posts targeting homeowners ready to hire designers, e.g., Choosing the Best Interior Designer in Bangalore.
- Thought Leadership Articles: Insights from Nandita on trends like modular kitchens, lighting design, and renovations.
- Visual Showcases: Case studies and project portfolios with keyword-optimized descriptions.
This blend ensured the blog catered to both those in the research phase and those ready to make buying decisions.
2. Keyword Research & Intent Mapping – Cracking Google’s Code
Our team performed detailed keyword research and intent mapping. We identified keywords that had strong commercial and informational value, ensuring the website could target audiences at all stages of the funnel.
Some of the important keywords we targeted for their website were:
By carefully structuring content around transactional intent keywords while also tapping into informational queries, we made sure the website attracted both volume and quality.
3. On-Page SEO Optimization – Getting the Basics Right
We overhauled the website architecture to ensure Google could crawl, index, and rank pages seamlessly. Key actions included:
- Optimized meta titles, descriptions, and headers to include targeted keywords.
- Implemented schema markup for local SEO.
- Built a robust internal linking structure to tie blog content with service pages.
- Enhanced page speed performance and made the website fully mobile responsive.
This wasn’t just about pleasing algorithms—it improved user experience and kept visitors engaged longer.
4. Authority Building – Flexing Digital Muscles
The website already had 614 referring domains, but the quality and contextual relevance needed improvement. We doubled down on authority building by:
- Securing editorial backlinks from home décor magazines and design websites.
- Creating guest posts on high DA blogs in the architecture and lifestyle niche.
- Generating PR coverage in award listings and industry events to build authority.
By making backlinks more contextual and high quality, the DA grew steadily from 13 → 20.
The Results That Spoke Volumes
The proof, as they say, is in the pudding. Within a few months of implementing our SEO plan, the changes were undeniable:
- Domain Authority: Improved from 13 → 20.
- Keyword Rankings: Dozens of competitive keywords climbed to Page 1. Such as:
Keyword: Studio bangalore
Keyword: Home interior home parties
Keyword: interior design consultancy
Keyword: interior design studios in bangalore
Keyword: top 10 interior designers in bangalore
- Organic Traffic: Saw a surge, fueled both by branded and non-branded keywords.
- Lead Generation: Website inquiries from serious clients jumped significantly, especially for luxury interiors.
- Brand Equity: The Studio began competing head-to-head with bigger names like DesignCafe and Houzz in Google rankings.
In essence, the website evolved from being a static online brochure into an active lead generation powerhouse. It no longer just existed online; it thrived.
Want Similar Results For Your Business?
If your business website feels like a hidden gem, it’s time to dust it off and let it shine. At Nico Digital, we craft SEO strategies that don’t just chase rankings—they build authority, credibility, and sustainable traffic.
Whether you’re struggling with low domain authority, stagnant keyword rankings, or fierce competition, we can help you cut through the noise and stand tall. After all, if The Studio Bangalore could rev up its SEO engine and overtake industry leaders, your business can too.
Ready to accelerate your digital growth? Let’s make it happen.
