A leading revenue recovery and leakage detection firm partnered with us when their Domain Rating was just 7, and organic traffic was barely at 75.
The results?
In just 5 months, a commanding 2833% increase in organic traffic and a 270% boost in domain authority, firmly positioning them as a dominant force in their industry!
So, how exactly did we engineer this dramatic SEO turnaround?
Well, let’s walk through the strategy that made it happen.
Company Overview
Website Link: https://www.discoverdollar.com/
Discover Dollar is a revenue recovery and leakage detection company trusted by Fortune 500 enterprises worldwide. Their solutions help businesses identify hidden overpayments, contract discrepancies, and revenue leakages that even top-tier ERP systems often miss. And their data-backed solutions have recovered billions in value, positioning them as a trusted partner for global enterprises.
But talking about billions, despite delivering high-impact results for global enterprises, Discover Dollar was virtually invisible online. With a Domain Rating of just 7 and organic traffic hovering around 75, their website lacked the visibility, authority, and reach to reflect their real-world credibility.
Thus, they needed more than just SEO…they needed visibility that matched their enterprise impact.
And in here, we stepped.
Challenges Faced
During our initial SEO audit, we uncovered a digital mess – confused site structure, poor rankings, and no clear content strategy.
What we had on our hands was a perfect SEO turnaround, waiting to happen.
Here’s a breakdown of the key challenges that were holding Discover Dollar back.
Low Domain Authority
Started with a Domain Rating of just 7, limiting credibility in the eyes of search engines.
Minimal Organic Traffic
Averaged only 75 organic visitors per month, with negligible brand visibility in search results.
Poor Keyword Rankings
No presence on SERPs for high-intent, industry-relevant keywords, despite offering niche enterprise solutions.
Lack of title tags
Key pages lacked optimized title tags, hurting search visibility and CTR.
Thin and Unoptimized Content
Website content lacked SEO optimization, authority signals, and keyword depth to rank competitively.
Limited Backlink Profile
Few referring domains and no strong backlinks from authoritative sites hindered off-page SEO performance.
Poor Site Health and Technical Issues
The website suffered from multiple technical SEO problems, broken links, slow load times, missing meta tags, unoptimized images, and crawlability issues, all contributing to lower search engine trust and visibility.
Nico Digital’s SEO Game Plan
It took just one thorough audit by our SEO specialists to uncover exactly where the site was falling short, and how to fix it.
And with the challenges clearly mapped out, it was time to take action.
Our approach was grounded in data, driven by strategy, and focused on long-term visibility. From fixing critical technical issues to building topical authority and earning high-quality backlinks, our SEO game plan was designed to align Discover Dollar’s digital presence with its real-world credibility.
Keyword Research & Intent Mapping
We began by conducting an in-depth keyword analysis using Ahrefs and Google Search Console, identifying over 120+ high-potential keywords across different intent types – transactional, informational, and geo-targeted.
To ensure a content strategy that aligned with both search intent and business objectives, we:
- Mapped keywords to user intent, categorizing them based on how prospects search at different stages of the funnel—from awareness to conversion.
- Clustered topics into strategic content hubs, such as:
- Accounts Payable Audit
- Duplicate Payment Detection
- Recovery Audit Software
- Contract Compliance Audit
- Procurement Recovery Solutions
- Identified quick-win opportunities by prioritizing low-competition and high-intent keywords, ideal for ranking faster while capturing qualified traffic.
This intent-driven keyword roadmap laid the foundation for all content and on-page optimization efforts, ensuring every page served a clear purpose in the buyer journey and contributed to long-term organic growth.
2. Content Strategy: Funnel-Aligned Blogging
To attract and convert the right audience, we developed a funnel-aligned content strategy that targeted users at every stage of their decision-making journey, from awareness to conversion. Each blog was crafted with specific intent, keyword focus, and CTA alignment to guide visitors seamlessly down the funnel.
- Awareness Stage
At the awareness stage, we focused on educational content that addressed foundational questions.
A prime example is the blog “What is an Accounts Payable Recovery Audit? A Complete Guide for Businesses”.
This piece targeted users unfamiliar with recovery audits but actively seeking ways to reduce financial inefficiencies. It introduced the problem, explained the process, and aroused awareness around solutions without pushing a hard sell, ideal for drawing top-of-funnel traffic and building trust.
To make the content more structured, digestible, and SEO-friendly, we implemented a dynamic Table of Contents (TOC) for long-form blogs. This not only improved readability and navigation for users but also enhanced crawlability for search engines, helping key sections rank independently on Google.
To further increase engagement and drive conversions, we integrated strategic infographics and contextual call-to-action (CTA) blocks throughout the blog.
This interactive CTA we designed invited users to calculate potential savings and download a report. This served dual goals: lead generation and on-page conversion, while maintaining a seamless user experience.
The result? Longer dwell times, lower bounce rates, and a blog experience that not only informed but also converted.
To boost content engagement and add value for readers, we also introduced “Pro Tip” callout sections, which were visually distinct, insight-packed highlights placed at key points within each blog.
To better explain the value Discover Dollar brings to enterprise clients, we embedded custom visuals like the one below, which illustrates the end-to-end AP Recovery Audit lifecycle.
This step-by-step visual helped demystify a complex workflow and boosted reader comprehension, especially for procurement and finance professionals who aren’t familiar with AP audit intricacies.
With multiple players in the recovery audit space, it’s easy for procurement teams to feel overwhelmed. To simplify the selection process, we created a concise visual checklist (see below) to guide decision-makers.
This visual not only built trust and credibility but also positioned Discover Dollar as a thought leader helping clients make smarter vendor choices.
We strategically placed the “Request a Demo” link at the end of the conclusion to drive conversions at the point of highest intent.
After educating the reader on the value of Accounts Payable Recovery Audits and illustrating how AI and automation can unlock hidden savings, readers are most likely to be convinced and curious about the next step.
We also understand the importance of showing up in AI overviews in Google search in 2025. Thus, we added a dedicated FAQ section to improve visibility in AI-powered search results like Google SGE, Bing Copilot, and ChatGPT browsing.
As more users turn to conversational and AI-driven search, these engines often pull direct answers from well-structured FAQ sections.
We also kept the content around 5700+ words long to demonstrate topical authority, improve dwell time, and increase the chances of ranking for a wider set of long-tail keywords.
- Consideration Stage
For the consideration stage, we created comparative content that helped readers evaluate solutions. The blog “Why Discover Dollar is the Best Accounts Payable Recovery Audit Solution?” positioned the brand as a category leader by highlighting differentiators, trust signals, and use-case relevance.
This type of content spoke directly to decision-makers, comparing vendors and helped nudge them further down the funnel.
To maintain consistency and enhance user experience, we followed the same proven content structure used in earlier stages, incorporating engaging infographics to simplify complex points,
clear CTAs to drive action, and a dedicated FAQ section to boost visibility in AI-driven search results.
Kudos to our team of talented designers for these amazing visuals!
- Decision Stage
At the decision stage, we brought out hard proof, through in-depth case studies and success stories. One powerful example is “$100M+ P&L Impact Delivered for a US Retail Giant”.
This content demonstrated real-world ROI, credibility, and execution capability, key elements for influencing high-stakes procurement decisions in the B2B space.
This funnel-specific blogging approach not only improved keyword rankings and organic visibility but also aligned content with sales outcomes, turning blogs into strategic assets for lead nurturing and conversion.
We also offered the case study as a gated asset, encouraging users to access it by submitting their contact details, including their email address.
Upon clicking here, users would be shown a pop-up form where they were asked to enter their personal and contact details.
This approach helped us generate qualified leads while offering genuine value in return. By combining valuable insights with a lead capture strategy, we ensured that users progressed deeper into the funnel, engaging meaningfully with the brand while enabling future nurture campaigns.
3. On-Page SEO Optimization
To improve organic visibility and crawlability, we implemented the following SEO enhancements:
- Title tags
Title tags were rewritten to include primary keywords and kept within the 55–60 character limit for maximum SERP effectiveness.
- Meta descriptions
These descriptions were updated across key pages to be compelling, keyword-rich, and under the character limit.
We identified their key pages and revised all meta tags with high-intent keywords and best practices to boost visibility and click-through rates.
- Header hierarchy (H1, H2, etc.)
The header structure was implemented properly across all major landing pages to improve readability and keyword relevance.
- Alt attributes
Image alt tags were added or optimized for over 150 images, improving accessibility and image search performance.
- Canonical tags
Canonical tags were implemented to address duplicate content issues and guide search engines to the preferred version of each page.
- Broken links
Broken links across the website were identified and fixed to ensure a smooth user experience and eliminate crawl errors.
4. Backlinks Analysis
An experienced SEO agency knows that backlinks are the backbone of any successful organic strategy.
Before building new links, we dug deep into Discover Dollar’s existing backlink profile to uncover gaps, low-quality links, and missed opportunities.
This audit helped us understand where the brand stood in terms of domain authority, competitor benchmarks, and topical relevance, laying the groundwork for a smarter, cleaner, and more effective link-building roadmap.
We conducted a thorough referring domain breakdown to ensure Discover Dollar’s backlink profile was both authoritative and contextually relevant.
Our strategy focused on a diverse mix of domain types:
- High-authority niche sites (DR 50–70)
These included trusted platforms that featured press coverage and referenced Discover Dollar’s case studies, boosting brand credibility and E-E-A-T.
- Industry-specific blogs (DR 30–50)
Blog Link: Medium
We targeted blogs focused on procurement software and accounts payable audit services, ensuring topical alignment and contextual relevance. We also strategically hyperlinked a keyword to redirect back to one of their service pages.
- SaaS review platforms & business directories
Company Profile Listing Link: Tracxn
Business Listing Link: Dibiz
These moderately authoritative domains helped establish brand presence in key digital spaces where B2B buyers evaluate software solutions.
- General business and startup blogs (DR 20–30)
Blog Submission Link: Blogspot
While lower in authority, these added diversity and opened avenues for niche referral traffic, which is important for brand discovery among smaller or emerging businesses.
- PPT Submissions
PPT Submission Link: Slideserve
We also created visually engaging, informative presentations that explained Discover Dollar’s core services, industry challenges (like duplicate payments and recovery audits), and real client success stories. These were then submitted to high-traffic, presentation-sharing platforms.
- Image Submissions
Image Submission Link: Pinterest
Image Submission Link: Mediafire
We also incorporated image submissions into our off-page SEO strategy to enhance brand visibility and acquire backlinks from image-sharing platforms.
These included uploading custom-designed visuals, such as infographics, feature diagrams, solution overviews, and testimonial snapshots.
Thus, we ensured a diverse and natural backlink profile by securing different backlink types and attributes that aligned with white-hat SEO practices and Discover Dollar’s authority-building goals.
We prioritized contextual editorial dofollow links, which made up around 70–75% of our total backlinks. These links were embedded within the body of niche-relevant articles, offering both SEO equity and topical alignment, especially from domains covering SaaS, procurement, or finance-related content.
Next, we included guest post byline links (15–20%), which are often found in the author bio or at the end of contributed blogs. These not only helped with backlink variety but also supported brand visibility by putting Discover Dollar’s voice across credible platforms.
We also secured business listings, which were largely nofollow or mixed in nature (~10%). While they didn’t pass much link equity, they reinforced local and brand citations, which are useful for trust signals and NAP consistency.
Finally, we used press release syndications, which typically result in a mix of dofollow and nofollow links. Though some of these links didn’t directly contribute to SEO rankings, they were valuable for gaining media visibility and referring traffic from high-DA news portals.
Together, this well-balanced approach helped us maximize link value, ensure authenticity in Google’s eyes, and support both rankings and brand recall.
The Result That Spoke Volumes
This wasn’t just growth…it was a breakthrough. Discover Dollar’s performance became the benchmark!
Over a span of 5 months, we saw a remarkable transformation in Discover Dollar’s organic performance.
Their site health score saw a significant boost across both mobile and desktop platforms. All thanks to our comprehensive on-page optimizations, ranging from fixing broken links, implementing proper H1/H2 structures, optimizing images with alt attributes, and ensuring mobile responsiveness, the site’s overall performance improved drastically.
This not only enhanced user experience but also aligned the website with Google’s Core Web Vitals, resulting in faster load times, better crawlability, and stronger SEO signals.
Their Domain Authority jumped to 26, while organic traffic surged to 2.2k monthly visitors, marking a major milestone in their digital growth.
This leap in authority not only reflected the trust Discover Dollar gained in the eyes of search engines but also opened the door to ranking for more competitive, high-intent keywords. The 2.2k traffic figure wasn’t just a number, it represented procurement leaders, finance heads, and enterprise decision-makers actively exploring their solution.
Their total clicks and impressions saw a steady rise, reflecting stronger visibility in search results. The average click-through rate (CTR) also improved, indicating that our revised meta titles and descriptions were more compelling and relevant to user intent.
Additionally, the site’s average position moved closer to page one for several competitive keywords, which contributed to consistent organic growth.
Remember all the backlinks we had painstakingly generated, from guest posts, offsite blogs, to directory and ppt submissions?
Well, the results paid off!
Their backlink profile skyrocketed to over 2.6k links, creating a powerful web of trust and authority.
The satisfaction of watching your efforts bear fruit…
Oh, and let’s get to the juicy part…their keyword rankings!
We managed to achieve first-page rankings for some of their most important keywords, with some even ranking at the FIRST position on Google!
Keyword: ap recovery audit
Position: 1st on the SERPs results
Btw, earlier we had talked about how we incorporated FAQ sections at the end of each blog?
Well, that paid off too, and we were now showing up in the AI search overviews, the most coveted spot of Google in 2025 amidst the raging AI scenario!
Keyword: recovery audit firm
Position: 1st on the SERPs results
Keyword: merchandise audit services
Position: 1st on the SERPs results
Keyword: accounts payable audit services
Position: 3rd on the SERPs page
Their top pages saw a notable rise in both clicks and impressions, indicating improved visibility and engagement.
Talk about organic growth!
Want similar results for your business?
At Nico Digital, we don’t just do SEO, we deliver measurable growth.
From fixing technical issues to building authority through strategic content and backlinks, we tailor every move to boost your rankings and traffic.
Reach out now and see how we can replicate this success for you.
