Blogs
What’s working right now in digital marketing? We experiment, optimize, and share our findings. From platform updates and campaign breakdowns to growth frameworks and tactical playbooks, we share it all. Learn how to attract, engage, and convert your audience across every digital touchpoint. Read. Learn. Lead.
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How a Single HTML Tag Increased Conversions by 19%
It all started with a complaint. “We are doing everything right, but traffic isn’t converting on our website, like it
The Hidden ‘SERP Squeeze’ Killing Your Ecommerce Rankings
Remember the thrill? That W moment when your product page finally made its way (read: clawed its way), to the
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What To Look For In An e-commerce SEO Agency?
The world of e-commerce is booming, with 20.8% of all global retail sales expected to occur on the Internet. And for e-commerce businesses, the Internet is the primary source of their sales. Thus, they need
What is Generative Search Experience (SGE) & How it is Changing the Way We Search on Google
Unlocking the Future of Search: Dive into the world of Generative Search Experience (SGE) and discover how it’s revolutionizing the way we explore Google. Explore the innovative techniques reshaping search results, enhancing user interactions, and
What is EEAT?
EEAT stands for Expertise, Authoritativeness, and Trustworthiness, crucial factors in SEO. It assesses a website’s credibility and quality, influencing search rankings and user trust in online content. Explore the key strategies.
What is Digital PR & Why Your Brand Needs It Now – 2023
Embrace the power of Digital PR now. Learn why it’s essential for your brand’s success in the digital era. Gain visibility, build reputation, and tap into influential networks for exponential growth. Don’t wait—unlock the transformative
Understanding Marketing Attribution: Why 90% of Marketers Get It Wrong
Attribution in digital marketing is a key concept that helps businesses understand how their different marketing channels contribute to customer conversions. And one of the hottest topics in digital marketing right now is attribution. However,
Top Reasons To Choose WordPress Over A Pre-Coded Site
Planning to take your business online? But unsure of which platform you should use. Well, we’ve been there too. With so many CMS platforms, choosing the best one out of them can be pretty confusing.
How to Use Keywords Strategically to Boost Your E-Commerce Store’s Rankings
Are you on the search for a good SEO agency? If yes, then the chances are that you probably have
The Dark Side Of Seo: 20 SEO Lies Agencies Love To Tell You
Are you on the search for a good SEO agency? If yes, then the chances are that you probably have
SEO Strategies to Attract Your First 1,000 Customers: A Beginner’s Blueprint
Congratulations on starting your business, and launching your website. Welcome to the World Wide Web. You have your business strategy
The Untapped Power of Google Analytics: 10 Insights You’re Probably Missing
If you have an online business, the chances are you have already heard of Google Analytics. If not, well, it’s
The Future of E-Commerce: How WhatsApp Shopping is Revolutionizing Online Retail in India
With more than 535.8 million active monthly users in India, WhatsApp is the country’s most preferred messaging app. The platform started out
Understanding Marketing Attribution: Why 90% of Marketers Get It Wrong
Attribution in digital marketing is a key concept that helps businesses understand how their different marketing channels contribute to customer
Performance Marketing vs. Branding: How to Find the Perfect Balance for Your Brand
Do I drive immediate sales with my marketing budget? Or do I invest it in building a killer brand? These
Top 10 Metrics Every Performance Marketer Should Track
Tired of shooting in the dark? Want a results-driven approach to marketing? Well, performance marketing is your friend. And unlike
7 Compelling Reasons to Invest in Performance Marketing
It was in the 19th century when the famous English merchant John Wanamaker said that half his money spent on
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We believe there's always a more intelligent and efficient way to accomplish things.
Innovation is central to how we operate at Nico Digital, constantly seeking smarter and more effective ways to help our clients achieve record-breaking growth through digital marketing.
Innovation is central to how we operate at Nico Digital, constantly seeking smarter and more effective ways to help our clients achieve record-breaking growth through digital marketing.
