From staying up-to-date with news or staying in touch with people to filling up some spare time or networking with people, social media has become a major part of our lives.

In today’s technology-driven world, digital marketing has become a cornerstone for our businesses. 

As companies strive to establish an online presence and engage with their target audience effectively, many companies are turning to digital marketing services to gain a competitive edge.

Below, you will find the advantages of outsourcing digital marketing to India and why it has become a popular choice for many businesses. 

What are the benefits of Digital Marketing?

Before we jump into the outsourcing decision, let us first take a look at why digital marketing is important. 

It’s 2023 and almost everything we can get online, and still, 45% of companies don’t have a digital marketing strategy planned out. 

Digital marketing allows you to target your audience’s needs and wants through advertisements, blogs, social media, videos, or podcasts. 

Digital marketing helps you convert your customers into your brand advocates. Tell me, what could be better than this? 

Why should you hire a digital marketing agency?

Let’s be honest, wearing all the hats in your business can be a bit too much. That is where digital marketing agencies step in. 

They are experts in the field, know all about the latest trends and technologies, and they will also help you focus on what you do best: running your business!

Reasons to outsource Digital marketing to India:

India’s economy is largely dependent on outsourcing. 

In the last two decades, India has seen a huge growth in outsourcing. As a result, most companies that want to outsource choose India over any other country.

Now, the question is: why are companies choosing India over other countries for outsourcing?

There is not one single reason that can define the reason behind the success of outsourcing in India. 

If you take a look at the last two decades, you will notice that the number of start-ups has increased by leaps and bounds.

Besides, more and more overseas companies have collaborated with Indian retailers or have established partnership businesses. 

Let’s check out why companies are outsourcing to India.

1. A pool of experts to choose from

According to a survey, 80% of outsourcing companies first ranked India as their preferred outsourcing center.

Because of its huge population, India is known for the easy availability of trained professionals.

When you hire a professional in-house team you have only a few options, but when you look for a digital marketing agency, you can select the best digital marketing professionals from the vast pool of individuals.

They are trained and equipped with the latest tools and technologies to ensure maximum productivity and high-quality results. 

If you own a company that requires offshore website developers, you can find hundreds of options in India. 

As there are quite a number of developers and designers available, it is even easier to manage a large, intricate solution.

2. High in quality and reliability

Indian professionals are known for their dedication and commitment to delivering high-quality work. When you outsource to India, you can expect reliable service and a strong work ethic.

When you outsource to India, you can expect nothing short of excellence. The work ethic and reliability exhibited by Indian professionals have propelled numerous businesses to success in the digital landscape

3. Cost-effective option

Outsourcing your digital marketing can save you a lot of rising costs of hiring an in-house professional team.

You can reduce the hiring, training and infrastructure costs and allocate the budget to some other operations in the business.

Believe it or not, you can reduce almost 30–35% of your costs if you outsource to India in comparison to any other country. 

Most of the Indian companies that offer outsourcing services follow a certain process. You can either go for a monthly fixed rate or choose an hourly-rated service, depending on your requirements. 

4. Easy to communicate

Any company can perform better if the communication between the employees and the management is smooth. English is the language that is used by companies in the USA, the UK, or even Australia. 

India is a country where almost 10% of its population (approximately 125 million people) speaks English. 

It is the second-largest country to speak English, right after the USA.

This is one of the perfect reasons to outsource to India. When it comes to communication, you won’t have any issues if you outsource in India.

5. The positive effect of time difference

Trust me when I say that the time difference can be a boon for you if you are outsourcing to India. 

The time difference between India and the west coast of the USA is around 12 hours. India is ahead of the USA.

If you are in the UK, India is still around 5.5 hours ahead of you. This time difference can have a positive effect on your business. 

With India in the picture, this isn’t just a dream. The significant time zone difference allows for round-the-clock productivity. 

Many companies have leveraged this advantage ensuring customer service is always a call or click away.

By outsourcing to India, your work may get completed much earlier than you expected. Besides, many outsourcing companies have multiple shifts. It allows the companies to complete the task on time.

Conclusion

Outsourcing in India is not a new trend. Companies like Cognizant, IBM, Dell, Wipro etc. have been offering world-class service by outsourcing their services in India. 

More and more companies in different parts of the world are also realizing that India is the best country to outsource their businesses. From communication to technology to support, India is the hub for outsourcers.

The only thing that you should remember is to hire a group of professionals instead of an individual. 

Nico Digital is a company that offers website development, website design, maintenance of your website and even SEO services. 

Professionals who are experts in different fields work under the same roof to provide you with the best service.