What do you get when you combine expert SEO services with a printing company barely managing to thrive?
A total brand revival, where search rankings soar, traffic floods in, and orders roll off the press like never before!
Overview
PLC Print is a leading provider of high-quality printing solutions, specializing in custom labels, packaging, and industrial printing services.
They had the expertise, the quality, and a solid client base—yet their online presence was nearly non-existent.
And, despite offering top-tier printing solutions, their website was lost in the depths of Google, buried under competitors. Thus, they needed more than just SEO—they needed a digital transformation.
Challenges Faced
Despite offering premium printing services, PLC Print faced several SEO challenges:
Low Organic Traffic
The website was not ranking for key industry-related search terms, which led to minimal organic traffic. As a result, PLC Print was missing out on valuable opportunities to connect with its target audience at the exact moment they were searching for printing solutions.
Their low domain authority reflected a lack of trust and credibility in the eyes of search engines, which made it even harder to compete against more established players.
Additionally, the site was generating very few impressions—meaning their pages weren’t even being shown to users—and the average position for most keywords was buried deep beyond the first few pages of Google.
Thus, with little to no visibility on search engines, the site attracted minimal organic traffic, making it difficult to generate consistent leads or drive any business growth that was meaningful.
Unoptimized Product Pages
Important product pages lacked SEO-friendly content, including keyword optimization, meta tags, and proper internal linking.
This not only hurt their visibility on search engines but also made it harder for users to navigate the site and find relevant products—ultimately impacting both traffic and conversions.
The company also had a poor website design that lacked information about their services.
The pages had missing meta tags and unoptimised descriptions, making them less visible and less clickable in search results.
Slow Website Performance
The website suffered from sluggish loading times, which created a frustrating experience for users and discouraged them from staying on the site.
The website had extremely low loading speeds for mobile, which led to poor user engagement and thus, low mobile traffic.
Moreover, the website had also poor loading speeds on the web version, which further impacted user engagement and traffic.
Thus, the website had poor loading speeds on both mobile and desktop, leading to frustrating user experiences, higher bounce rates, and thus, lost opportunities to engage and convert potential customers.
This slow performance also signaled poor user experience to search engines, leading to lower rankings and reduced visibility in search results.
Lack of Backlink Authority
PLC Print’s website had low domain authority, largely due to a weak backlink profile.
Without high-quality, relevant backlinks from authoritative sources, search engines viewed the site as less trustworthy and credible.
This lack of link equity made it even harder for their pages to rank competitively, limiting their reach and online impact.
Our Solution
Enter us, Nico Digital. With our razor-sharp comprehensive SEO strategy, we left no stones unturned to ensure PLC Print not only climbed the search rankings but also became a dominant force in their niche → visible, trusted, and conversion-ready!
Keyword Research & Optimization
We kicked off the campaign with deep-dive keyword research to uncover exactly what PLC Print’s target audience was searching for—from general printing needs to specific product-related queries.
Using these insights, we strategically optimised their product pages, blog content, and metadata to align with high-intent keywords.
Service Page Designs
To boost both visibility and user engagement, our team created fresh, SEO-optimized service pages from the ground up, each tailored to target specific keywords and address customer intent.
For existing pages, we performed a complete design and content overhaul, improving layout, readability, and conversion elements.
Each page was strategically written to address user intent, incorporate relevant keywords, and guide visitors toward taking action
The design was created in a way that it was easily readable and stood out in the background, making sure visitors got to fully comprehend and understand their services.
A creative was made to showcase their unique 4 step printing process to visitors.
A slider was made to showcase the printing techniques PLC Print used in their various printing services.
Another slider was created to accommodate a testimonial section, which helped foster trust among future and prospective customers.
We also created a dedicated blog section to showcase the various onsite blogs we wrote for the client, turning it into a valuable resource hub for visitors.
We also created a dedicated FAQ section for each page we designed, tailored to address common customer concerns and search queries.
Thus, every service page was crafted with a blend of compelling copy, strong visuals, and clear calls-to-action to not only rank higher in search results but also convert visitors into leads.
Technical SEO Enhancements
We turbocharged the website’s performance by compressing and optimizing images without compromising quality, implementing advanced caching techniques to reduce load times, and eliminating unnecessary redirects that slowed down user journeys.
These enhancements significantly improved page speed, delivering a smoother, faster experience for visitors
On-Page SEO Improvements
Our team meticulously optimised title tags, meta descriptions, and heading structures across the site to make each page more search-engine friendly and relevant to user intent.
We meticulously crafted headers for each header tag and ensured they followed a clear hierarchy, H1, H2, H3, and so on, for better readability and SEO structure.
We left no stone unturned to ensure all of PLC Print’s meta titles and descriptions were updated with keywords and compelling copy. We created an entire Excel sheet filled with the existing meta titles and the ones we updated for our SEO purposes.
We also implemented a strategic internal linking framework that connected related pages, guiding both users and search engine crawlers through the site more efficiently.
Content Strategy
We crafted a targeted content strategy focused on producing high-quality blog posts that addressed both evergreen topics and current trends in the printing industry.
Each blog was carefully written to include long-tail keywords, search terms with lower competition but high intent, making it easier for PLC Print to rank and attract a more qualified audience.
The content was designed to educate, inform, and solve real customer queries, establishing PLC Print as a thought leader in their niche.
This also helped to steadily boost organic traffic through consistent, search-optimized publishing.
Link-Building Campaign
We strengthened PLC Print’s backlink profile by securing high-quality, authoritative links through a multi-pronged approach.
This included publishing guest posts on reputable industry blogs, collaborating with niche partners for content exchanges, and conducting strategic outreach to relevant websites with strong domain authority.
Each backlink was carefully vetted to ensure it added real value—boosting PLC Print’s credibility in the eyes of search engines and driving referral traffic from trusted sources
The Outcome
Our comprehensive SEO services led to significant improvements in PLC Print’s online presence.
Organic Traffic Increased Within Six Months
Thanks to a well-executed SEO strategy, PLC Print experienced a dramatic surge in organic traffic—more than doubling within just six months.
This growth was driven by improved visibility in search engines, better keyword targeting, and engaging content that attracted a steady stream of qualified visitors. More organic traffic meant more opportunities to convert leads without relying heavily on paid ads.
Keyword Rankings Improved, with Several High-Intent Search Terms Appearing on the First Page of Google
Our targeted keyword optimization paid off as numerous high-intent search queries—terms closely tied to customer purchasing behaviour—started ranking on the first page of Google.
These included product-specific and location-based keywords that directly aligned with PLC Print’s services, leading to better discoverability and increased click-through rates from users ready to take action.
Page Speed Improved, Resulting in Lower Bounce Rates and Better User Engagement
By streamlining the website’s performance, optimizing images, leveraging caching, and eliminating unnecessary redirects, we cut down page load times significantly!
This significant improvement kept users engaged, reduced bounce rates, and encouraged deeper site exploration. A faster site not only improved user satisfaction but also contributed to higher search rankings, as speed is a known ranking factor for Google.
Backlink Authority Strengthened, Leading to Higher Domain Credibility and Trust with Search Engines
Our focused link-building efforts earned PLC Print valuable backlinks from reputable, industry-relevant websites. These high-quality links enhanced the site’s domain authority, signalling trustworthiness and expertise to search engines.
As a result, Google and other search engines began to prioritize PLC Print’s content in search results, giving them a stronger competitive edge and more sustained organic growth.
Ready to See Results Like This for Your Business?
At Nico Digital, we don’t just optimize websites, we transform them into growth engines. From in-depth SEO strategies to content that ranks and converts, we helped PLC Print go from invisible to industry leader. And we can do the same for you.
