An e-commerce brand struggling to get website traffic, with unoptimized product pages, and poor onsite SEO reached out to us for a comprehensive solution to improve their search rankings, drive organic traffic, and increase sales.
We unleashed our SEO mastery, conducting an in-depth audit, optimizing their product pages, and implementing strategic keyword targeting to transform their online presence and significantly boost traffic and conversions.
Interested to know the nitty gritties of how we did it? Like we always do? Well, let’s take a look.
Company Overview
Nature Creation is a company that specializes in producing microwave heating pads designed for pain relief. Their products are filled with a blend of natural herbs and grains, providing a soothing aroma and therapeutic benefits.
Nature Creation’s heating pads are marketed as effective solutions for alleviating muscle pain, tension, and stress, making them suitable for both men and women.
The company emphasizes the use of natural ingredients and promotes its products as safe, reusable, and easy to use.
Challenges Faced
Despite their high-quality products, Nature Creation faced significant challenges in gaining visibility online. The key issues included the following:
Low Organic Traffic
Nature Creation’s website was receiving minimal organic traffic, which significantly hindered its ability to generate leads and sales.
Organic traffic refers to visitors who find the site through unpaid search results. Since their pages were not ranking high enough on search engine results pages (SERPs), they missed out on a large number of potential customers.
This lack of visibility in search engines meant that most users were landing on competitors’ websites instead of theirs, limiting the brand’s reach and impact.
Fierce Competition
The pain relief market is not only saturated but also dominated by well-established brands with strong SEO strategies. These competitors had invested heavily in search engine optimization, making it difficult for smaller brands like Nature Creation to break through the noise.
As a result, Nature Creation struggled to compete for visibility, especially for highly competitive keywords.
Without a solid presence on the first page of search results, they were being overshadowed by brands with higher domain authority and better-optimized content.
Poor Keyword Targeting
A critical issue contributing to Nature Creation’s low visibility was the lack of optimization for high-intent keywords. High-intent keywords are search terms used by potential customers who are ready to make a purchase or are looking for a specific solution.
Nature Creation’s website was not targeting these key terms effectively on its product pages, leading to missed opportunities for attracting high-intent customers.
Example of a product page with no optimized keyword
This resulted in fewer relevant visitors, as the brand was missing out on the opportunity to capture search queries like “natural heating pads for pain relief” or “herbal pain relief products.”
Outdated On-Page SEO
The website’s on-page SEO was either outdated or improperly implemented, which further hampered its ability to rank in search engines.
Critical SEO elements like meta descriptions, title tags, image alt texts, and internal linking structures were missing or not optimized.
The image shows missing meta title and description which are essential SEO elements for improving click-through rates and ensuring that search engines can accurately understand and rank the page content.
Meta descriptions were either too vague or absent, failing to entice clicks from search results.
Alt text for images, crucial for SEO and accessibility, was not used effectively, impacting the visibility of their products in image searches.
Additionally, internal linking was inconsistent, reducing the flow of link equity and making it harder for search engines to crawl and index the website effectively.
The image below shows poor performance on the mobile version of the website.
The image below shows poor performance on the desktop version of the website.
Poor mobile and website performance can negatively impact user experience, leading to higher bounce rates, lower engagement, and a significant drop in search engine rankings.
Without these foundational elements in place, search engines couldn’t properly understand or rank their content.
Nico Digital’s Solution
We implemented a comprehensive SEO strategy tailored to address Nature Creation’s unique challenges.
In-Depth SEO Audit
The first step in Nico Digital’s approach was conducting a comprehensive SEO audit of Nature Creation’s website.
This involved a thorough examination of the site’s technical performance, uncovering issues such as slow page load times, broken links, and poor mobile responsiveness, which were fixed.
We also analyzed keyword usage, identifying gaps where high-potential search terms related to pain relief and wellness were not being targeted.
Additionally, the audit included an evaluation of their backlink profile, revealing opportunities to acquire more high-quality links to improve their domain authority and search engine rankings.
Keyword Strategy & Optimization
After the audit, we developed a robust keyword strategy focused on targeting high-traffic, long-tail keywords relevant to Nature Creation’s products. These keywords were specific to natural pain relief solutions and heating pads, helping us capture search queries with strong purchase intent.
By focusing on product-specific and problem-solving queries, such as “best pillow for insomnia,” we aligned our strategy with user intent, ensuring that the brand appeared in front of consumers actively seeking natural pain relief products.
This approach not only increased traffic but also attracted more qualified leads likely to convert.
Content Revamp
Nico Digital revamped the content across Nature Creation’s website to enhance its SEO performance. This involved optimizing existing product descriptions, blog posts, and landing pages to make them more search engine friendly.
Example of a product page we optimized with in-depth description and product features.
Each product page was meticulously updated with SEO-friendly descriptions, including keyword-rich headers, bullet points, and detailed benefits.
Moreover, we also wrote blogs based on Google’s EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines to enhance content credibility, improve rankings, and build trust with both users and search engines.
Below are some examples of original and high-quality blogs we wrote which were also optimized with keywords
We introduced fresh, engaging content on trending health and wellness topics, designed to attract organic traffic and keep the audience engaged.
This helped the site get indexed properly by search engines, improving its chances of ranking for relevant searches and increasing user engagement.
Technical SEO Improvements
In addition to content optimization, we addressed several technical SEO issues that were limiting Nature Creation’s online visibility. Site speed was a major concern, as slow-loading pages negatively impact user experience and rankings.
Also, to enhance Nature Creation’s website performance, we addressed multiple other SEO issues.
We updated all HTTP URLs to secure HTTPS versions and optimized the sitemap, cleaning up unnecessary pages for better indexing.
The robots.txt file was revised to guide search engines effectively. We fixed title tags, eliminating missing and duplicate tags across pages, and improved meta descriptions, resolving duplication issues.
We also tackled duplicate H1 and H2 tags, ensuring unique headings for every page. Broken links were repaired, and images were updated with alt text for better accessibility and SEO.
Additionally, we implemented proper canonical, hreflang, and pagination tags to avoid content duplication and improve international SEO.
404 error codes were corrected, and pages without H1 headings or those with multiple H1s were streamlined. We also addressed non-descriptive and missing anchor text issues, ensuring better user experience and search engine readability.
Finally, we unblocked key pages from crawling to improve their discoverability.
We optimized images, improved server response times, and minimized JavaScript and CSS to ensure faster load times. Mobile responsiveness was enhanced to cater to users browsing from smartphones and tablets, which helped improve their rankings in mobile searches.
The image shows the optimized performance on mobile devices.
The image below shows the optimized performance on the desktop devices.
We also optimized meta titles and descriptions to improve click-through rates, enhance search engine visibility, and ensure that each page accurately reflected its content to attract more relevant traffic.
We also optimized images, ensuring Alt tags were present in each of them to improve accessibility, enhance SEO by providing search engines with more context, and increase the chances of appearing in image search results.
Broken links were fixed to reduce crawl errors, and we implemented structured data to help search engines better understand product information and display rich snippets in search results.
Example of a broken link we rectified.
Moreover, below is a complete list of all the broken links we fixed.
Backlink Strategy
A key part of our SEO strategy involved building a strong backlink profile for Nature Creation. We targeted high-authority websites in the health, wellness, and eco-friendly living spaces to secure backlinks, which are critical for improving domain authority.
By earning links from reputable blogs, medical professionals, and eco-conscious lifestyle sites, we increased Nature Creation’s credibility and trustworthiness in the eyes of both search engines and users.
Example of a profile listing we did as part of our backlinking strategy.
Example of a directory submission we did as part of our backlinking strategy.
This not only boosted their search engine rankings but also drove referral traffic from these authoritative sources, further enhancing their brand’s visibility and reputation in the natural pain relief market.
The Outcome
The results of Nico Digital’s SEO strategy for Nature Creation were remarkable.
Within just 6 months, the website experienced a 130% increase in organic traffic, driving significantly more visitors to its product pages. By targeting high-intent keywords and revamping content, Nature Creation saw its search rankings improve.
We also managed to get first-page rankings for the following set of keywords, beating their more established competitors and driving high-intent traffic directly to their product pages.
These results are a testament to our strategic approach, expertise in SEO, and commitment to driving meaningful growth for our clients.
So, are you ready to supercharge your online presence and drive more traffic to your website? Let Nico Digital craft a tailored SEO strategy that transforms your brand’s visibility and boosts your sales.
Contact us today for a consultation and discover how we can help you achieve your digital marketing goals!
