A revolutionary Australian company with a vision to redefine safety with their environmentally friendly electrical cable management solutions. With poor sales, sparse product offerings on the website despite having a huge inventory, and slow website loading times.
The result? A perfect recipe for us at Nico Digital to power up their digital presence, enhance site performance, and turn their inventory into a sales-generating machine.
Company at a Glance
Greenbuild Supply is a leading provider of low smoke zero halogen (LSZH) cable management solutions in Australia. Supplying construction projects nationwide, they offer a complete range of rigorously tested, durable electrical cable covers that exceed industry safety standards.
As members of Green Building Council Australia and the Living Building Challenge, they are committed to sustainability, delivering eco-friendly products designed for harsh conditions and compliant with Green Star guidelines.
In short, Greenbuild Supply is shaping a greener future for Australian construction.
And we at Nico Digital love organizations that are committed to driving innovation while prioritising sustainability and long-term positive impact.
The Greenbuild Dilemma
Greenbuild Supply was so dedicated to delivering superior electrical cable management solutions that SEO took a backseat. They had neither researched any keywords, nor had their website an iota of keyword optimization.
The few sales they had were through word of mouth, and passing tenders.
Below is a comprehensive list of problems that plagued Greenbuild Supply.
- No keywords identified
Without a clear keyword strategy, Greenbuild Supply missed out on targeting the specific search terms their potential customers were using, resulting in poor visibility and reduced organic traffic.
Nowhere on their website were any sort of keywords used and as a result, their pages were virtually invisible to search engines, missing critical opportunities to rank for relevant search queries.
- Thin Content
Greenbuild Supply’s website suffered from thin content, with many pages lacking the depth and detail needed to provide value to both users and search engines.
Pages with minimal information, little context, or generic descriptions failed to engage visitors and rank effectively.
Search engines prioritize comprehensive, high-quality content that addresses user needs, and without it, Greenbuild was unable to showcase their expertise or fully communicate the benefits of their LSZH cable management solutions.
- Lack of Product Pages
- Lack of Product Pages
Greenbuild Supply’s website was missing dedicated product pages for a significant portion of their inventory. Without individual pages highlighting key product details, specifications, and benefits, customers had limited visibility into the full range of solutions available.
This not only impacted user experience but also hindered search engine rankings, as search engines rely on detailed, well-structured content to index products effectively.
- Missing or Poorly Optimized Meta Tags
Greenbuild Supply’s website lacked well-crafted meta tags, including titles and descriptions, which are crucial for informing search engines about the content of each page.
Without optimized meta tags, their pages were not only less appealing in search results but also failed to include relevant keywords, which are key to ranking higher.
- Poor Desktop and Mobile Optimization
Greenbuild Supply’s website struggled with poor optimization across both desktop and mobile devices.
The image below shows poor performance on the desktop version of the website
The image below shows poor performance on the mobile version of the website
Slow load times, unresponsive design, and cluttered layouts created a frustrating user experience, leading to higher bounce rates and lower search engine rankings.
- Lack of quality backlinks
The website had a noticeable absence of high-quality backlinks, which are essential for boosting domain authority and search engine rankings.
Without reputable websites linking to their content, Greenbuild missed out on a critical factor that signals trust and relevance to search engines. Quality backlinks not only improve visibility but also drive referral traffic from authoritative sources.
- Ignoring Local SEO
Greenbuild Supply overlooked the importance of local SEO, which is crucial for businesses serving specific regions. Without optimizing for local search terms like “LSZH cable management solutions in Melbourne” or “electrical cable covers in Brisbane,” they missed opportunities to attract customers actively searching for nearby suppliers.
Failing to create location-specific content or claim Google My Business listings limited their visibility in local search results, reducing foot traffic and local inquiries. By ignoring local SEO, Greenbuild failed to capitalise on the high-intent traffic from their own geographic markets.
- Low Page Authority
The website suffered from low page authority, meaning it lacked the credibility and trust needed to rank well in search results. With few high-quality backlinks pointing to their site and minimal domain authority, their pages struggled to compete with industry leaders.
Page authority is crucial for establishing a website’s relevance and trustworthiness in the eyes of search engines, and without it, Greenbuild’s visibility remained limited, making it harder for potential customers to find their LSZH cable management solutions.
Nico Digital’s Power Play
At Nico Digital, we stepped in with a clear strategy to transform Greenbuild Supply’s online presence.
From addressing SEO gaps to optimizing their website’s performance, we focused on turning their digital challenges into growth opportunities, ensuring they reach their full potential in the competitive market.
- Keyword Identification and Optimization
One of the first steps in our intervention was identifying the most relevant and high-traffic keywords for Greenbuild Supply. We conducted thorough keyword research to pinpoint terms like “LSZH cable management solutions,” “low smoke zero halogen cables,” and location-specific phrases such as “electrical cable covers in Melbourne.”
By strategically incorporating these keywords into product pages, meta tags, and content, we improved search engine rankings and made it easier for potential customers to find Greenbuild’s products.
- Creation of Local Google MyBusiness Profiles
To strengthen Greenbuild Supply’s presence in key locations, we created and optimized Google My Business profiles for different locations.
These profiles provided essential details like store hours, contact information, and location, making it easier for local customers to find and connect with them.
By enhancing its local SEO, Greenbuild gained better visibility in Google’s local search results and Google Maps, driving more foot traffic and inquiries from nearby customers.
This strategy helped establish them as a trusted local supplier in the Australian market.
- Creation of Product Pages
To showcase Greenbuild Supply’s extensive inventory, we developed dedicated product pages for each item, ensuring that every product had its own detailed description, specifications, and benefits.
In addition to this, all products on the website were optimized with targeted LSZH keywords in their titles and SEO metadata, improving the visibility of individual product pages in search results.
These pages not only improved user experience by providing potential customers with clear and comprehensive information, but also enhanced search engine performance.
By targeting specific keywords on each page, we increased the likelihood of Greenbuild’s products being found in relevant search queries.
- Website Navigation Optimization
We revamped the website’s navigation, including the mega menu structure, to create a more user-friendly and conversion rate-optimized (CRO) experience.
This helped users find products and information more easily, enhancing overall user engagement.
- Optimizing site for mobile and desktop
Recognizing the importance of a seamless user experience across devices, we revamped Greenbuild Supply’s website to ensure it was fully optimized for both mobile and desktop users.
This involved improving load times, enhancing responsiveness, and streamlining navigation to ensure the site functioned smoothly on all screen sizes.
The image below shows the website performance on desktop
This helped users find products and information more easily, enhancing overall user engagement.
- Optimizing site for mobile and desktop
Recognizing the importance of a seamless user experience across devices, we revamped Greenbuild Supply’s website to ensure it was fully optimized for both mobile and desktop users.
This involved improving load times, enhancing responsiveness, and streamlining navigation to ensure the site functioned smoothly on all screen sizes.
The image below shows the website performance on desktop
The image below shows the website performance on mobile
We also added structured data (schema markup) to the website, helping search engines better understand the content and improving the appearance of the website in search results, thus boosting click-through rates.
By addressing these issues, we reduced bounce rates and improved engagement, while also aligning with Google’s mobile-first indexing. As a result, Greenbuild’s site became more user-friendly, accessible, and visible in search rankings, regardless of how customers accessed it.
- Content Marketing
In our approach to content marketing, we focused on meeting Google’s EEAT criteria—Expertise, Authoritativeness, and Trustworthiness.
For Greenbuild Supply, this meant creating high-quality, informative content that showcased their deep industry knowledge and commitment to safety and sustainability. We produced detailed blogs and guest posts that aimed to establish Greenbuild as a leading authority in LSZH cable management solutions.
By focusing on industry insights, technical expertise, and sustainable practices, these pieces not only showcased Greenbuild’s knowledge but also positioned them as a trusted resource within the field,
We also wrote and published press releases that not only addressed common industry questions but also highlighted Greenbuild’s unique expertise and credentials.
By ensuring that all content was accurate, well-researched, and backed by authoritative sources, we reinforced Greenbuild’s reputation as a trusted leader in LSZH cable management solutions.
- Chatbot Integration
We added a chatbot to the website, which helped capture visitor information such as email addresses and phone numbers, effectively turning site traffic into potential leads.
The Payoff? A Game-Changing Success
After implementing our comprehensive SEO strategy, Greenbuild Supply saw a dramatic shift in their digital presence. With targeted keyword optimization, enhanced product pages, and a fully optimized website for both mobile and desktop users, the results were nothing short of transformative.
The company achieved the no. 1 ranking for critical keywords such as:
- LSZH Conduits
- LSZH Cable Glands
- LSZH vs LSZH
- LSZH Couplers
- LSZH Bends
These top rankings have solidified Greenbuild’s position as the leading LSZH electrical cable management supplier in Australia, driving increased traffic, leads, and business growth.
Before
After
The images below show an excerpt from Google Search Console
Before
After
The image below shows the result of our constant backlinking activity which significantly boosted Greenbuild Supply’s domain authority and improved their search engine rankings, driving more organic traffic to the site
The images below show the outstanding rankings we managed to get for several important keywords, with the company securing first place for the majority of them.
Your Success Story Starts Here—Join Forces with Nico Digital Now!
Every great achievement begins with a bold step, and at Nico Digital, we’re here to guide you through your digital journey.
Whether you need to improve your SEO, drive more traffic, or turn your website into a conversion powerhouse, we have the expertise to make it happen.
Let’s transform your challenges into opportunities and set your brand on a path to success.
Don’t wait—let’s build your next big success story TOGETHER.
