From a modest 449 clicks to a staggering 2,500 in just six months, Nativ Techniks’ digital journey has been nothing short of remarkable.
Their online presence experienced an equally impressive surge in visibility, with impressions skyrocketing from 26.7k to an astounding 100k.
What makes this transformation even more noteworthy is that it belongs to a small-town solar company in the Philippines, one that dared to dream big. With a vision that rose from their local beginnings, Nativ Techniks set out to harness the power of Digital Marketing x Nico Digital to reach a broader audience and make a lasting impact in the renewable energy sector.
The Philippines government has taken an initiative to achieve net zero by the year 2030 to reduce the island nation’s dependence on non-renewable energy sources.
And Nativ Techniks wanted to play their part by providing both residential and commercial solar panel solutions.
But they faced a massive roadblock – their website was a ghost town with virtually no traffic. Meanwhile, their well-established competitors were hogging all the web traffic for high-volume keywords.
This is where Nico Digital stepped in. And transformed their digital presence with 100k impressions and 5,700 traffic, in just 6 months.
Intrigued? Let’s find out how.
Company Overview
Nativ Techniks specializes in delivering cutting-edge solar panel solutions tailored for the Philippines.
With a focus on sustainability and innovation, they empower homes and businesses to harness the power of the sun, reducing energy costs and environmental impact. Their expert team provides seamless installations, top-tier products, and exceptional customer service, making renewable energy accessible and efficient.
However, despite their dedication to combating climate change, their critical metrics fell disappointingly short.
A website drawing a mere 135 visits per month and a domain authority of just 6 left them struggling to generate sales calls.
Challenges
Nativ Techniks had a website. However, having just a website wasn’t enough to capture the attention of a market hungry for affordable, sustainable energy solutions.
They needed more than an online presence—they needed a digital strategy that would boost them from being just another business in the crowded solar industry to becoming a trusted name synonymous with renewable energy in the Philippines.
Moreover, their competitors were aggressively investing in digital marketing, making it increasingly difficult for Nativ Techniks to stand out in a saturated market.
Without a robust online strategy, they risked being overshadowed by larger, more established players, despite their solar solutions’ superior quality and affordability.
Their website was missing effective keyword optimization, making it difficult to rank for crucial commercial keywords.
Moreover, the keywords they wanted to rank for had high volume and competition.
And that wasn’t the end of their woes…
They had a dismal CTR of 1.68% and their average position on the SERPs page was 36
Furthermore, the homepage lacked a coherent structure, and the content was sparse, offering little in the way of engaging or optimized material. This absence of a strategic framework made it challenging for potential customers to discover the site.
Additionally, their website lacked dedicated pages detailing their services, leaving visitors confused about what the company offered.
This absence of clear information likely hindered their ability to convert potential leads into customers, as visitors couldn’t easily understand or explore their product and service offerings.
So, what we had on our hands was exactly what we always crave—a thrilling challenge, and a chance to empower a business that champions environmental stewardship.
Nico Digital’s Intervention
Our team of SEO mavericks were quick to recognize the problem. And we implemented a holistic SEO strategy to address it head-on.
Keyword Research and Optimization
We used advanced SEO strategies to boost our client’s search engine rankings. Rather than just relying on standard keyword research tools, we delved deeper, engaging in comprehensive discussions with our client to truly understand the kind of content their audience craves.
By uncovering the real pain points of their customers, we crafted content that directly addresses those challenges.
We employed a content pyramid framework to strategically layer and structure this content, ensuring a well-rounded approach that aligns perfectly with the client’s goals and maximizes their online visibility.
To complement our on-page SEO and development work, we implemented a robust content strategy using the Content Pyramid framework.
We targeted all types of keywords, including informational, commercial, and transactional, ensuring that we had content ready for every step of the buyer’s journey.
Content Strategy
Service Pages
Using the high-volume keywords that we had identified earlier, we started creating service pages. Service pages help in clearly communicating the offerings of the company, improving search engine rankings, and providing potential customers with detailed information that can lead to better engagement and higher conversion rates.
Also, high-volume keywords are commonly used in search queries, meaning they attract a lot of traffic. Creating landing pages optimized for these keywords ensures that the pages are more likely to appear in search results, drawing more visitors who are actively searching for related services or products.
We created several service pages after conducting an in-depth analysis of competitor service pages, identifying key elements and strategies that were contributing to their rankings.
These service pages were structured with keyword-optimized content, complete with pain points and sections that users wanted to read.
Solar Panel Installation
Solar Panels for Home
Solar Roof
Solar Street Light
Solar Cold Room
Solar Calculator
Solar Price in Manila
Data-driven Homepage Design
After carrying out data-driven research on their competitors, we found out that people who were searching for solar panels in the Philippines wanted information on two main points – they wanted to know about the prices of solar panels and how much power they would need to power their home through solar panels. These were two vital sections that were missing from their homepage.
Thus, we created two sections on their website – solar calculator, which will help visitors determine the total number of solar panels they will need to power their home, and a section showcasing the prices of solar panels based on their sizes.
Onsite Blogs
We began publishing onsite blogs on the website, focusing on ranking for specific keywords while also delivering valuable information to users.
Within just two months, we created a series of blogs that positioned our client as a market leader in the solar panel business in the Philippines.
Below are some examples of the blogs we produced:
- Commercial Solar Panel Installation Services
- Top 7 Benefits of Going Solar
- How to Avoid the Cheap Solar Street Light Trap in the Philippines
- 7 Factors to Consider When Buying Solar Street Lights in the Philippines.
- 4 Myths on Solar Street Lights
- What is the Capex and Opex Model of Solar?
- Solar Panel Cleaning & Maintenance
- Types of Solar Panels Available in the Philippines
- What is a Battery Energy Storage System?
- Solar Net Metering and Distributed Energy Resource Explained
- How Does Solar Energy Save Money?
- Understanding Solar Panel Parts
- What is a Solar EPC Company?
- On-Grid vs Off-Grid vs Hybrid Solar System
- Benefits of Using Solar Panels for Aircon
- How Do Solar Panels Work at Night?
- What Are Floating Solar Panels and Their Advantages?
- Reasons to Invest in Renewable Energy in the Philippines
- Top 12 Environmental Organizations in the Philippines
- 10 Easy Ways to Maximize Your Solar Panel Efficiency
- Benefits of Solar Water Pumps for Farmers
- Benefits of Using Solar Energy in Your Office
- Investing in the Philippines Renewable Energy: Opportunities and Challenges
- Solar Energy Potential in the Philippines
- How Do Solar Panels Work in the Rainy Season?
- The Best Solar Panel Types for Industrial Use: A Comprehensive Comparison
- Top 8 Most Trusted Solar Companies in the Philippines
- How Many Solar Panels Do You Really Need to Power a Factory? Let’s Find Out
- How to Calculate Your Solar Power Needs for Your Home
- State of the Philippines Energy Market and Its Goals
- 10 Ways Solar Panel Installations Can Increase Home Value
- How Filipinos are Affected by the High Cost of Electricity
- Strategies for Extending the Lifespan of Your Solar System
Moreover, to choose the type of content we would publish, we used a content marketing funnel.
Awareness Stage (Top of the Funnel – TOFU):
The objective here was to educate and inform potential customers about solar energy, its benefits, and general industry knowledge.
These blogs aim to attract readers who are just beginning to explore solar energy solutions.
Examples of Blogs:
- Top 7 Advantages of Solar Power
- Types of Solar Panels Available in the Philippines
- What is a Battery Energy Storage System?
Consideration Stage (Middle of the Funnel – MOFU)
In this stage, we tried to provide in-depth information and comparisons to help potential customers evaluate their options.
These blogs are for those who are already interested in solar energy and are now comparing different products or services.
Examples of Blogs:
- 7 Factors to Consider When Buying Solar Street Lights in the Philippines
- The Best Solar Panel Types for Industrial Use: A Comprehensive Comparison
- How to Calculate Your Solar Power Needs for Your Home
- On-Grid vs Off-Grid vs Hybrid Solar System
Decision Stage (Bottom of the Funnel – BOFU)
This stage provides detailed insights and case studies to convince the buyer to make a purchase.
These blogs target customers who are ready to make a decision and need final validation.
Examples of Blogs:
- Benefits of Solar Water Pumps for Farmers
- Top 8 Most Trusted Solar Companies in the Philippines
- How Many Solar Panels Do You Really Need to Power a Factory? Let’s Find Out
- How Solar Panel Installations Can Increase Home Value
The client wanted to rank for a particular keyword “best solar panel company in the Philippines”. We tried to understand the search intent and dissected the keyword. Whenever a person is searching for the word “best” they want to see a comparison. Thus, we decided to create a listicle blog for the keyword and managed to get a first-page ranking in one day.
We also published offsite blogs on third-party websites, a strategic move aimed at acquiring high-quality backlinks. These backlinks are essential for enhancing our website’s authority and credibility in the eyes of search engines.
Moreover, we published press releases to generate buzz and increase awareness of our client’s offerings. These press releases were distributed through various media outlets and online platforms, providing opportunities to reach a broader audience.
Backlinking Strategy
Below is an example of a high-quality backlink we have created for this website.
This backlink originates from a reputable and relevant source, contributing significantly to the site’s domain authority and search engine rankings.
By leveraging authoritative websites in the niche, we ensure that the backlinks not only drive traffic but also improve the website’s credibility and trustworthiness in the eyes of search engines.
Our strategic approach to backlink creation focuses on quality over quantity, ensuring each link adds value and supports long-term SEO goals.
The Outcome
What we witnessed were results we, of course, had expected!
Clicks skyrocketed from a mere 449 to over 2,500.
Impressions surged from 26.7k to 100k.
Our average SERP position jumped from 36 to 7, landing us in the coveted honey spot.
Before
After
And that wasn’t the end.
Their CTR leapt from 1.6% to 2.5%, while web traffic exploded from 135 to a staggering 5,700.
Moreover, their DA climbed to 15, bolstered by over 2,500 backlinks.
Before
After
We also managed to get first-page rankings for very high-volume keywords. This significantly increased our organic traffic and visibility, leading to a noticeable boost in customer engagement.
These images and this Nativ Techniks case study are a testament to the effectiveness of our SEO strategies, showcasing our abilities to deliver exceptional results.
Similarly, we can replicate this success for you and propel your business to the top of search engine rankings.
At Nico Digital, we strive for real growth, fueled by our in-depth knowledge of SEO.
Watch your clicks soar from hundreds to tens of thousands, your impressions multiply, and your web traffic explode.
Partner with us to climb the search rankings and dominate your market.
Get in touch and let’s spark a digital revolution for your business!
