High Octane Digital Advertising That Drives Growth
At Nico, we believe that digital advertising is at the heart of your marketing strategy. We create and execute custom, performance-based digital advertising strategies that can be measured against true business outcomes. We help you target prospects and build connected audiences effortlessly.
We Offer
Fully Managed Digital Advertising Packages
Have you been looking for a fully-managed digital advertising package that gives you the biggest bang for your buck? Nico Digital has it covered! From creating strategic ad campaigns to optimizing them, we have got it down to the ‘t’! We offer you a full suite of digital advertising packages from the low-cost option for small businesses all the way up to enterprise-level campaigns.
Our team consists of dedicated, trained PPC specialists and campaign managers who have intrinsic experience in successfully launching, maintaining, and optimizing campaigns for a large number of clients. Whether you want to increase conversions, website traffic, or both, our tried and tested digital advertising services will help you achieve your goals, plus measure and maximize your ROI from digital advertising
Our PPC Packages
Drive Quick Results
And Gain A Leg Up Against Competitors
Paid advertising is one of the best ways to target your most qualified audience. It allows you to tap them precisely at their point of need before your competitors can get to them. Nico can deliver a custom PPC campaign to help you increase both conversions and revenue for your company with our pay-per-click management services.
We Deliver Leads Not Promises
At Nico, we’re on a mission to trim the unnecessary bits and make sure your digital advertising strategy gives back more than it takes. Every campaign we launch delivers returns on investment you simply can’t find elsewhere. And, because we optimize each campaign frequently, we can intercept problems easily, which allows us to be two steps ahead of the game.
Nico can deliver a custom PPC campaign to help you increase both conversions and revenue for your company with our pay-per-click management services. With us by your side, your business can see up to a 20% lift with the performance of your PPC campaigns.
Ready To Discuss Your
Needs With Our Experts?
If you’re ready to take the next step in accelerating the growth of your business and need a pair of experienced hands to help you out, then you’ve come to the right place.
Why Your Business Needs Paid Digital Advertising?
Before you nose-dive into digital advertising, take a quick look at its multifarious benefits.
Results At A Glance
Projects
Revenue Driven
Leads Driven
Hours Of Expertise
How Much Should You Spend On Digital Advertising?
If you’ve landed on this page with the hopes of reading something like “If you spend ₹1000 on your digital advertising for this month, you will achieve all your goals” then we’re sorry to burst the bubble. We’re here to deliver results not false promises, when it comes to ad spends there is a no one size fits all answer, this might sound like a cop out but it’s true! Your advertising budget should adjust, bend and flex to meet the evolving needs of your business over time. However when you do it by yourself you will have to depend on an experimental approach which might or might not work in your favor.
A digital advertising expert on the other hand will help you identify the most profitable initiatives and will accordingly strategize campaigns around your budget.
For Example: If you can spend 6 – 8% of revenue on marketing, then it would be enough to maintain your current position.
For better results:
Spend 10-15% of revenue on marketing. Experts suggest that this will grow your current position in the market.
Our PPC Packages
STANDARD PPC Packages
$480
MONTHLY
Perfect For Startups
PLATFORMS (Any 1)
- Bing
Campaign
Management
- Account Audit
- Competitor Analysis
- Cost Monitoring
- Keyword Research
- Unlimited Keywords
- Keyword Management
- Text Ads
- Banner Ads
- Landing Page Design
- Geo-Targeting setup
- Ad Copy
- Proofing
- CTR Analysis
- Bid Management
- ROI Management
- Analytics Setup
Remarketing
- Search Remarketing
- Display Remarketing
- Audience Remarketing
Reporting
STANDARD PPC Packages
$480
MONTHLY
Perfect For Startups
PLATFORMS (Any 1)
- Bing
Campaign
Management
- Account Audit
- Competitor Analysis
- Cost Monitoring
- Keyword Research
- Unlimited Keywords
- Keyword Management
- Text Ads
- Banner Ads
- Landing Page Design
- Geo-Targeting setup
- Ad Copy
- Proofing
- CTR Analysis
- Bid Management
- ROI Management
- Analytics Setup
Remarketing
- Search Remarketing
- Display Remarketing
- Audience Remarketing
Reporting
STANDARD PPC Packages
$480
MONTHLY
Perfect For Startups
PLATFORMS (Any 1)
- Bing
Campaign
Management
- Account Audit
- Competitor Analysis
- Cost Monitoring
- Keyword Research
- Unlimited Keywords
- Keyword Management
- Text Ads
- Banner Ads
- Landing Page Design
- Geo-Targeting setup
- Ad Copy
- Proofing
- CTR Analysis
- Bid Management
- ROI Management
- Analytics Setup
Remarketing
- Search Remarketing
- Display Remarketing
- Audience Remarketing
Reporting
Ready To Amplify Your Business Presence?
Our digital advertising experts have stitched together thousands of successful digital marketing campaigns for businesses that intend to increase leads, phone calls, transactions, and qualified website traffic. We can do the same for you. All you need to do is request a free consultation and quote and we’ll get things going!
Our Offerings Include
As a trusted name in the digital marketing industry we pride ourselves on driving qualified traffic, converting visitors, and using cutting-edge technology to deliver transformative results for our clients. Our digital advertising services include:
Ppc Services
Our specialists will utilize comprehensive data from all over your site, to effectively target your remarketing efforts toward the right audience and serve as the driving force in your campaign.
Ppc Services
Our specialists will utilize comprehensive data from all over your site, to effectively target your remarketing efforts toward the right audience and serve as the driving force in your campaign.
Ppc Services
Our specialists will utilize comprehensive data from all over your site, to effectively target your remarketing efforts toward the right audience and serve as the driving force in your campaign.
Ppc Services
Our specialists will utilize comprehensive data from all over your site, to effectively target your remarketing efforts toward the right audience and serve as the driving force in your campaign.
Ppc Services
Our specialists will utilize comprehensive data from all over your site, to effectively target your remarketing efforts toward the right audience and serve as the driving force in your campaign.
Ppc Services
Our specialists will utilize comprehensive data from all over your site, to effectively target your remarketing efforts toward the right audience and serve as the driving force in your campaign.
Meet Our Clients
Frequently asked questions
FAQ
We primarily work with eCommerce companies earning between $20k and $200k per month in total sales, and are looking to grow further. Our ideal clients sell products direct to consumers, with an AOV ranging from $10 to $150, which allows us to apply our expertise and knowledge for effective (and long term) scaling.
Depends on your business goals and how quickly you want to achieve them. We understand that context, availability, audience and many other factors matter. So we’ve come up with affordable packages that can be scaled according to your budget as and when required.
Once the campaign is set up and ready to go, it will undergo a review process. Once it has passed the review process, the campaign goes live and it will start driving traffic to your website. Results can be measured within the first week itself and you can easily gauge whether or not the campaign is working for you.
Over the last 15 years we have worked extensively across multiple industries and verticals, including B2B and B2C sectors. This experience allows us to apply proven strategies and insights to optimize your SEO effectively, ensuring that we understand the unique challenges and opportunities within your specific industry.
Yes we most certainly do! Our team includes a broad spectrum of content writers, each managed by subject matter experts to ensure quality and relevance. We have skilled professionals experienced in various sectors, including retail, fashion, food and beverage, SaaS, fintech, and more, enabling us to deliver precise and engaging content tailored to each industry's unique needs.
We suggest using three types of keywords for an eCommerce website: Transactional, Commercial, and Informational. Here’s how we approach each type:
Transactional Keywords: These keywords are targeted for product pages and are focused on driving sales. For instance, if the eCommerce site is selling Sony televisions, a good transactional keyword would be:
Example: "Sony TVs on Sale"Commercial Keywords: These keywords are ideal for blog topics and help attract potential buyers researching options. They address what people are looking for before making a purchase decision.
Example: "Top 10 LED TVs to Buy in 2024" or "Best TV to Buy"Informational Keywords: These keywords are used for content that educates the audience. They help in attracting visitors who are in the research phase.
Example: "LCD vs. OLED: Which Technology is the Best?" (Keyword: "LCD Display vs. OLED")
By strategically using these keyword types, we enhance the website's visibility across different stages of the buyer journey, ultimately driving more traffic and sales.
The time it takes to see your website rank on search engine results pages (SERP) depends on several factors, including keyword competition and search volume. Here’s how the process works:
Initial Steps: After completing on-page SEO, we focus on building high-quality backlinks to enhance your website’s authority.
Realistic Expectations: Many SEO agencies claim they can guarantee rankings within 10 to 15 days. However, the reality is that ranking takes time, and anyone promising guaranteed results quickly is likely misleading you.
Timeline: From our experience, it usually takes around 2 to 3 months to start seeing noticeable improvements in your rankings on SERP.
Patience and consistency are key in SEO. Trust the process, focus on quality, and the results will follow.
We track key performance indicators (KPIs) to measure the success of our SEO efforts. These include:
Website Traffic: Monitoring the number of visitors to your site.
Number of Clicks: Tracking how often your site is clicked on from search results.
Click-Through Rate (CTR): Measuring the percentage of impressions that result in clicks.
Impressions: The number of times your site appears in search results.
Demographics: Understanding the audience visiting your website.
We provide detailed weekly and monthly reports so you can easily monitor progress and assess the impact of our work on your site’s performance.
Migrating from WooCommerce to Shopify or vice versa is a highly technical process. To prevent any ranking dips, it is crucial to maintain the same URL structure during the migration. This ensures that search engines can still recognize your pages without any disruptions.
Successful migration requires a skilled development team to handle the complexities involved. At NICO Digital, we specialize in managing such migrations with precision. If done correctly, your rankings should remain stable, and you won’t experience any significant drops.
SEO on your brand’s own website is highly recommended. The main advantage is that it allows you to rank quickly for highly competitive keywords with less effort compared to third-party platforms. This is because Google recognizes your brand as an authority in your niche, which boosts your visibility in search results.
Investing in SEO for your brand website not only enhances your organic rankings but also helps significantly reduce your performance marketing costs for targeted keywords, offering a long-term, cost-effective strategy compared to relying solely on platforms like Amazon or Flipkart.
For effective results, it’s recommended to commit to SEO for at least 6 months. The first 1 to 2 months are typically spent completing technical fixes and on-page SEO optimizations. After these changes, it takes time for Google to recognize and reflect these improvements in your rankings. SEO is a gradual process, and consistent efforts over time will yield the best results.
Competing with giants like Amazon and Flipkart may seem daunting, but it’s possible by focusing on a specific niche. For instance, if you specialize in selling door knobs, investing in targeted SEO and strong branding efforts can help you rank higher for those specific products, even when competing against larger platforms.
The key takeaway is to carve out a niche for your e-commerce site, invest in effective SEO strategies, and build your brand’s unique identity. This focused approach will give you a competitive edge and help you achieve the desired results.
While using ChatGPT for content creation might seem convenient, relying solely on AI-generated content can harm your website in the long run and limit its growth potential. The ideal approach is to use ChatGPT to draft an outline and then enrich it with your own knowledge and insights, especially for content that requires a personal touch.
For factual or universally accepted information, like “How many planets are there in our solar system?” AI-generated content works well. However, when writing about personal experiences, such as travel stories, relying on AI alone won’t add any unique value and may fail to engage readers effectively. Combining AI assistance with your personal expertise ensures that your content is fresh, authentic, and valuable to your audience.
