Technical SEO
Technical SEO
Core Web Vitals, crawl optimisation, structured data, and site architecture deep-dives.
Core Web Vitals, crawl optimisation, structured data, and site architecture deep-dives.
Technical SEO is the work that makes every other SEO investment actually count.
You can commission the best content in your category and still lose to a competitor whose site renders faster, whose internal linking surfaces the right pages, and whose structured data earns richer results in the SERP. The gap between sites that rank and sites that should rank is almost always technical - crawl waste, render-blocking scripts, broken canonicals, and a hundred quiet issues that accrue as engineering teams ship features without an SEO lens.
The articles in this section are written for the people who actually have to ship the fixes: in-house SEOs fighting for a sprint slot, developers inheriting a five-year-old Next.js codebase, and growth leads trying to work out whether the agency's latest audit is genuinely important or just a deliverable. We write in specifics - real tags, real queries, real diffs - rather than generic checklists.
Technical SEO is invisible when it works and catastrophic when it fails. The articles here are the ones we wish existed when we started.
Technical SEOMost sites have a portfolio of posts that once ranked, earned thousands of clicks, and have been quietly bleeding traffic for months. The fix is rarely a new article. Here is the content decay audit framework we use to find, diagnose, and refresh decaying pages, the 4 decay patterns, the 7 root causes, and the refresh playbook that recovers traffic in 30 to 90 days.
Technical SEOEvery site has a graveyard of pages stuck at positions 11 to 20: ranking but earning almost no clicks. Most SEO programs ignore them and chase new keywords instead. Here is the audit framework we use to push these pages onto page one inside 60 to 90 days, with a higher ROI than almost any other SEO work.
Technical SEOBlocking AI crawlers can quietly cut your visibility in ChatGPT and Perplexity. Letting them all in raises real questions about training, attribution, and revenue. Here is the decision framework most teams skip.
Technical SEOGoogle Discover is the largest mobile traffic channel most SEO teams ignore. Here is the technical and editorial playbook we use to get client sites surfaced in the feed, including image specs, content patterns, and the E-E-A-T threshold that separates publishers Google pushes from publishers Google buries.
Technical SEOMost sites that plateau in organic growth are not under-publishing. They are competing with themselves. Here is the keyword cannibalization audit we run on client sites to find the duplicate ranking attempts, decide which page should win each query, and recover the rankings the internal competition has been costing you.
Technical SEOWhen organic traffic drops in Google Search Console, most teams jump to the wrong conclusion within hours and waste two weeks fixing the wrong thing. Here is the decision tree we use on client sites to find the actual cause inside one analyst day.
Technical SEOMost websites bleed traffic from pages that lost their internal links, not from pages that lost their rankings. Here is the seven-step orphan page audit we run on client sites to recover lost equity, fix crawl efficiency, and rescue posts that quietly stopped converting.
Technical SEOCore Web Vitals are real-user ranking signals - not lab scores. This guide explains LCP, INP, and CLS, how to diagnose failures, and fixes that lift both rankings and revenue.
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