A whopping 162% increase in web traffic in 3 months.
That’s how Nico Digital breathed life into an 11-year-old plastic homeware brand through a comprehensive data-driven SEO strategy, in just 90 days!
Company Overview
Varmora Plastech was a company with a unique vision – to redefine the common perception around plastic.
Varmora Plastech was a company with a unique vision – to redefine the common perception around plastic.
Their groundbreaking line of BPA-free plastic, dubbed “The Good Plastic,” aimed to challenge norms and redefine what quality plastic could truly be.
Varmora Plastech’s product line was also as diverse as it was innovative.
The company boasted an extensive array of plastic homeware, spanning from versatile containers and hydration solutions to elegant dinner sets, essential kitchenware, and luxurious bath accessories.
Through each of these products, Varmora Plastech sought to redefine plastic as a material that could enhance lives without compromising health or the environment.
However, even with their unique USP and offerings, their journey was not without challenges.
The Challenges
Varmora Plastech had a digital presence through its website. With no sales.
The company aspired to exploit the e-commerce realm, for which they needed a robust and user-friendly e-commerce platform.
Moreover, the plastic homeware market was flooded with goliaths like Tupperware, Milton and Cello, and even local titans like Nyasa and Probot, who had solidified their positions through years of dominance and brand loyalty.
Bringing a minion plastic brand amidst the giants, seemed like a Herculean feat. And creating an e-commerce website from scratch was no less than scaling Mt. Olympus itself.
But, we at Nico Digital, are no less than Spartans, when it comes to digital marketing.
Below are some of the problems initially faced by Varmora Plastech.
- Inventory Mismanagement: Constant out-of-stock issues and overstocked items draining cash flow.
- Poor Mobile Experience: The website isn’t optimized for mobile, causing high bounce rates.
- Ineffective Pricing Strategy: Prices aren’t competitive, leading to cart abandonment.
- High Return Rates: Frequent returns due to inaccurate product descriptions or photos.
- Slow Load Times: Pages take too long to load, frustrating potential customers.
- Low Conversion Rate: Plenty of visitors, but few convert into paying customers.
- No Customer Engagement: Lack of social proof, reviews, or community interaction.
- Poor SEO Structure: Website structure hampers search engine rankings, reducing visibility.
The products listed had no optimized product titles or descriptions
The Nico Solution
Within the realm of SEO, we adopted a thorough and exhaustive approach.
We ensured that every aspect is meticulously scrutinized and no stone is left unturned in our ultimate quest — Optimal Search Engine Rankings.
We started by creating a robust e-commerce website adhering to basic SEO guidelines. The website was strategically categorized to encompass all relevant keywords associated with plastic containers, with a primary focus on high-search-volume terms.
For example, the keyword “Plastic water bottle” had a search volume of 14.8k.
The keyword “thermos flask” had a search volume of 14.8k.
We implemented these keywords in our website design, adhering to basic e-commerce and SEO guidelines.
We utilized advanced SEO strategies to help our client achieve higher rankings for specific keywords. Rather than depending solely on keyword research tools, we engaged in comprehensive discussions with the client to gain a deep understanding of the content their target audience seeks.
We also implemented a 360 strategy including social media, ads, and SEO, utilizing advanced tactics like running shopping ads to generate search terms.
Utilizing advanced SEO techniques to fill gaps in keyword research tools, we closely monitored main e-commerce competitors’ strategies, such as Amazon, Flipkart, Milton, and Tupperware, for product listing optimization.
Our product listing started with the brand name, then the ranking keyword, the number of items in the product, and finally, the product features. We utilized this formula to optimize all the product titles. This process satisfies the e-commerce algorithm and the end user who gets all the information about the product.
Moreover, we also employed advanced backlinking techniques like broken link outreach, digital PR, and guest postings.
Example of a guest post for Varmora.
We crafted a content strategy to increase the topical authority of the client in keywords related to plastic containers. We further highlighted product USPs, incorporated recipes to drive traffic, and leveraged Google Trends to ensure selected keywords are both high in search volume and trending.
We also segregated keywords into informational, commercial, and transactional categories to cover the entire buyer’s journey.
Example of an informational blog
Example of a commercial blog
The Outcome
We optimized the website, increasing the site’s loading speed and fulfilling SEO best practices to improve visibility and user experience.
We optimized product titles and descriptions with keywords to ensure they rank higher in search results, attract the right audience, and drive more sales.
We’ve accomplished the extraordinary feat of ranking for a keyword that captures the attention of an entire nation: “plastic water bottle.”
With a soaring website traffic of 13,000 visitors, a jaw-dropping growth rate of 162%, and an awe-inspiring revenue generation of 5 lakhs within a mere three months, our achievements stand as a testament to our relentless pursuit of online excellence and unwavering commitment to success.
Our initial traffic stood at – 5.1k users.
We managed to reach a whopping 13k visitors monthly. Talk about real growth.
With a resounding echo of 10,000 clicks, we got a display of 368,000 impressions which left an indelible mark on the SERPs page.
Additionally, we secured impressive rankings for the following set of keywords!
Keyword: Plastic water bottle
We achieved a #1 ranking, despite the keyword’s high search volume and difficulty.
For the keyword plastic water bottle 1 litre., we managed to get a rank at the 6th position.
And the search volume of this particular keyword is depicted below.
For the keyword, water bottle under 100, we managed to get a rank at the 7th position.
The search volume of this particular keyword is highlighted below.
Similarly, for the keyword, water bottle under 200, we managed to rank at the 9th position of the Google SERPs page.
The search volume and keyword difficulty of the keyword is depicted below.
For the coveted keyword, airtight plastic containers, we managed to get a rank at the 5th position!
The keyword difficulty and the search volume of this keyword are highlighted below.
For the keyword, plastic container 1kg, we managed to rank at the 3rd position! Talk about real results!
Keyword difficulty and search volume is depicted below.
For another most-searched keyword, plastic dinner set, we managed to rank at the 5th position.
The keyword difficulty and the search volume of this particular keyword are the following.
For the keyword airtight container 10 kg, we managed to rank at the 7th position.
The keyword difficulty and the search volume of this keyword are illustrated below.
For the keyword thermo flask, we managed to rank at the 7th position.
Search volume and keyword difficulty is given below.
For the keyword plastic dabba, we managed to rank at the 4th position.
Keyword difficulty and search volume are given below.
For the keyword, food grade plastic containers, we managed to rank at the 3rd position.
Search volume and keyword difficulty
For the keyword plastic kitchen containers, we managed to rank at the 9th position.
Keyword difficulty and search volume
Need we say more? We don’t just understand SEO; we speak its language fluently, translating complex algorithms into tangible success stories for our clients.
Real growth needs real strategies.
Reach out today for unparalleled SEO services that drive real results!
